Associate director digital implementation

• Sep 2021 - Present

Group Head Digital Implementation - Planning

• Aug 2019 - Sep 2021

Working with major clients of Omnicom Media group like Apple, Renault, Hatsun, Star Health Insurance and handling the complete campaign execution, performance, Monitoring & Optimisation and reporting. • Account & Campaign Management and planning. • Campaign Execution. Experience in online ad serving and reporting. Familiarity with ad serving tool like DoubleClick Campaign Manager, Google Ads (AdWords),IAS tag wrapping, Double Verify Tag wrapping, Sizmek, Google Analytics, Social platform (Facebook, LinkedIn and Twitter) and AMS (Amazon Searchandizing). • Setting appropriate and trackable KPIs for all campaigns and deliver the stated goals. • Implementing and launching campaigns while ensuring alignment with all requirements, constraints, and objectives. • Optimization & Reporting, Publisher invoicing. • Good understanding of online ad campaign metrics and analysis, including CPM, CPC, and CPL/CPA advertising models. • Define and demonstrate end to end Campaign management process • Manage and solve issues/escalations from the Team members and Clients • Provide technical troubleshooting assistance to the Clients, Ad Ops Team, and resolve issue. Show less

Ad Operation Associate

• Nov 2015 - Aug 2019

• Daily management includes trafficking, optimization, and campaign monitoring and reporting of ad campaigns. • Help AE/AM’s and Campaign Managers solving issues with creative design and delivery and Line Items targeting. • Compare the delivering report with 3rd party delivery report to solve reporting issues (Impressions and Click) • Closely worked on Premium campaigns that run for one day and made sure the process is streamlined. • Booking Campaign, Traffic and QA all ad campaigns (Gifs/Jpegs, Video Ads, Dynamic Ads, HTML and rich media). Test creative units to ensure they meet specifications. Provide basic reports and screenshots to client. • Manage the requests with high level of service and be the client’s Primary point of contact for troubleshooting and escalations. • Day to day client interaction through emails, chats, Client calls. • Training peers and new Hires across the team. • Working as a Secondary Team Lead, leading the Onsite (Desktop and Mobile) by managing the Queue, Reporting. • Managing the team with the available resources to have the campaigns launching on time without any SLA violation. • Managing multiple processes like Error data analysis, Business report, reporting and SLA. • As a secondary Team Lead, responsible for queue management, back up planning, creating process documents, Team meeting and Trainings and client reports • Troubleshooting on the SLA metrics and Business report data is one of the core responsibility with the queue and Team management Show less

Interactive Technology Analyst

• Mar 2015 - Sep 2015

• Worked as Ad Ops executive for Agency (DCM) Booking Campaign, Trafficking and QA all ad campaigns and providing basic reports to client. • Worked on Spotlight and Floodlight tags. • Daily management includes trafficking, pacing reports, optimization, and campaign monitoring and reporting of ad campaigns. • Email trafficking, scheduling the email blast. • E-Magazine trafficking. • Day to day client interaction through emails, chats, Client calls. • Developing Ads for email compatible (Converting Jpegs to HTML) • Effectively communicate with internal teams and external clients on performance and delivery of commitments. • Handled weekly conference call with AUS and US teams Exposure: • Technical audit of client website and report generation • Analyse client web environment. • Perform Off Page optimization for client via social media marketing • Social media posts for Facebook, Twitter and LinkedIn • Knowledge on SEM, Adwords and Campaign structure • (Tools: Google Adwords, Google Analytics, Google Webmaster Console, Screaming Frog, SEO Site Check-up) Show less

AdOps

• May 2014 - Mar 2015

• Started the career in Ad Operations and understood the logic behind digital marketing • Get familiarized with the tools related to Ad operations. • Booking Campaigns, creative trafficking. • Worked for publisher end (Ad Expert). • Delivery monitoring, Basic reporting to clients • Started the career in Ad Operations and understood the logic behind digital marketing • Get familiarized with the tools related to Ad operations. • Booking Campaigns, creative trafficking. • Worked for publisher end (Ad Expert). • Delivery monitoring, Basic reporting to clients