Experience

RSPL Group

• Manufacturing
• 700 & Above Employee

• General Manager - International Marketing

  • Dec 2022 - Present



Amway Europe

• Germany
• Manufacturing
• 500 - 600 Employee

• Marketing Manager, Amway Southern Africa

  • Apr 2018 - Apr 2023

   Mange the affiliate marketing strategic plan for all Amway business Units, Nutrition, Beauty & colour cosmetics, Personal Care, Home Care and Durables aligned to the regional and global strategic goals.  Responsible for the overall profitability of the marketing department.  New Product Development and brand management.  Define and implement GTM plan for both offline and digital channels.  Making sure consumer needs are met through the correct product portfolio, consumer promotions, communications tools, and experiential events/programs. Show less



Amway

• United States
• Manufacturing
• 700 & Above Employee

• • May 2017 - Mar 2018

   Lead top 3 products - Nutrilite All Plant Protein Powder, Nutrilite Daily and Nutrilite Salmon Omega 3 contributing to 45% to the Amway India business.  Launched Nutrilite TVC with Farhan Akhtar – Pan India.  Conceptualized and developed #Protein4kids campaign.  Launched Protein Calculator Mobile App to support the brand Nutrilite All Plant Protein powder. Developed customer loyalty program - Team Nutrilite. Created need for supplementation leveraging KOL associations & PR Show less

• • Jan 2014 - Apr 2017

   Managed portfolio worth $120 million (INR 750 Cr.). Responsible for defining short & long-term strategies for business. Defined & executed the strategy “Simplify Nutrition Business” by focusing on the NUTRILITE Foundational Trio products [Nutrilite Protein, Omega-3 & Daily/ Double X]. Giving clear direction to customers on – Why Supplements? Why Nutrilite? & Why Trio? The Trio products revenue grew by +7% and contribution to BL increased by +2% post launch.  Established a new category “Beauty from within” in Europe & Russia. Launched TRUVIVITY by NUTRILITE Pan – Europe/Russia. Achieved +100% of launch forecasted sales [$7million, INR 46Cr]. Reached highest ever penetration of 5.8% amongst any newly launched products.  Managed multiple marketing campaigns to drive penetration & productivity. Example: Health & Beauty join campaign, Weight Management – The Power of You Campaign – Europe/Russia, Protein Campaign – Pan Europe & Nutrilite 80th anniversary celebration campaign for Europe/India/Russia. Show less



Amway India Enterprises Private Limited

• India
• Manufacturing
• 700 & Above Employee

• Brand Manager - Nutrition & Wellness (NUTRILITE) India Market

  • Oct 2011 - Dec 2013

   Achieved budgeted sales for Nutrition & Wellness category of approx. $68 Million [Rs.450 Cr/year] through rigorous category management, new product launches and building successful influencer programmers.  Launched Nutrilite Women’s health range (4 products) Pan India. Achieved a revenue of $10 million [65 cr] during first year of launch. 124% of budget.  Manage BTL activations for Nutrilite.  Manage end to end marketing communication assets develop in association with marketing agencies. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• • Jul 2008 - Oct 2011

   Manage GTM strategy & execution for the Infant Nutrition & Health care Brands, existing & new products. [ NAN, LACTOGEN, NESTOGEN, PRE NAN, CERELAC, NESTUM, RESOURCE] National Key Opinion Leader management for entire western region. Training Health professionals & internal sales team on nutritional concepts & product storytelling. Conducting National/Internationals level congress on pediatric and health care nutrition platforms. Championed establishing Nestlé Nutrition Institute (not for profit wing of Nestlé) across markets in western India. Pioneer in designing & implementing the first “Neonatal Resuscitation Program” for Bangladesh in collaboration with NNI/Indian neonatologists which was well recognized by the Bangladesh health ministry and helped build a positive image of Nestlé amongst key influencers in Bangladesh. Managed more than 150 Nestle scientific events. Show less

• • Jul 2006 - Jun 2008

   Support manages brands – NAN and LACTOGEN  Manage New Product Development, in collaboration with respective departments like technical, regulatory, sales planning, supply chain planning, scientific affairs and the global team. Develop launch plan and execute the launch pan - India. Support in developing yearly marketing plan. Champion BTL activities for the assigned product range. Launched NAN – DHA, Pan-India  Analysing various Market research studies on the respective brands. Develop communication assets in collaboration with marketing agencies - McCann Health Care. Developing market strategies on Product, Placement, Promotion & POP communication for Infant milk brands. Show less

• • Dec 2002 - Jun 2006

   To achieve sales targets set in the assigned territory (Kolkata Metropolitan area). Management of distributors for effective service to various retail channels. E.g., Chemists, Modern trade, general stores etc. Managing distributor sales team for optimal sales outcome. Effectively execute BTL activations such as continuing medical education programs, participation in medical conferences, doctor’s meets, symposia - to build the brands and meet the sales objective. Received Best Medical Detailing Officer (Eastern Region) award in the Years 2005 & 2006. Received “Star Medical Detailing Officer” award (Pan India) in the Yr.2005. Show less



Lupin India

• India
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Trainee

  • Aug 2002 - Nov 2002

   To achieve sales targets set for the assigned territory for the cardiac care division. (Kolkata City area, including wholesale market).  Ensure availability, visibility of products in hospitals and chemist channel.  Planning & Execution of coverage & detailing strategies for the medical fraternity.  To achieve sales targets set for the assigned territory for the cardiac care division. (Kolkata City area, including wholesale market).  Ensure availability, visibility of products in hospitals and chemist channel.  Planning & Execution of coverage & detailing strategies for the medical fraternity.