Digital Marketing Manager

• Nov 2020 - Present

Digital Marketing Team Senior

• Mar 2018 - Nov 2020

Team Management: ✓ Ensuring Reaching of Quarterly Targets, Compliance with internal and client's policies and a Smooth Workflow in the team✓ Workload Assessment, Definition of the Team Strategy and the day by day Operations✓ Coaching, Training, Work Check and Evaluation of junior resourcesOperations✓ Implementation, Monitoring and Optimization of Performance campaigns in the following Advertising Platforms: Facebook, Google Adwords, Bing Ads, Taboola, Outbrain, Criteo, Ligatus✓ A/B Testing of Creatives, Bidding Strategies, Targeting✓ Daily, Weekly, Monthly, Quarterly Reporting and Forecasting✓ Troubleshooting of technical issues and malfunctioning on the LPs, websites, and tracking system

Digital Marketing Specialist

• May 2016 - Feb 2018

✓ SEM Campaigns Management (Italy, United Kingdom, United States) ● Google AdWords ● Bing Ads✓ Social Media Ads Campaigns Management (Italy, United States) ● Facebook Business Manager ● Socialmoov ● Smartly.io✓ Native Ads Campaigns Management (Italy, United Kingdom, United States) ● Taboola ● Ligatus ● Outbrain ✓ Competitors Analysis & Benchmarking✓ A/B Testing of Creatives, Adgroups/Adsets, Campaigns✓ Forecasting, Monitoring, Analysis and Reporting of KPIs✓ Creation of Daily, Weekly and Monthly Reports

Digital Marketing Trainee

• Nov 2015 - May 2016

My role in the company started out as that of support to the tasks of the Marketing Team. In this phase my tasks encompassed the following:- Studying latest Market Trends (through GoogleTrends, BuzzSumo, Adwords Keyword Planner) - Competitors Analysis & Benchmarking- Creation, checking and updating of Keyword Lists (exact, phrase vs broad matching, day-parting, negative keywords, etc.) and creation in bulk of ads for Paid Search through Excel Sheets.- Creation of the Creativities for Display Network campaigns.I can summarize the competences acquired during my internship in the following areas:- PAID SEARCH: Creation, Implementation, Tracking, Analyzing and Optimization of several campaigns in Google Adwords and Bing Ads- NATIVE: Creation, Implementation, Tracking, Analyzing and Optimization of several campaigns in Gemini and Taboola- DISPLAY: Creation, Implementation Tracking and Analyzing of Retargeting campaigns with Criteo and Google Display Network- SOCIAL: Creation, Implementation Tracking and Analyzing of Facebook campaings- Analyzing detailed data including CPC, impressions, CTR, EPC and Conversions to reach desired CPA levels and increase ROI.

Agente di vendita

• May 2013 - Jul 2013