Sandra MacDonald
Office & Events Manager at Glasgow Caledonian New York College- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageAug, 2020- Oct, 2024
Experience
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Glasgow Caledonian New York College
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United States
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Higher Education
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1 - 100 Employee
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Office & Events Manager
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Feb 2022 - Present
I am responsible for multiple facets of the GCNYC office and facilities operations as well as the planning, organizing, and managing events for the college. I also provide support for multiple college Executives. Finance (Invoicing and Procurement) People Services and Contracts Facilities Planning and Maintenance Managing Third Party Services (Security, Cleaning, and Event Vendors) Event planning and management Communications both internal and external Planning, Organizing and Implementation of all operational functions Troubleshooting and Issue Resolution Supporting Executives
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Glasgow Caledonian University
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United Kingdom
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Higher Education
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700 & Above Employee
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Centre Administrator
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Jan 2021 - Jan 2022
I provided a high level of administrative support to ensure the effective and efficient operation of the Yunus Centre for Social Business and Health. Budget Reporting Costing and PAF Submission Expenses and Purchase Orders Organization of International Conferences Support Webinars, Workshops, and Events Scheduling and Clerk Meetings Report Writing Website Content Management - Organized an International Research Conference and implemented a streamlined process for abstract collection.
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Mount Dora Christian Academy
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United States
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1 - 100 Employee
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Director Of Public Relations
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Jul 2018 - Jan 2020
I was responsible for the direction and execution of communications and marketing activities to promote community relationships and assist in the recruitment of students. Additional responsibilities included management of the website, social media, print/digital advertising, and events. Composing internal and external communications Content management (web/social media) Graphic design of print and digital advertising Project management Budget management Monitoring and interpreting data Planning and delivering events Fostering positive community relationships, and building relationships with key stakeholders -Increased recruitment leads by 30% as measured by analytics and increase of phone calls, emails, and school tours. -Increased attendance at key school events by 10-20% as measured by social media engagement metrics and confirmed by attendance numbers. -Improved internal communications and staff engagement by 15% at staff events as measured by staff feedback and attendance numbers. -Cost savings of $40k USD due to contract negotiation with service providers.
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City of Eustis, Florida
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United States
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Government Administration
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1 - 100 Employee
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Public Relations Coordinator
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Aug 2017 - Jan 2018
Responsible for planning and delivering effective public information campaigns, tracking trends in general enquiries and complaints, and working to resolve related issues. Establishing relationships Exercising sound independent judgment Maintaining website/digital platforms Responding to enquiries and complaints Coordinating emergency situations and dissemination of public information Delivering results with accuracy and speed while under pressure of time-sensitive deadlines -Increased social media engagement by 23% as measured by analytics. This was achieved through content creation and comment interactions. -Increased website traffic to key information pages by 10% as measured by analytics. This was mainly achieved by awareness campaigns via social media.
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University of Glasgow
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United Kingdom
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Higher Education
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700 & Above Employee
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Media & Information Officer
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Aug 2016 - Jul 2017
Institute of Cardiovascular & Medical SciencesI promoted research activities both internally and externally to raise awareness and increase engagement of various audiences via traditional and digital channels. Managing and developing internal communications to support the executive and core activities. Support the University Communications team in the promotion of press releases and improving Institute/University reputation at local, national and global level. Strengthening brand by ensuring all communications follow established guidelines. Curating content for media channels and communications, assisting with copywriting and editing.-Steadily increased social media engagement as measured by analytics over a period of 5 years. -Steadily increased academic engagement with research promotion activities via digital platforms as evidenced by increase of content material over a period of 5 years.Developed and Implemented Communication StrategiesManaged the website and multiple social media accountsCreated content and facilitated engagement online In-house media specialist (video, images, print)Newsletter EditorProficient in Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, InDesign)Proficient in HootsuiteProficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)Proficient in MailChimp
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Research Administrator
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Nov 2007 - Jul 2016
Institute of Cardiovascular & Medical SciencesProvided specialist support and reporting to the Institute Executive and Management Groups and to the Head of Institute Administration. Led administrative team, including providing training and policy guidance, developing and streamlining processes. -Deputised for the Head of Research Administration as required-Assisted in the management of research budgets (500+ budgets totalling £35M)-Facilitated local HR functions including hiring/training -Supported student financial aid process and resolution of student issues as required-Managed website and all communications media for the Institute-Organisation of large events
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Wayne State University
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United States
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Higher Education
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700 & Above Employee
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Medical Secretary
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2005 - 2007
Co-ordinated extensive application and interview process for the highly competitive Reproductive and Endocrinology (REI) Fellowship Programme. Co-ordinated the REI Director’s graduate course. -Maintained confidentiality and fair employment practices. -Assisted with grant applications and journal submission Co-ordinated extensive application and interview process for the highly competitive Reproductive and Endocrinology (REI) Fellowship Programme. Co-ordinated the REI Director’s graduate course. -Maintained confidentiality and fair employment practices. -Assisted with grant applications and journal submission
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Active Aero Charter
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Belleville, Michigan, United States
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Customer Service Agent, Air Cargo Logistics/ Auditor
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Aug 1997 - Aug 2002
Air cargo logistics manager within a large customer service call centre responsible for the movement of time sensitive freight. Responsible for management of company resources and monies when selling aircraft to new customers. Audited completed charters to ensure high quality and efficient customer service was provided to all our customers. Created detailed audit reports. Quality Operating Systems Team Project Leader from 1998-2002. Initiated and maintained intra-departmental website. Authored a technical instruction manual on their proprietary software Charter Management System (CMS) and conducted recurrent training sessions.
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Education
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2015 - 2016
Glasgow Caledonian University
MSc International Fashion Marketing, with Distinction -
2012 - 2013
Glasgow Caledonian University
Bachelor of Arts (B.A.), Business and Management Studies -
1992 - 1996
Rochester University
Associate of Arts - AA, General Studies -
2010 - 2011
The University of Glasgow
Level 3 Award in First Line Management - Institute of Leadership & Management (ILM), Line Management -
2014 - 2014
ILX Group
PRINCE2 Foundation Certificate, Project Management -
2014 - 2014
ILX Group
PRINCE2 Registered Practitioner Certificate, Project Management
Community
