Experience

Bajaj Corp Ltd

• India
• Manufacturing
• 200 - 300 Employee

• Regional Sales Manager

  • Apr 2007 - Present

  To establish distribution network & develop profitable business by selecting, coaching & training the territory team. Currently handling a team of 4 ASMs, 25 S.O.'s and 123 ISR's . Also managing 3 CFA's at Bhiwandi, Pune and Nagpur. Achievements: Appointed 11 superstockists so far to extend distribution to 5000 plus population towns.Streamlined Mumbai city operations by appointing fresh fieldforce (TSIs and ISRs) and implementing LPC and BPC.Mumbai city is now growing above 15% in both primaries and secondaries. Controlled stock movement from retail stockists to wholesale markets by conducting regular checks on beat efficiencies and billcuts.As a result secondaries increased in retail markets and rates in wholesale markets got; Consistently achieving staggering of sales target month over month since its introduction. Also streamlined Modern Trade business in Mumbai and Maharashtra both by appointing separate fieldforce and providing regular service to modern trade outlets. Continuously guiding all ASM's to achieve quality of sales.

• Regional Sales Manager

  • Apr 2003 - Present



BAJAJ CONSUMER CARE LTD

• AREA SALES MANAGER

  • Jul 2003 - Mar 2007

  BASED AT PUNE. Accountabilities : Set clear and deliver objectives that are consistent with company goals with each member of the team. Review progress versus objectives at monthly meetings & take corrective action as appropriate. Provide recognition & feedback to frontline. Lead problem solving. Track competitor activities to forge future actions / strategies. Identification & appointment of distributors. Assess performer capability through market visits & providing development feedback to frontline. Maintain a physical presence in the territory to ensure understanding of customer needs. Establish a system for tracking & resolving customer & consumer complaints. Achievements : Achieved all India highest marketshare for Almond Drops Hair Oil ( 58 % ) in light hair oil category. Successfully achieved transition to advance DD policy from a minimum 90 days credit. Achieved 100 % target in the first year of transition to advance DD policy. Successfully resolved all outstanding issues. Launched successfully Amla Shikakai hair oil and achieved 3% market share in its first year of operation against an all India market share of 2%. Improved non diwali sales contribution to 50% from 30% and still improving. Promoted and transferred to Mumbai to handle entire WEST (Mumbai,Maharashtra and Goa).



MOREPEN LABORATORIES LTD

• AREA SALES MANAGER

  • Sep 2001 - Jun 2003

  BASED AT NAGPUR COVERING VIDARBHA & MARATHWADA. Achievements : Established distribution network in Marathwada area of Maharashtra state . Temporarily shifted tp Pune to stabilise Pune city operations. Resolved successfully all outstanding market issues and established an efficient secondary based retail network. Subsequently given responsibility of Vidarbha area also since may 02 and resolved successfully all outstanding issues and established a new distribution network. BASED AT NAGPUR COVERING VIDARBHA & MARATHWADA. Achievements : Established distribution network in Marathwada area of Maharashtra state . Temporarily shifted tp Pune to stabilise Pune city operations. Resolved successfully all outstanding market issues and established an efficient secondary based retail network. Subsequently given responsibility of Vidarbha area also since may 02 and resolved successfully all outstanding issues and established a new distribution network.



ROCKYM OPTIMOR PVT. LTD

• MANAGER - SALES & MARKETING

  • Jan 2001 - Aug 2001

  BASED AT MUMBAI. Organisation Profile : Rockym Optimor are the distributors for Polaroid sunglasses (of USA) in India. Job Profile : To develop the POLAROID brand of sunglasses in India by devising various marketing strategies and making the brand increasingly available in targetted outlets and achieving targetted volume. Accountabilities: Obtain best selling position in the outlet through the SO. Track stock levels to ensure continuous availability & regular rotation. Solicit new oppurtunities & source company support against these. Plan deployment of marketing equipment (DEMO machines, dispensers, etc.) Collate & report competitor activities. Ensure direct & indirect distribution reporting & evaluating systems are in place. Achievements : Consistently achieved a business of 20 lacs per month against an average volume of 10 lacs per month. Appointment of disributors in New Delhi, Kolkata & Kanpur which gave an incremental business of 7 lacs per month. Brought down distributor credit from 90 days to 45 days and against post dated cheques. Reduced no. of consignment dealers from 15 dealers to 3 dealers in Mumbai. Reduced the number of sales representatives in Mumbai from 3 people to 2 people to increase cost efficiency which in turn has led to an increase in the volume as only targetted outlets are covered.



DABON INTERNATIONAL LTD

• AREA SALES MANAGER

  • Jun 2000 - Sep 2000

  BASED AT SOUTH MUMBAI. Organisation Profile : Dabon is a joint venture between Bongrain SA of France & Dabur India Ltd. formed to manufacture and market cheese products under brand name Lebon. Job Profile : To develop profitable new business and grow existing base. Achievements : Increased the average monthly business (in south mumbai) by 32% from the first month itself. Appointed distributor in the vacant Sion to Byculla territory in july 00. Consequently was transferred to western suburbs handling a business of 6 tonnes ( twice of south mumbai).



PEPSI COLA

• CUSTOMER EXECUTIVE

  • Mar 1997 - May 2000

  INDIA MARKETING CO. BASED AT MUMBAI & NASIK. Job Profile : Complete responsibility for volume development & customer service delivery. Coach & train route agents towards achieving executional exellence in market place. Achievements : Stabilised Nasik city operations by increasing the business by 55 % in 1998. Consequently was transferred to Mumbai city in sept 99. to look after Kandivili, Borivili & Dahisar handling a business of 3.5 crores. Executed successfully various merchandising & sales promotion schemes like pepsi superstar club, diwali dhamaka, pepsi bolo inam jeeto, bar promo, mirinda display contest etc.



Babol, Centre fresh & Alpenliebe (Perfetti India Ltd

• Business

  • Jan 1996 - Mar 1997

  Started own business of sales promotion activities & executed promotion activities for Started own business of sales promotion activities & executed promotion activities for



PROCTER & GAMBLE INDIA LTD

• SENIOR TERRITORY SALES OFFICER

  • Oct 1990 - Dec 1995

  Joined as territory sales representative based at Sholapur covering Sholapur, Latur, Osmanabad & Beed districts. As t.s.r. was responsible for sales & distribution of products like vicks vaporub, whisper sanitary napkins, ariel microsystem, old spice etc. Achievements : Developed distribution network by appointing distributors in towns like Parli, Ambejogai, Beed, Kallam,Ahmedpur, Gevrai etc.& by covering nearly 200 van towns by van operation. Launched & established successfully products like whisper, ariel, pantene, pampers diapers etc. by organising various display contests, lucky draws & dealer meets. Promoted as Senior Territory Sales Officer in jan.95 & transferred to mumbai in july 95 to handle south mumbai.