Experience

Keep on Green

• Mexico
• Automotive
• 1 - 100 Employee

• General Manager

  • Jun 2021 - Present

• National Sales Manager

  • Oct 2019 - Present

  Mexico's largest supplier of automotive cooling systems.Developing the brand and a portfolio of more than 12k part numbers in the aftermarket.Implementing strategies for the horizontal channel and electronic businesses.Managing new lines and platforms for 2020



MYSTIC INTERNATIONAL & Co

• Belgium
• Wholesale

• Commercial Director

  • Jun 2017 - Oct 2019

  Developing Qerametik Brand, a unique personal care line specialized on women´s hair, for the mexican market. Leading the main commercial strategy for big players: Amazon, Privalia, CJGrand, Liverpool, Sanborns, Sears, and down the trade distributors; Joss Claude, Odara by Casa Barba, and more than 40 big distributors among Jalisco, León, Veracruz, Morelos, Puebla, Quinta Roo, Tlaxcala, Queretaro and Mexico. Collaborate with the Marketing team in Venezuela to develop the best strategies for the Mexican market, as well as participate with the technical laboratory team for the formula´s development designed for the Mexican women. Mystic, is the major brand from Thermogroup Holdings and the major sponsor of the Miss Venezuela´s Contest, becoming the main brand on the color and hair treatments categories.



The Shaving Co.

• Mexico
• Wholesale
• 1 - 100 Employee

• Commercial Director

  • Feb 2014 - May 2017

  Lead the commercial team in the development of the best Shaving brands in the Mexican market: Mühle, Taylor of Old Bond Street, Prospectors, Murrays, Layrite, Vie Long, Proraso, Kent Brushes, Truefitt &Hill, Timor. Development of sales team according to the assigned channel. Development of new top players: Cuco & Guille, Liverpool, Privalia, City Market. As well as quarterly business plans for online players; Emperador Barbudo, La Buena Barba, Soy Macho & Amazon. Collaborate in the content of the only Shaving magazine in Mexico. Development of own brand portfolio: The Shaving Co. & 1810



Hanesbrands Inc.

• United States
• 1 - 100 Employee

• Trademarketing Manager Sr

  • Nov 2012 - Feb 2014

  • Establish the annual POS execution strategy for both channels; UTT/DTT • Coordinate the price strategy with marketing area. • Coordinate and execute promotions for El Palacio de Hierro, Fabricas de Francia, Marti, WalMart, Chedraui, Comexa, Soriana, Ley. Vestido Elegante, Patce, Entebi, Chapur. • Sell Out strategy among marketing, at the point of sale for Playtex Hanes, Rinbros, Champion, Wonderbra, PRL, DKNY. • Elaborate and control the annual budget for in store activities. • Manage promotions, and sales force at national level.



The Clorox Company

• United States
• Consumer Goods
• 700 & Above Employee

• Sr Key Account Manager

  • Dec 2008 - Nov 2012

  • Run plans or initiatives of the quarterly business plan published by Trade Marketing, operation and field strategies. • Execution of promotions. • S&OP (demand planning) and building blocks generation for Car Care, Laundry & Bleach Categories. • Shelf space review, brand visibility for Clorox, Amor All, Greenworks • Assurance business strategies into the UTT/DTT channel: Wal Mart, Chedraui, Comercial Mexicana y Casa Vargas, Grupo Zorro Abarrotero, Puma Abarrotero,Scorpion. • Ensure the coverage of the assigned objectives (sales, distribution, balancing, marketing, profitability and collection).



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Sell Out Regional

  • Dec 2005 - Dec 2008

  • Execute plans or initiatives published by the Trade Marketing business plan for the brands Maybelline, Garnier, Loreal Makeup. • Train, monitor and develop 4 sales territories, 700 merchandisers and beauty advisers • Ensure coverage of the assigned objectives (sales, distribution, balancing, marketing, profitability and collection). • Analyse sell thru behaviour in Wal Mart, Bodega Aurrerá, Sanborns, Fabricas de Francia in the Valley of Mexico Territory. • Execute plans or initiatives published by the Trade Marketing business plan for the brands Maybelline, Garnier, Loreal Makeup. • Train, monitor and develop 4 sales territories, 700 merchandisers and beauty advisers • Ensure coverage of the assigned objectives (sales, distribution, balancing, marketing, profitability and collection). • Analyse sell thru behaviour in Wal Mart, Bodega Aurrerá, Sanborns, Fabricas de Francia in the Valley of Mexico Territory.



Walmart

• United States
• Retail
• 700 & Above Employee

• Ops Manager

  • Oct 2001 - Dec 2005

  • Category and families maintenance • Planograms Implementation/Fronts and spaces management • Negotiate with suppliers, events, assortment, exhibitions, promotions and new items. • Manage annual budget, sales, margin, R.O.S, rotation and inventory days. • Management by operational areas. • General store operations management. • Category and families maintenance • Planograms Implementation/Fronts and spaces management • Negotiate with suppliers, events, assortment, exhibitions, promotions and new items. • Manage annual budget, sales, margin, R.O.S, rotation and inventory days. • Management by operational areas. • General store operations management.


viajo.com
• Argentina
• Travel Arrangements
• Travel Agent

  • Jan 1999 - Jan 2000

THE REFORMA ATHLETIC CLUB
• Spectator Sports
• 1 - 100 Employee
• Purchaser

  • Jan 1998 - Dec 1998

Club Med
• France
• Hospitality
• 700 & Above Employee
• Au Pair G.O

  • Jul 1997 - Aug 1997
• Au Pair G.O

  • Jan 1997 - Feb 1997

Angus Butcher House - Zona Rosa
• Mexico
• 1 - 100 Employee
• Head Waiter

  • Jul 1996 - Aug 1996

Liverpool
• Entertainment Providers
• 1 - 100 Employee
• Prep Cook

  • Jun 1991 - Aug 1991