Saniya Zafar
Marketing Manager at DoubleTree by Hilton - Dubai Jumeirah Beach- Claim this Profile
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English Full professional proficiency
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Urdu Native or bilingual proficiency
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Arabic Elementary proficiency
Topline Score
Bio
Simon R.
Saniya is an exceptional designer, who from conception through to delivery is focused and understands the desired outcomes. Having worked along side Saniya at Jumeirah at Etihad Towers, she provided unique and creative content and collateral to ensure that our F&B products and promotions where highly visable in a saturated market place.
Charlotte Prévot
It was an immense pleasure to work alongside Saniya. She is a creative, bubbly and passionate professional, with sharp technical skills and exceptional marketing skills. I have been consistently impressed by all the projects she has successfully led working under very tight deadlines, such as the whole conceptualization of a unique restaurant theme. Saniya is definitely an artist, but she was also brilliant in her dedication to the organization and making sure every project of hers and requests submitted to her are sublimated.
Simon R.
Saniya is an exceptional designer, who from conception through to delivery is focused and understands the desired outcomes. Having worked along side Saniya at Jumeirah at Etihad Towers, she provided unique and creative content and collateral to ensure that our F&B products and promotions where highly visable in a saturated market place.
Charlotte Prévot
It was an immense pleasure to work alongside Saniya. She is a creative, bubbly and passionate professional, with sharp technical skills and exceptional marketing skills. I have been consistently impressed by all the projects she has successfully led working under very tight deadlines, such as the whole conceptualization of a unique restaurant theme. Saniya is definitely an artist, but she was also brilliant in her dedication to the organization and making sure every project of hers and requests submitted to her are sublimated.
Simon R.
Saniya is an exceptional designer, who from conception through to delivery is focused and understands the desired outcomes. Having worked along side Saniya at Jumeirah at Etihad Towers, she provided unique and creative content and collateral to ensure that our F&B products and promotions where highly visable in a saturated market place.
Charlotte Prévot
It was an immense pleasure to work alongside Saniya. She is a creative, bubbly and passionate professional, with sharp technical skills and exceptional marketing skills. I have been consistently impressed by all the projects she has successfully led working under very tight deadlines, such as the whole conceptualization of a unique restaurant theme. Saniya is definitely an artist, but she was also brilliant in her dedication to the organization and making sure every project of hers and requests submitted to her are sublimated.
Simon R.
Saniya is an exceptional designer, who from conception through to delivery is focused and understands the desired outcomes. Having worked along side Saniya at Jumeirah at Etihad Towers, she provided unique and creative content and collateral to ensure that our F&B products and promotions where highly visable in a saturated market place.
Charlotte Prévot
It was an immense pleasure to work alongside Saniya. She is a creative, bubbly and passionate professional, with sharp technical skills and exceptional marketing skills. I have been consistently impressed by all the projects she has successfully led working under very tight deadlines, such as the whole conceptualization of a unique restaurant theme. Saniya is definitely an artist, but she was also brilliant in her dedication to the organization and making sure every project of hers and requests submitted to her are sublimated.
Credentials
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Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
CourseraSep, 2019- Oct, 2024 -
HTML 4.01 Certification, New Horizons Training Centre, Abu Dhabi
New Horizons Computer Learning CentersJan, 2014- Oct, 2024
Experience
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DoubleTree by Hilton - Dubai Jumeirah Beach
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United Arab Emirates
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Hospitality
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1 - 100 Employee
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Marketing Manager
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Sep 2022 - Present
Marketing & comms at DoubleTree by Hilton Dubai Jumeirah Beach Marketing & comms at DoubleTree by Hilton Dubai Jumeirah Beach
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The Coffee Banter Podcast
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United Arab Emirates
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Media Production
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Founder & Host
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Jul 2020 - Present
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Marketing and Social Media Consultant
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Jan 2020 - Sep 2022
Helping clients in multiple industries build their brands and elevate their digital presence. Helping clients in multiple industries build their brands and elevate their digital presence.
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Serena Hotels
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Kenya
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Hospitality
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700 & Above Employee
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Digital Marketing Manager
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Apr 2017 - Dec 2019
‣Developed a Digital Marketing unit for the head office, managing digital marketing initiatives for 11 hotels in Asia & Southeast Asia.‣Built and maintained brand social media presence, increased Facebook following by 75% and Instagram by 80%. Facebook followers surpassed 300k.‣Launched the new responsive website lifting unique visitors by a 42.3%. Average session duration also increased by 40.8% on desktop and mobile.‣Launched the Serena Experiences blog, Email newsletters and Text message advertising.‣Spearheaded data-driven outreach campaigns to scale up the number of media features, resulting in over 350 local and international media channels.‣Handled the Corporate & CSR events with PR, Media outreach and managed influencer strategy. Show less
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Maketing & Communications Manager
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Sep 2016 - Apr 2017
‣Extensive campaigns for the the brand, gaining international media recognition, including BBC & CNN.‣Developed the Digital Communications and Social Media strategies for the hotel group.‣Managed the in-house creative team to develop artworks for promotional collateral, videos and documentaries.‣Strategised social media content and helped the global team with content approvals. ‣Managed 96% response rate of all Facebook pages of the brand in 2018.‣Initiated the instagram account of the brand, and managed to gather 3000 likes from organic audience in the 1st month. Show less
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Graphic Design Manager
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Dec 2012 - Jan 2016
‣Manged to secure above 98% for Jumeirah annual brand audit for three consecutive years. ‣Successfully created visual concepts and actively monitored, guided and supported brand standards implementations, alignment and compliance within individual businesses. ‣Conceptualised and developed all multilingual marketing collaterals, digital and printed campaigns. ‣Worked closely with the Marketing Director to develop annual Marketing plans to achieve the organisational goals and monitored the implementation of marketing strategies. Overlooked the timely maintenance and updating of website content for the hotel and monitored/external websites. ‣Online and offline marketing initiatives with key stakeholders that achieve set goals and objectives, and that measurably increase revenue and loyalty. Show less
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Graphic Designer
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May 2011 - Nov 2012
‣ Created visual concepts for regionally led campaigns ‣ Created visual identity, in-room collaterals and campaigns for pre-opening of Tajikistan Serena Hotel ‣ Assisted hotels with branding guides for collateral creation ‣ Introduced brand audits at the regional level for all hotels, to ensure visual brand compliance ‣ Created visual concepts for regionally led campaigns ‣ Created visual identity, in-room collaterals and campaigns for pre-opening of Tajikistan Serena Hotel ‣ Assisted hotels with branding guides for collateral creation ‣ Introduced brand audits at the regional level for all hotels, to ensure visual brand compliance
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Senior Graphic Designer
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Oct 2008 - Feb 2011
‣ Led a team of Graphic designers, motion artists and illustrators. ‣ Creative direction, web design strategy, UX design, copywriting, scriptwriting, art-direction for integrated print and digital campaigns of the advertising agency. ‣ Promoted within the first year after meeting department goals each quarter. ‣ Led a team of Graphic designers, motion artists and illustrators. ‣ Creative direction, web design strategy, UX design, copywriting, scriptwriting, art-direction for integrated print and digital campaigns of the advertising agency. ‣ Promoted within the first year after meeting department goals each quarter.
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Education
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2004 - 2008
Fatima Jinnah University
Bachelors in Computer Arts, Graphic Design
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