Santiago Sabogal Navia

In-House Account Supervisor for DiDi at Edelman Colombia
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO
Languages
  • Inglés Native or bilingual proficiency
  • Francés Limited working proficiency
  • Español Native or bilingual proficiency

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Credentials

  • Marketing | STARTER - Agencia de Resultados
    RD Station

Experience

    • Colombia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • In-House Account Supervisor for DiDi
      • Jun 2022 - Present

      In-house account supervisor for the DiDi MAC Region (Colombia, Costa Rica, Dominican Republic, Panama and Ecuador) PR & Comms team. In-house account supervisor for the DiDi MAC Region (Colombia, Costa Rica, Dominican Republic, Panama and Ecuador) PR & Comms team.

    • Colombia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Marketing Director
      • Oct 2020 - May 2022

      - Planning and execution of successful PR strategies (offline and online) for Bavaria Corporate and Anheuser-Busch InBev (ABI) brands; Cerveza Poker, Club Colombia, Pilsen, Cola y Pola and Mike's.- Develop strategic communication plans to create brand awareness and corporate reputation.- Content creation for offline channels and social media.- Organize successful press conferences and PR events.- Design and execute media crisis plans.- Media, influencers and KOL’s relations point of contact.- Leader of a team of 4 highly PR professionals. Show less

    • PR Marketing Analyst
      • May 2019 - Oct 2020

      -Development and execution of communication strategies focused on marketing-Identification and coordination of actions with influencers-Creation of editorial lines for digital contents-Crisis management- Building and presentation of impact and management reports-Support in the planning and execution of eventsManaged accounts: Bavaria, Cerveza Poker , Cerveza Pilsen , BBC Cervecería, Cola & Pola, Corona, Beck's and Agua Zalva.

    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Growth Social Manager
      • Aug 2017 - Apr 2019

      Inbound Marketing Digital Agency based in Bogotá that offers Social Media management services, digital guidelines and web engineering. Its clients include: Viajes Falabella, Seguros Falabella, Sony Music, ChevyPlan and ASUS. -Creation and execution of content plans for social media of different companies such as: Seguros Falabella, Viajes Falabella, Aviatur and ASUS. -Creation of strategies for specific campaigns for the launch of products, promotions or special dates. -Location and adaptation of graphic pieces. -Translation of texts for ASUS products intended for sale. -Checking and correction of landing pages in terms of text, layout and responsive. -Construction of results reports and benchmarks. Show less

    • Colombia
    • Entertainment Providers
    • 300 - 400 Employee
    • Intern
      • Jan 2017 - Jul 2017

      Responsible for the promotion and distribution of films through communication strategies focused on free press and digital marketing. Management of social media and databases of Cine Colombia Distribución. Support to the Marketing area in obtaining allies, organization of premieres, design and execution of promotional campaigns for the various cinematographic contents. Responsible for the promotion and distribution of films through communication strategies focused on free press and digital marketing. Management of social media and databases of Cine Colombia Distribución. Support to the Marketing area in obtaining allies, organization of premieres, design and execution of promotional campaigns for the various cinematographic contents.

Education

  • Pontificia Universidad Javeriana
    Comunicador Social, Estudios sobre comunicación y medios
    2012 - 2017

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