Santiago Ayón Facundo

Consultant, Communications at Equal Measure
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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Consultant, Communications
      • Nov 2023 - 2 months

      Philadelphia, Pennsylvania, United States

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Operations Associate
      • Aug 2020 - 3 years 5 months

      Los Angeles, California • Assess client company climates by reviewing client policies and documentation through a Belonging, Dignity, and Justice lens • Design and facilitate focus groups, in English and Spanish, and interviews to explore Belonging, Dignity, and Justice for corporate employee experiences or for product development purposes • Analyze interviews and focus groups and complete assessment of client’s organizational climate • Develop client presentations to report insights and provide… Show more • Assess client company climates by reviewing client policies and documentation through a Belonging, Dignity, and Justice lens • Design and facilitate focus groups, in English and Spanish, and interviews to explore Belonging, Dignity, and Justice for corporate employee experiences or for product development purposes • Analyze interviews and focus groups and complete assessment of client’s organizational climate • Develop client presentations to report insights and provide recommendations on DEI initiatives Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Consultant
      • Jul 2023 - 6 months

      Berkeley, California • Led the development of strategic plans, theory of change frameworks, and mission and vision statements to streamline client operations and guide them toward achieving their desired impact • Developed research methodologies and scripts for qualitative research through focus groups, interviews, and surveys, gleaning valuable insights for decision-making • Facilitated diverse meetings, including in-person, hybrid, and virtual settings, fostering meaningful discussions, stakeholder… Show more • Led the development of strategic plans, theory of change frameworks, and mission and vision statements to streamline client operations and guide them toward achieving their desired impact • Developed research methodologies and scripts for qualitative research through focus groups, interviews, and surveys, gleaning valuable insights for decision-making • Facilitated diverse meetings, including in-person, hybrid, and virtual settings, fostering meaningful discussions, stakeholder engagement, and decision-making to advance nonprofit initiatives • Produced high-quality reports and presentations, enhancing clients’ understanding of their impact and areas for improvement • Prepared comprehensive pre-meeting materials, documented meeting outcomes, and managed follow-up actions to ensure efficient and productive client operations Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Consultant
      • Oct 2022 - Jun 2023

      San Francisco, California • Conducted accurate, thorough, and timely primary and secondary research for clients and delivered rigorous qualitative and quantitative analysis including root causes of relevant inequities • Translated findings into informed, data-based insights and clients recommendations and communicated perspectives in clear, concise, and compelling ways • Performed benchmarking analysis to identify best practices and inform client’s strategic priorities • Co-authored white paper with Talent… Show more • Conducted accurate, thorough, and timely primary and secondary research for clients and delivered rigorous qualitative and quantitative analysis including root causes of relevant inequities • Translated findings into informed, data-based insights and clients recommendations and communicated perspectives in clear, concise, and compelling ways • Performed benchmarking analysis to identify best practices and inform client’s strategic priorities • Co-authored white paper with Talent Rewire on business rationales for meaningfully supporting frontline workers; included clear case studies and examples, program descriptions, and resources Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Admission Counselor
      • Jan 2021 - Oct 2022

      Stanford, California • Read, evaluated, and made first level recommendations on undergraduate applications that aligned with university policies and institutional priorities • Conducted informational sessions for internal and external stakeholders • Conducted research on geographic territories that informed outreach to student demographics that aligned with institutional priorities • Cultivated relationships with secondary or university staff, professional organizations, students, parents, and alumni •… Show more • Read, evaluated, and made first level recommendations on undergraduate applications that aligned with university policies and institutional priorities • Conducted informational sessions for internal and external stakeholders • Conducted research on geographic territories that informed outreach to student demographics that aligned with institutional priorities • Cultivated relationships with secondary or university staff, professional organizations, students, parents, and alumni • Lead the Social Media Advisory Committee to inform content strategy and development for the Office of Undergraduate Admission’s social channels and to ensure adherence to University branding • Managed two seasonal readers by determining assignments, providing background on assigned territories, and providing feedback Show less

