Experience

XEOM Consumer Pvt. Ltd.

• Manufacturing
• 1 - 100 Employee

• Co-Founder & CEO

  • Jan 2021 - Present

  Creating value using the 3 decades of rich experience to all stake holders starting from Consumer, Customer, Business Partner and Employee Creating value using the 3 decades of rich experience to all stake holders starting from Consumer, Customer, Business Partner and Employee



Walmart

• United States
• Retail
• 700 & Above Employee

• Chief Officer Kirana Development Program

  • Sep 2019 - Jan 2021

  Leading the Kirana Development Program format for serving the Kirana in India via an Eco System served by various partners to enable Kirana to succeed and continue contributing to the retail consumption in India

• Business Leader - Kirana Development Program

  • Nov 2018 - Aug 2019

  Leading a new Format Development for Walmart, this is about creating a B2B Eco- system to serve and help the large number of Kirana stores in India. Responsibility of creating value to every stake holder in this chain and finally benefiting to the prosperity of the Kirana owner in India.Launched the format in one city and soon will populate it across the country.

• Chief Sales & Operations Officer

  • Jan 2018 - Oct 2018

  Responsible for the Pan India Cash n Carry Business:- P&L, Sales, Operations, Membership, Segments, Central Operations, Fresh Execution and Asset Protection. Driving the Strategy to execution thru a team of leaders and Influencing Change Management for an aggressive growth in India.

• Senior Vice President Sales Operations

  • Apr 2016 - Dec 2017

  Heading all the Stores Operations ,all the Sales verticals, Business Solutions, Fresh Execution for Walmart India Cash n Carry Business, Responsible for the P&L goals for all the stores in India thru a team of 4 Vice Presidents, 3 General Managers and 3500 plus associates in stores.- Top Line Growth Responsibility- Controlling costs and delivering high productivity- Bottom Line Responsibility- Customer experience and creating stickiness- Growing Market Share thru growing customers and increasing share of wallet- Building in home talent for future growth- Growing all segments of customers- Providing customised business solutions to help member loyalty- Managing new store opening and any re layout Show less

• Vice President Operations & Sales

  • Jun 2015 - Mar 2016

  Heading all the Stores Operations and all the Sales verticals for Walmart India Cash n Carry Business, Responsible for the P&L goals for all the stores in India thru a team of 7 General Managers and 3500 plus associates in stores and market.- Top Line Growth Responsibility- Controlling costs and delivering high productivity- Bottom Line Responsibility- Customer experience and creating stickiness- Growing Market Share thru growing customers and increasing share of wallet- Building in home talent for future growth- Growing all segments of customers Show less

• Vice President Merchandising

  • Jan 2012 - May 2015

  In this role I used to head the merchandising & buying vertical for FMCG for PAN India in the Cash N Carry Business.As a FMCG vertical head am responsible for the growth and profitability strategy for the division at Pan India. In this role I lead a team of 3 General Managers, 2 Deputy General Managers and their team of 29 functional managers, the role involves to achieve the following objectives thru the team:• Strategizing a growth objective basis the target market share gain for the Cash N Carry business from the overall distribution opportunity available at all the store locations Pan India.• Maximizing revenue, margin opportunity for all stores Pan India.• Collaborating the growth plans thru Joint Business Planning with top Suppliers and driving common agenda across locations.• Strategizing and getting to the planned margin deliverables from Suppliers using our scale of growth.• Managing the Category Assortment and relationship with suppliers to address the needs of our customer.• Maximizing Productivity thru Inventory to deliver the best turns possible for the category.• Developing small supplier partners and grow together• Developing a private label strategy for the vertical to deliver long term profitability and market share gain strategy. Show less

• General Manager

  • Dec 2010 - Jan 2012

  As a General Manager was managing the FMCG Merchandising for the cash n carry business, was responsible for the top line, margins, assortment for the category, these objectives are achieved thru:• Driving the growth objective & profitability objective for the category thru a set of Buying managers• Negotiating Trading terms with suppliers to deliver the margin goals• Periodical assortment review to maximize growth• Pricing decision to satisfy member needs • Reviewing performance with various suppliers on regular intervalsKey Achievements (Bharti Wal-Mart)• Won the Best Merchandising Division for outstanding contribution and performance in the year 2011 Show less



Spencers Retail Limited

• India
• Retail

• General Manager

  • Dec 2008 - Dec 2010

  Managing operations of Spencers Retail operations for the complete North India.Business Planning, Manpower Planning, Managing Profit & costs store wise & for total region, Managing execution at floor, Delivering shopper experience, Managing supply chain, Managing commercial control, Managing Security, Managing legal & compliance with Govt. policies, Micro Marketing for the region. Manage expansion plans & Delivering through a set of 31 multi functional managers & a team of 600 members.Managing vendor relationship. Setting up new stores, execute the launch and develop equity for the brand in the city.Property identification & closure of agreements.Achievements:Turned around North India business to a profitable position.Consolidated the business for Spencers at West India. Show less

