Experience

Rockworth Systems Furniture India Private Limited

• India
• Furniture
• 1 - 100 Employee

• Assistant Vice President

  • Apr 2015 - Present

  Working with Rockworth India for the last nine years with a major in office furniture and workplace had been an interesting journey to build the brand from scratch in India.. Have excelled with launching of new products across various industries. Built relationships with architects and designers along with building the team and work life centre in Rockworth . Key Responsibilities included: * Sales & Marketing:* Created Sales network all India* Marketing Strategy & Product Portfolio* Marketing Intelligence: * New Business Development & Continuous Improvement * Startup to Scale up * Business Strategy* Policies and Processes Show less

• Regional Head

  • Jan 2012 - Mar 2015

  Sales and Branding: Sales and Branding: To Strengthen ‘Rockworth brand through Architects and PMC Community (Govt and Pvt). Ensure successful launch and take up ‘Rockworth in North and East India region. Making of sales Channels. Product: To launch new products as per product calendar. New product Introduction in the market and manage product portfolio Share of Wallet: To sell more to existing customers. Ensure higher retention/recovery rate of existing customers. Customer Management – CRM: Strengthen relationships with existing customers. Team: Build a strong and integrated marketing team.Strategic Goals  Marketing Intelligence: To Develop methodology to assimilate, analyze and share market information in a timely and structured manner. Participate in Industry forums. Strategic Planning and business dashboard: Provide strategic inputs to the planning process based on competition,, market economic and demographic patterns.  Corporate Business Development and strategic initiatives: Identify the strategic growth opportunities. Show less



Godrej & Boyce Mfg. Co. Ltd.

• India
• Manufacturing
• 700 & Above Employee

• Asst General manager – Head Projects DELHI & N

  • Apr 2011 - Jan 2012

   Bagged the largest order of Ericsson making Godrej their Global partner for modular furniture MCD Order: Strategically taken the biggest order in the history of furniture industry for 56 crores. Created very good market in the Private sector.

• Sr. Manager - Head Projects Delhi & NCR

  • Apr 2007 - Aug 2011

   Profitably managing Delhi and NCR towards augmented business potential. Profitably leading and motivating a team for promoting office solutions to corporate. Relationship building with key accounts and PMCs by the way of presentations and liasoning with decision makers. Relationship with Architects and Consultants for repeated business and expansions. Focus on deep reach to customers via retail chain and advertisements in print and electronic media. Instrumental in spearheading the quarterly targets with growth of more than 30% per year. Bagged Award of Best Sr.Sales Manager (All India) from last Three consecutive years 2007-08, 2008-09, 2009-10, 2010-11 Won the Best All India Sales Personal in Competition Intelligence from last three years 2008-09 & 2009-10,2010-11 Heading team of 6 Dy. Manager and 18 Sales officers. Show less

• Sr. Manager - Head Projects Hyderabad

  • Sep 2005 - Mar 2007

   Headed Hyderabad Territory and increased Sales by 70% Involved in handling 32 dealers for increased market penetration. Effectively monitored credit control, Inventory Planning & Indent Forecasting. Developed retail network for seating, OPOS, Storage and Desking range of products. Distinction of Best Realization, Inventory Management, least working capital in the country. Coordinated efforts for organizing customers meets in major towns. Bagged Award of the Best Key Accounts Manager ( All India), 2005-06 Gave awards to dealer sales people to motivate them and planned schemes for key customers. Handled major clients like TCS, Infosys, Motorola, Info gain, AP Govt secretariat, BHEL etc.. Show less

• Deputy Manager (Sales - Deli & NCR Region

  • Apr 2003 - Sep 2005

   Continuing and strengthening the relationship with the target segment with an enhanced scale of operations. Responsible for the sales and service revenues for the NCR region. Working capital management and ensuring to be as per stock and outstanding norms. Understanding customer’s requirement, architectural drawings, and providing them a complete solution. Process Implementation and successful introduction of new modules in the sales Cycle like WBDS, Web Based Booking, Sales Plan analysis.  Responsible for New dealer Identification and development of Channel Network. Working in close association and develop relationship with Architects, Project Management Consultants and Builders to increase sales opportunity and create barrier for competition. Show less

• Assistant Manager (Sales - Delhi - OCP)

  • Mar 2002 - Mar 2003

   Key Account relationship Management including Project Closures and Rate contracts with key clients like IGL, BSES, BHEL, Tata Power , Convergys, Wipro , Spectramind, C-Dot etc. Ensuring proper Design solutions and Project Implementation for large projects. Enhancing relationship with Architects, Project Manager, and Property Consultants like CBRE, JLL, and Cushman etc for ensuring Project presence. Promotional activities for the Product group including meets, Ad plan, Road shows etc. Achieved the Top achiever Award for the year.1992, 93, 94, 95, 96, 97, 98, 99, 2000, 01 ,02 ,03. Winner of Packman shield for PAC collected thus resulting in huge cost savings in foreign exchange. Show less

• Senior Sales Executive - (Office Equipment Division)

  • Feb 1997 - Mar 2002

   Developing infrastructure of WDs to ensure turnkey operations and achieve business volumes. Developing a working relationship with leading Architects, Project Manager, and Property Consultants for our product presence. Managing Institutional (Government and Multinational Companies) Sales through Channel partners. Providing support to channel partners to increase our brand visibility. Achieved remarkable sales and received the excellence awards from the Company. Managed projects from inception to installation including Product flow, final hand over for Projects like DDA & TOI. Show less

• Sales Executive (Office Equipment Division)

  • Dec 1993 - Dec 1997

   To work as per the mission and direction of the company to generate maximum growth in the region. Preparation, Submission, follow-up and implementation of bid including negotiation and contract finalization Developing key relationship with the customers (Architects, Property Consultants and Project Managers) and Channel partners as to handle the internal procedure and process with customers. Good business relation resulted in growth of sales volume and received the excellence awards from the Company. Show less

• Showroom Incharge

  • Jan 1991 - Dec 1993

   Ensuring proper display for all OE products. Making Okhla showroom a place of visit in purchase deptt itineraries. Creating the showroom ambience to increase business volumes. Won All India Award for the highest Growth