    • Business Consulting and Services
    • 1 - 100 Employee
    • Associate Consultant
      • Apr 2019 - Aug 2020

      San Mateo, California • Served as the project coordinator on client projects • Drafted client communications materials, including website content, webinars, video storyboards and scripts, and informational flyers • Completed landscape analyses to inform client strategic communications plans • Project managed two client engagements collaborating with internal and client stakeholders created, organized, and tracked project plans • Managed budgeting and invoicing for projects to ensure projects were on… Show more • Served as the project coordinator on client projects • Drafted client communications materials, including website content, webinars, video storyboards and scripts, and informational flyers • Completed landscape analyses to inform client strategic communications plans • Project managed two client engagements collaborating with internal and client stakeholders created, organized, and tracked project plans • Managed budgeting and invoicing for projects to ensure projects were on track with expenses and hours • Translated client projects from English to Spanish including website content, video captioning, focus group interview transcripts, and informational flyers • Managed company and client LinkedIn, Facebook, Twitter, and Instagram accounts, including development of content • Tracked and monitored Facebook, Twitter, and Instagram analytics and reported the numbers to the larger communications team to inform content development Show less

    • United States
    • Legal Services
    • 100 - 200 Employee
    • Clinic and Legal Intern
      • Dec 2018 - Apr 2019

      Redwood City, California • Communicated with clients in order to schedule appointments, explain legal proceedings, and keep them updated on their cases; provided English-Spanish translation for clients and lawyers when needed • Prepared English declarations for Spanish-speaking clients; translated court documents, letters and proceedings from Spanish to English and English to Spanish • Conducted four weekly restraining order clinics, prepared 7+ domestic violence order solicitations per week • Educated pro… Show more • Communicated with clients in order to schedule appointments, explain legal proceedings, and keep them updated on their cases; provided English-Spanish translation for clients and lawyers when needed • Prepared English declarations for Spanish-speaking clients; translated court documents, letters and proceedings from Spanish to English and English to Spanish • Conducted four weekly restraining order clinics, prepared 7+ domestic violence order solicitations per week • Educated pro per applicants about restraining orders, hearings, and other relevant proceedings • Implemented new filing system for files housed on site and for files in storage • Assisted in organization's transition from paper filing to e-filing • Delivered restraining orders and other legal documents to the Superior Court of California, County of San Mateo Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Social Media and Project Intern, LGBT Center
      • Sep 2013 - May 2018

      Princeton, NJ • Managed weekly e-newsletter reaching over 2,000 individuals: created and revised content and graphics • Utilized Facebook, Tumblr, and Twitter to market events to the student body • Used Photoshop and InDesign to create event posters, flyers, and informational handouts, and to update center calendar that was housed on website • Revamped Safer Sex Corner project and created and installed placards for customer education, identified opportunities for cost reduction by reviewing current… Show more • Managed weekly e-newsletter reaching over 2,000 individuals: created and revised content and graphics • Utilized Facebook, Tumblr, and Twitter to market events to the student body • Used Photoshop and InDesign to create event posters, flyers, and informational handouts, and to update center calendar that was housed on website • Revamped Safer Sex Corner project and created and installed placards for customer education, identified opportunities for cost reduction by reviewing current expenses of the project and replacing supplies with supplies of same quality at a lower cost • Led bi-weekly meetings for 15-30 participants to facilitate group discussions: designed agenda, ordered food, and managed communication • Planned university-wide annual events: planned budget of $15K, secured grants, booked speakers such as Carmen Carrera, with attendance ranging from 90-150 participants Show less

    • United States
    • Civic and Social Organizations
    • 100 - 200 Employee
    • Education Technology Intern
      • Jun 2017 - Aug 2017

