Experience

Kimberly-Clark Philippines, Inc.

• Manufacturing
• 1 - 100 Employee

• Head of E-Commerce

  • Jul 2021 - Present

• Head Of Trade Marketing

  • May 2019 - Jul 2021

  Heads the trade marketing team of Kimberly Clark Philippines



Kimberly Clark Malaysia

• Sr. Group Customer Development Manager

  • Jan 2018 - Dec 2018

• Category Development Manager - Huggies

  • Jul 2016 - Dec 2017

  Develop strategies to optimize investments and maximize revenue of baby and child care categoryTranslates brand strategies into high impact consumer programs to drive acquisitionReviews pricing strategy to drive conversion from tape diaper to pants format

• Area Customer Development Manager

  • 2013 - 2016

  Led a team that managed modern trade accounts (Puregold, Robinsons and Rustans)Developed strategies that led to growth in E-Commerce channel in Philippines

• Key Accounts Executive

  • 2011 - 2013

  Maximized trade funds by developing high growth and ROI projectsImproved visibility of top brands through increased share of shelf and execution of various customer touchpoints



Kraft Foods Philippines

• Territory Distributor Executive

  • 2010 - 2011

  Handled general trade business covered by distributor in Camarines Sur Conducted regular training and assessment of distributor sales personnelImplemented efficiency programs that improved the drop size of sari-sari stores

• Graduate Trainee

  • 2009 - 2011

  Developed a new framework and organization structure for HR ServicesLed in development of new products for beverage categoryDeveloped a new system to improve service level of Strategic Key Accounts