Santiago Careaga

Digital Marketing Specialist at Inversiones Capital
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Contact Information
us****@****om
(386) 825-5501
Location
Monterrey, Nuevo León, Mexico, MX

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Bio

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Credentials

  • 100-101 Facebook Certified Digital Marketing Associate
    Facebook Advertising
    Sep, 2021
    - Nov, 2024
  • Fundamentos de marketing digital
    Google Actívate
    Sep, 2021
    - Nov, 2024
  • Desarrollo de un plan de medios digitales
    Domestika
    Dec, 2020
    - Nov, 2024
  • Bloomberg Market Concepts (BMC)
    Bloomberg LP
    Oct, 2020
    - Nov, 2024
  • Certificación sobre las Campañas de Búsqueda de Google Ads
    Google Digital Academy (Skillshop)
    Jan, 2021
    - Nov, 2024
  • Examen de certificación de Campaign Manager
    Google Digital Academy (Skillshop)
    Jan, 2021
    - Nov, 2024

Experience

  • Inversiones Capital
    • Mexico
    • Architecture and Planning
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2023 - Present

      Oversaw the Digital Marketing Department with a core emphasis on SEO and SEM to enhance traffic optimization. Planned and launched paid campaigns on Google and Meta Ads (Facebook) for promoting 4+ real estate projects, while also crafting and showcasing monthly KPI reports and analyzing metrics to confirm goal realization and refine marketing tactics. Oversaw the Digital Marketing Department with a core emphasis on SEO and SEM to enhance traffic optimization. Planned and launched paid campaigns on Google and Meta Ads (Facebook) for promoting 4+ real estate projects, while also crafting and showcasing monthly KPI reports and analyzing metrics to confirm goal realization and refine marketing tactics.

  • HEINEKEN MÉXICO
    • Mexico
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Launch Intern - Bar en Casa
      • Feb 2023 - Jun 2023

      Developed comprehensive marketing strategies including communication, media, product, and distribution plans, combined with netnographic studies, focus groups, budget forecasting, and KPI-driven marketing calendar implementation. Developed comprehensive marketing strategies including communication, media, product, and distribution plans, combined with netnographic studies, focus groups, budget forecasting, and KPI-driven marketing calendar implementation.

  • Vicari
    • Cancún, Quintana Roo, México
    • Administrative Marketing Analyst
      • Jun 2021 - Aug 2022

      Client conversion projects, data digitization, and migration. Supported sales, devised pricing and branding strategies, managed CRM, conducted market research, and oversaw Shopify site administration. Trained in cost engineering using Excel. Client conversion projects, data digitization, and migration. Supported sales, devised pricing and branding strategies, managed CRM, conducted market research, and oversaw Shopify site administration. Trained in cost engineering using Excel.

  • Science & Marketing
    • Spain
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jan 2022 - Feb 2022

      Responsible for assisting the Digital Marketing Manager in implementing overall communications and marketing plan - focusing specifically on digital communications - to build awareness within the community designing social media campaigns, creating social media contents, and managing the company's official website. (insta: @scienceandmarketing) Responsible for assisting the Digital Marketing Manager in implementing overall communications and marketing plan - focusing specifically on digital communications - to build awareness within the community designing social media campaigns, creating social media contents, and managing the company's official website. (insta: @scienceandmarketing)

Education

  • Tecnológico de Monterrey
    Bachelor's degree, Marketing
    2018 - 2023
  • ESIC Business & Marketing School
    Specialization Exchange Program, Digital Marketing
    2022 - 2023

Community

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