• Business Manager

  • Jan 2007 - Nov 2008

  Managing operations of Spencers Retail operations for Coastal Andhra Pradesh with 65000 square feet of trading area.Business Planning, Manpower Planning, Managing Profit & costs store wise & for total region, Managing execution at floor, Delivering shopper experience, Managing supply chain, Managing commercial control, Managing Security, Managing legal & compliance with Govt. policies, Micro Marketing for the region. Manage expansion plans of 1.3 lakh square feet trading space by the end of financial year in the region.Delivering through a set of 20 multi functional managers & a team of 660 members.Managing vendor relationship. Setting up new stores, execute the launch and develop equity for the brand in the city.Property identification & closure of agreements.Achievements:Delivered Store profit from the very first month of the new hyper market at Vijayawada. Increased efficiency and productivity levels of existing store and made the cluster to deliver profits.Developed a team of 40 managers from 6 managers a year ago.Set up 15 new stores comprising of both hyper & smaller formats.Set up 2 new Distribution Centers to meet the Supply chain needs of the region.Seeded the expansion of Spencer's stores in coastal Andhra Pradesh to a profitable region Show less



Hindustan Unilever Limited

• Account Manager

  • Apr 2006 - Dec 2006

  Managing the HUL Business with National Responsibility for Retail Accounts: Foodworld, Spencer, Subhiksha and Health & Glow Coordinating with HUL Operations Managers & Officers to ensure smooth execution & maintain partnership relationship with customer operations team across all geographies where the customer operates. Grow HUL Corporate Shares in the specified accounts.Negotiation of Terms of Trade with the principle of Value Given vs Value Received Negotiation of Quarterly Activation plans to deliver win-win results for both company and accounts.Partnering & working together with the specified accounts to deliver better category growths.Achievements:Successfully negotiated & closed the trading terms for Spencer, Food world and Subhiksha.Played a vital role in closing the trading terms with Hyper City, Trinethra & Metro.Signed up Category captaincy for H.L.L. in important and competitive categories with Spencer, Foodworld and Subhiksha Signed up a strategic deal for Top end Skin range with Health & Glow Show less

• Area Sales Manager

  • Nov 2002 - Mar 2006

  Actively involved in Market Share Growth for H.L.L. & Sales Growth for RetailersIndependently handling Account Management of Spencer Hyper, Foodworld Super Markets and Trinethra Super RetailA key person for negotiation of Terms of Trade & Monthly Promotion Activities with CustomersManage execution at store level thru a team of 8 officers, 80 third party execution staff.

• Sales Officer

  • Feb 1998 - Oct 2002

  Played a vital role in negotiating Trading terms & Connecting Trinethra Super Retail chain into Modern Trade serviceWorked on category management initiatives & suggested assortment and planograms for Giant, Food world and Trinethra to deliver better category growths for the customer.Instrumental in setting up new distribution model to service stand alone super markets Got promoted to next work level within 13 months in the new job Achieved overall growth of 35% over the previous year for HUL by setting up a new Key Accounts Business Service Model for 19 stand alone super markets at Hyderabad cityDesigned a Field Force Manual, which clearly defines the working processes for them in a Modern Trade environment that requires a different set of competencies.Initiated Key Accounts Service Channel for 15 stand alone super markets at Vizag city in 2004.; Ensuring meeting of sales growth & distribution objectives for the Zone thru a team of 10 TSI's, 77 Distributors & 120 RS Salesmen.Independently managed Distribution Infrastructure to deliver the Growth ObjectiveSupervised C&FA operation to ensure adherence to customer service objectives Exercised effective commercial control over Promotional Budgets to deliver the best results.Achievements:Recognized as a Sustained High Performer for 3 successive years for delivering the zonal objectives.Successfully initiated `Project Gain` to deliver a gain of 4 market share points for Wheel Powder in the upcountry districts of Telangana at Andhra PradeshFour persons of the team got promotedCommended for doubling Sales throughput for the Rayalseema Districts of Andhra Pradesh Planned and formulated training for 120 Distributor Salesmen and conducted coaching for the Territory Sales In chargePioneered massive reach expansion for Annapurna Salt in the rural markets Show less

• Territory Sales In charge

  • Sep 1991 - Jan 1998

  Monitored and organized the frontline selling to deliver the Territory growth objectivesIndependently managed redistribution stockist team of 15 Distributors and 30 Salesmen Directly responsible for administration of Promotional budgets A key person for driving the concept of more lines selling per bill among the team of Salesmen Achievements:Successfully increased the range availability of HUL products by doubling TLSD efficiency of all RS Salesmen in the cityRecognized as a Sustained High Performer for consistent delivery of objectives for consecutive three yearsCommended by the management for the fastest growing territory in the Area during 1995 Show less



Avery India Limited

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales Representative

  • Jun 1991 - Aug 1991

  Actively involved in direct Sales of Weighing Machines to institutions & individual customers A key person for generating prospective customers for future Directly handled renewal of Annual Maintenance Contracts Achievements: Successfully achieved the 100 points target for 2 months consistently Actively involved in direct Sales of Weighing Machines to institutions & individual customers A key person for generating prospective customers for future Directly handled renewal of Annual Maintenance Contracts Achievements: Successfully achieved the 100 points target for 2 months consistently