Santiago Hornedo Muguiro

Marketing Manager at 380amk
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Location
Greater Madrid Metropolitan Area, ES

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Experience

    • Spain
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Manager
      • May 2021 - Present

      380amk is an independent strategic consulting firm specialized in the sports industry. A different way of working with sports. We help brands, institutions and sportspeople to generate value and make a difference in the industry, seeking to innovate in the business and aiming to give a fresh point of view in the short, mid and long term. www.380amk.com 380amk is an independent strategic consulting firm specialized in the sports industry. A different way of working with sports. We help brands, institutions and sportspeople to generate value and make a difference in the industry, seeking to innovate in the business and aiming to give a fresh point of view in the short, mid and long term. www.380amk.com

    • Spain
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Co-Founder
      • Feb 2021 - May 2021

      eCity Charge is a leading independent platform for the installation of charging points for electric vehicles in Spain and Portugal. Previously, eCity Charge offered specialized logistics solutions in the comprehensive management of electric fleets of scooters, bicycles, motorcycles and cars. www.ecitycharge.com eCity Charge is a leading independent platform for the installation of charging points for electric vehicles in Spain and Portugal. Previously, eCity Charge offered specialized logistics solutions in the comprehensive management of electric fleets of scooters, bicycles, motorcycles and cars. www.ecitycharge.com

    • Belgium
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Business Development Specialist
      • Jun 2019 - Dec 2020

      We gather information about people in real time thanks to Big Data technology for decision-making through Machine Learning algorithms (Deep Learning, AI, etc.). We implement Admission Models for Fraud and Default prevention, Debt Collections and Contactability Models and DDBB segmentation Models. Specialized in both retention and development of current clients and research of new customers. We gather information about people in real time thanks to Big Data technology for decision-making through Machine Learning algorithms (Deep Learning, AI, etc.). We implement Admission Models for Fraud and Default prevention, Debt Collections and Contactability Models and DDBB segmentation Models. Specialized in both retention and development of current clients and research of new customers.

    • South Korea
    • Mechanical Or Industrial Engineering
    • Sales Manager - Latin America
      • Jan 2018 - May 2019

      Latam Key Account Manager - Create and manage Annual Sales plans, forecasts and budgets. - Motorcycle orders reception, coordination with production department, storage, sending orders (ensuring compliance) and payment receptions. - Continuous monitoring of the stock levels and unit replacement for standard compliance. - Monthly sales analysis, market shares, evolution of market and competitors. - Responsible for the prospection of potential importers Latam Key Account Manager - Create and manage Annual Sales plans, forecasts and budgets. - Motorcycle orders reception, coordination with production department, storage, sending orders (ensuring compliance) and payment receptions. - Continuous monitoring of the stock levels and unit replacement for standard compliance. - Monthly sales analysis, market shares, evolution of market and competitors. - Responsible for the prospection of potential importers

    • Sales Area Manager - Infiniti España
      • Jan 2013 - Dec 2017

      - Weekly, monthly and annual sales reporting for the Commercial Director. - Daily unit replacement for standard dealer’s stock compliance. - Advice to Dealers (Commercial Dept. budget) with aim of closing sales operations. - Responsible for the Infiniti Academy creation and implementation for commercials training:  Conducted Online and in Person Courses of the Infiniti product, Sales process and Infiniti standards. - Responsible for the Mystery Shopping implementation and development. - Responsible for launching commercial strategies to increase sales and salesmen motivation:  Quarterly action plans associated with mystery shopping. Responsible for the prospection of potential automotive groups for new Infiniti Centers across Spain. Show less

    • Spain
    • Accounting
    • 700 & Above Employee
    • Senior Financial Auditor
      • Sep 2010 - Jan 2013

      - Responsible for Investment Funding (SICAV’s), Banks, and Rural Banks audit. - Involved in the "Banco de España" project for the evaluation of the loan portfolio for the main spanish financial institutions. - Responsible for Investment Funding (SICAV’s), Banks, and Rural Banks audit. - Involved in the "Banco de España" project for the evaluation of the loan portfolio for the main spanish financial institutions.

    • Spain
    • Advertising Services
    • Intern - Marketing Department
      • Feb 2010 - Jun 2010

      Assistant of the Marketing Director. - Actively involved in the 2010 Madrid Masters Golf organization and sponsorship. Assistant of the Marketing Director. - Actively involved in the 2010 Madrid Masters Golf organization and sponsorship.

    • Argentina
    • Banking
    • 1 - 100 Employee
    • Intern - Insurance Department
      • Sep 2008 - May 2009

      Financial statements compilation for UK, LATAM and Europe. Monthly summaries for the Board of Directors. Financial statements compilation for UK, LATAM and Europe. Monthly summaries for the Board of Directors.

Education

  • Universidad Rey Juan Carlos
    Licenciado en Administración y Dirección de Empresas
    2005 - 2010
  • ESIC: Business & Marketing School
    Licenciado en Marketing, Comercial
    2005 - 2010
  • The Valley Digital Business School
    Executive Program in Automotive Digital Business, Comunicación digital y contenidos multimedia
    2014 - 2014

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