Product Strategy and Communication Manager

• Sep 2019 - Present

Initiate marketing strategy, develop, implement and manage on a basis of product management and communication to gain market share. Build brand and create communication campaign to achieve target. Manage and monitor product stock with supply chain and sales department to maintain supply for the market. Initiate marketing strategy, develop, implement and manage on a basis of product management and communication to gain market share. Build brand and create communication campaign to achieve target. Manage and monitor product stock with supply chain and sales department to maintain supply for the market.

Marketing Department Manager

• May 2017 - Aug 2019

Manage corporate & sectional marketing and communications functions, overseeing corporate budget and 3-6 member team. Direct brand management, PR, media relations, corporate positioning, campaign and product launches, advertising, sales collateral and marketing event. - Led campaign launch, both corporate seasonal and business units. Identified opportunities, researched new creative possibilities of department store, collaborated with merchandising team and created campaigns generating sales and branding.- Developed and launched integrated, multi-channel print, catalog, web, online and direct marketing campaigns that propelled sales and customer engagement.- Standardize of business units and department store in term of physical experiences and online communications refer to customer behaviors and trends.- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.- Review and analyze competitors to update the current positioning and campaigns of both local competitors and international trends.- Analyze data from complex database in both horizontal and vertical to identify creative ideas, executions, key improvement and to understand market trend.- Wrote communications idea, that enhanced the branding, products, promotions and sales by understanding of variety of customers and build sales effectively.- Leveraged strengths in cost-effective marketing management for annual plan and allocate to each campaigns properly, including summary and evaluate the result. Show less

Division Marketing Manager

• Mar 2015 - Apr 2017

Business Owner & Freelance

• Mar 2014 - Sep 2017

- Planning, designing and managing clothing brand in budget efficiency and production process by contacting with factory until deliver to retails. - Creating promotions of the brand from evaluation of consumer needs, behavior and seasonal event. - Promoting the brand via online, social media, point of sales communications in-store and build relationship with celebrities and influencers. - Designing and consulting for residential project to met clients requirements, including interior and styling. - Creating artwork for client event, including design artwork for below the line communication in point of sales and collateral. Show less

Architect

• Mar 2013 - Feb 2014

- Planning and designing residential, low to high-rise building with consideration of function and relationship between interior space and exterior. - Creating preliminary feasibility study, planning and designing for high-rise office building competition project. - Design research for residential, low to high-rise projects to find the best solution for design development. - Creating creative ideas for design concept of architectural projects. - Planning and designing residential, low to high-rise building with consideration of function and relationship between interior space and exterior. - Creating preliminary feasibility study, planning and designing for high-rise office building competition project. - Design research for residential, low to high-rise projects to find the best solution for design development. - Creating creative ideas for design concept of architectural projects.

Internship Trainee

• Mar 2012 - May 2012

- Creating design concept, research, site analysis, and designing to find the best solution for clients. - Creating design concept, research, site analysis, and designing to find the best solution for clients.