Ad Operations Manager

• Jul 2022 - Present

• Managing all activities required to launch the campaigns(Mobile, Desktop, CTV/OTT, and DOOH), including interpreting Insertion Orders, testing and implementing creative, securing supply, and working with internal groups to launch on time.• Trafficking the campaigns in GroundTruth’s proprietary local ad serving platform, GroundTruth Ads Manager.• Tracking, measuring, and analyzing the performance of multiple campaigns simultaneously.• Lead and collaborate with the internal team to ensure the successful fulfillment of all campaigns and performance KPIs.• Monitoring discrepancies, ensuring third-party tracking is accurately implemented and preparing campaigns each month for billing.• Training new employees on our ad serving platform and business processes.• Manage, coach, and advise direct reports to ensure campaigns are executed with maximum delivery, performance, and quality.• Excellent client service, organizational, and communication skills.• Experience with Measurement and Viewability- Devising and implementing strategies for optimization and contributing knowledge to the team.- Collaborating with the Agency sales team to ensure the successful fulfillment of all campaigns.- Working directly with third-party ad servers, rich media vendors, agencies, and internal sales staff on all elements related to creative specifications and ad trafficking.• Experience with web troubleshooting tools such as internet browser, Web Developer Tools, and Debugging Proxy Tools (e.g. Charles Proxy and Fiddler).-Creating and maintaining documentation pertinent to the AdOps team.-Managing client expectations, communication, and reporting metrics-Reporting and month-end reconciliation. Show less

Revenue Associate - Ad Operation

• Mar 2020 - Jun 2022

Associate Product Support Specialist

• Feb 2015 - Nov 2019

Ad Trafficking: • Uploading creative’s into various third party ad servers, Campaign creation & Amendments, Report Generation, Screen Grab and maintaining customer relationships. • Expertise in Ad trafficking and campaign optimization using client's Demand Side Platforms. • Expertise in Ad Campaign creation, Testing, Reporting, Day to Day Campaign Management and Optimization • Monitor daily ad performance and make optimization recommendations, manage campaigns throughout the flight, ensure delivery meets all campaign requirements. Client Servicing: • Responding to client Ticket submitted via AppNexus(Xandr) Client’s Interface tool (Salesforce). • Managing client’s requirements and issues periodically, Which includes verifying the issue,analyzing data, isolating and diagnosing the problem resolving the issue. • Managing Appnexus console by creating new user's login details for accessing AppNexus UI and customer support portal. Handling various types of cases like AdX deal setup, Resolve login issues, etc. • Monitoring the creative functionalities like tag size, branding and landing page. In case of any errors, looking into this and provide the instruction to resolve the issues. Show less