Business Relationship Manager

• Mar 2022 - Present

Freelance project manager (remote)

• Mar 2021 - Feb 2022

Owner

• May 2019 - Present

Leveraging 10+ years of experience in corporate branding, managing projects through the entire project cycle Leveraging 10+ years of experience in corporate branding, managing projects through the entire project cycle

Freelance project manager (remote)

• Oct 2021 - Jan 2022

Communications Coordinator PTO The International School Aberdeen (volunteer)

• May 2019 - Oct 2020

Responsible for all communication collateral and channels for the Parent Teacher Organisation of the International School of Aberdeen (volunteer role). The PTO consists of 20 board members, responsible for delivering PTO and school-led events with an aim to raise funds to support enrichments. I my role I kept the entire ISA community informed about upcoming events, by creating and publishing content on our social media channels, providing a PTO 2-pager to the weekly school newsletter and designing small print collateral (posters, flyers, leaflets, etc) using Canva. I introduced a PTO visual identity to ensure consistency and recognizability. Show less

Brand guardian and agency manager

• Nov 2017 - Apr 2019

Responsible for all branding materials from NN Investment Partners globally. As part of the branding team, I was responsible for creating brand compliant materials based on the visual identity of the parent company, adapting content to our specific target audiences. In this role I designed and produced the first ever NN IP Responsible Investing report, a corporate brand film and all print collateral for a global advertising campaign (newspaper ads, online banner ads and magazine ads). The visual concept of the campaign was my brainchild, resulting in a consistent appearance on all platforms used, amplifying the key message of the campaign. Show less

(Senior) Project Manager

• Nov 2010 - Oct 2017

Project Management in graphic design, new media and brand communications. As a (senior) project manager of the in-house creative agency, I was responsible for; launch of the ‘Inside Energy’ iPad app showcasing examples of Shell’s technological endeavours and social investment initiatives, design and production of 'Signals and Signposts' from the Shell Scenario team, setup of new bi-lingual magazine for the Middle East and projects for operated ventures (Majnoon photo book, NAM website migration). All projects combined industry knowledge from Shell staff with creative expertise from blue-chip agencies in PR, branding, photography, design, digital, production, etc. I was the linking pin between all parties involved and responsible for budget and planning. Show less

Project manager (temporary assignment)

• May 2010 - Oct 2010

Project management for rollout of new government-wide visual identity, 1Logo. Liaising on a daily basis with the core team from client side, overseeing the implementation of the new visual identity, for all 12 ministeries. Each ministry would apply the core components and add bespoke content or tools that would allow public sector employees to create consistent and brand compliant materials quickly. Special attention was paid to improving the graphical user interface of the CMS and creation of user modules. Show less

Team Lead and Account Manager

• May 2008 - Jan 2010

Sales team lead and account manager for all public sector accounts in the Netherlands. Responsible for sales of OU products and services for the Dutch market, including, but not limited to, municipality of the Hague, employee insurance agency (UWV), Statistics Netherlands (CBS), etc. Serving as the primary point of contact for our Dutch counterparts based in the head office for the same Business Unit. Involved in some major cross-business unit deals, combining software and training products. Sales team lead and account manager for all public sector accounts in the Netherlands. Responsible for sales of OU products and services for the Dutch market, including, but not limited to, municipality of the Hague, employee insurance agency (UWV), Statistics Netherlands (CBS), etc. Serving as the primary point of contact for our Dutch counterparts based in the head office for the same Business Unit. Involved in some major cross-business unit deals, combining software and training products.

Marketing Intelligence Manager

• Feb 2007 - Apr 2008

Responsible for quantitative and qualitative consumer research for KPN brands and products in collaboration with several agencies and consulting firms. With the number of consumer brands managed from the same corporate office, it was key to distinguish between multiple target audiences, making sure the product offering was clearly differentiated. We established a new consumer life-stage segmentation based on different telecom needs of Dutch households, that was used as a blueprint for the revised brand positioning of all KPN Internet Service Provider brands. Show less

Intern BU Ice Cream and Frozen Foods

• Sep 2005 - Jun 2006

Internship for ice cream and frozen foods unit from Unilever. Involved in several operational and strategic marketing projects for brands like Ola, Hertog, etc. From the office in Rotterdam, the team was responsible for brand activation initiatives, working together with branding agencies to locally adapt the brand promise for each brand and translate these into marketing initiatives to drive sales in retail outlets. This included the redesign of product packaging, online contests, and other promotional activities (ie presence at certain events for new product introductions). Show less