      Palo Alto, California • Supported operations and follow up for a two-day conference hosted for twenty education technology portfolio organizations, to assess needs of and create networking opportunity for participants • Analyzed feedback and developed recommendations about potential resources to support portfolio companies, based on value and demand • Conducted research to find networks across the country that work with schools and school districts and to identify the top ten states by student population •… Show more • Supported operations and follow up for a two-day conference hosted for twenty education technology portfolio organizations, to assess needs of and create networking opportunity for participants • Analyzed feedback and developed recommendations about potential resources to support portfolio companies, based on value and demand • Conducted research to find networks across the country that work with schools and school districts and to identify the top ten states by student population • Completed four-page profiles for the states of California, Texas, and Florida on education demographics, policies, state and local education system to help portfolio companies be more effective Show less

    • United States
    • Primary and Secondary Education
    • 300 - 400 Employee
    • Operations Associate, Valiant Community Prep
      • Feb 2017 - May 2017

      Oakland, CA • Processed ~200 incoming applications, including tracking completeness, and following up with applicant families for outstanding information • Supported student recruitment activities and school events such as open houses, information sessions, and canvassing • Prepared parent communications in both English and Spanish

    • Community Growth Intern
      • Jun 2016 - Sep 2016

      Oakland, CA • Built and maintained relationships with local organizations through collective canvassing efforts, meetings to discuss collaborative projects to assist the community and to spread word of the organization’s efforts • Generated interest in the KIPP school and collected intent to enroll forms which would be turned into the local school district to provide the new school with facilities • Organized a variety of canvassing events with a group of parents leaders • Translated outreach… Show more • Built and maintained relationships with local organizations through collective canvassing efforts, meetings to discuss collaborative projects to assist the community and to spread word of the organization’s efforts • Generated interest in the KIPP school and collected intent to enroll forms which would be turned into the local school district to provide the new school with facilities • Organized a variety of canvassing events with a group of parents leaders • Translated outreach materials from English to Spanish and provided oral translation at weekly meetings and information sessions Show less

    • United States
    • Advertising Services
    • Social Media Marketing Intern
      • Jun 2015 - Aug 2015

      San Francisco, California • Drafted and implemented an interim social media strategy for the organization • Wrote the copy for the organization's Facebook and Twitter posts, both in English and Spanish • Managed the organization's social media presence • Organized and attended outreach events to recruit individuals to open accounts • Found and organized information regarding community resources to distribute at social outreach events • Edited images for social media using Photoshop • Translated website… Show more • Drafted and implemented an interim social media strategy for the organization • Wrote the copy for the organization's Facebook and Twitter posts, both in English and Spanish • Managed the organization's social media presence • Organized and attended outreach events to recruit individuals to open accounts • Found and organized information regarding community resources to distribute at social outreach events • Edited images for social media using Photoshop • Translated website content from English to Spanish • Responded to users regarding questions they came across while using our website through Olark live chat Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2013 - Aug 2013

      Santa Clara, California • Conducted phone and email outreach to various organizations about potential partnerships in hopes of forming joint scholarships to expand the number of available scholarships to better suit students of various backgrounds • Managed the Countdown to College giveaway; would randomly select a winner from a spreadsheet of applicants, reach out to the sponsor in order to ensure that the product was then sent to the winner • Organized focus groups to survey various students in the area about… Show more • Conducted phone and email outreach to various organizations about potential partnerships in hopes of forming joint scholarships to expand the number of available scholarships to better suit students of various backgrounds • Managed the Countdown to College giveaway; would randomly select a winner from a spreadsheet of applicants, reach out to the sponsor in order to ensure that the product was then sent to the winner • Organized focus groups to survey various students in the area about needed study tools and their high school careers and their plans for preparing for college in order to detail out key times in the high school careers of students in order help better strategize times for advertising certain products to students • Critiqued company’s current use of its social media outlets and provided feedback on ways to better use social media to appeal to the targeted student demographics; high school students planning to attend college • Sifted and read through various essay entries to select a winner for various scholarships, including a weekly scholarship Show less

Education

  • Princeton University
    Bachelor of Arts, Sociology
    2013 - 2018
  • Eastside College Preparatory School
    2009 - 2013

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