Sanita Devi Banghard
Digital Marketing Specialist - Client Portfolio Manager at Roiback- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Spanish Full professional proficiency
Topline Score
Bio
Credentials
-
Digital Marketing Metrics
CIM | The Chartered Institute of MarketingSep, 2021- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleFeb, 2021- Nov, 2024 -
Introduction to Data Studio
GoogleOct, 2020- Nov, 2024 -
Advanced Google Analytics
GoogleSep, 2020- Nov, 2024 -
Google Analytics for Power Users
GoogleSep, 2020- Nov, 2024 -
Google Ads Search certification
GoogleAug, 2022- Nov, 2024 -
Google Analytics for Beginners
GoogleJan, 2018- Nov, 2024
Experience
-
Roiback
-
Spain
-
Technology, Information and Internet
-
100 - 200 Employee
-
Digital Marketing Specialist - Client Portfolio Manager
-
May 2021 - Present
- Responsible for supervising digital marketing plans and strategies for my portfolio of clients ranging from large chains to individual boutique hotels located in EMEA, South America and the Caribbean.- Continuously working together with Account Managers and Marketers to produce marketing plans, analyse campaign metrics and monitor sales against objectives.- Working on a segmentation strategy to help understand the needs of our clients, identify each client's growth potential and develop marketing strategies, communications, campaigns, offers, etc. for each.- Work on unifying processes and methodologies of; reporting, presentations plans, marketing budgets, and client meetings in addition to the day-day tasks of portfolio account management from a digital marketing perspective. - Managing a team of 4 Paid Marketing specialists. Show less
-
-
Digital Marketing Specialist
-
Jun 2017 - Sep 2021
- Working with top clients defining their annual digital marketing plans in line with their sales objectives.- Working in partnership with the paid marketing team, metasearch team and SEO specialists to ensure campaigns are performing well and in line with the objective defined with our top clients.- Responsible for defining client marketing budgets and presenting the results to our clients on a weekly and monthly basis.- Continuous internal reporting and analysis to ensure our top clients are receiving excellent services and that we are attaining our yearly objectives. Show less
-
-
-
Logitravel
-
Spain
-
Leisure, Travel & Tourism
-
100 - 200 Employee
-
Digital Marketing & Product Manager
-
Sep 2016 - Jun 2017
- Marketing/Product Manager for www.logitravel.co.uk, with the objective to increase Holiday, Hotel and Flight sales.- Define commercial campaigns and digital media plans across multiple channels – SEM, Display advertising, Social media networks, E-mail marketing and SEO.- Manage website layout, product portfolio, as well as create marketing campaigns for British holidaymakers.- Coordinate with Technical, Legal and Customer service teams ensuring a holistic approach to Marketing.
-
-
Marketing Projects Manager
-
Feb 2014 - Sep 2016
- Identify and Implement Digital Marketing medias for internal Marketing/Sales teams. Medias include; Adwords, Bing, Facebook, Twitter, Google Display Network, DoubleClick, Criteo, Rockfuel as well as E-mail Marketing and Affiliate networks
-
-
UK Product Manager
-
Nov 2012 - Jan 2014
- Launched www.logitravel.co.uk- Adaptation of the website for British consumers taking into consideration local travel trends and benchmarking against local competitors.Assisting with the recruitment of Call centre agents for the UK market and worked closely with the team on a daily basis to solve problems arising from booking made via UK website.
-
-
-
Nestlé
-
Switzerland
-
Food and Beverage Services
-
700 & Above Employee
-
Marketing & Sales (Graduate Program)
-
Jan 2011 - Sep 2012
- Market research to detect consumer behaviour and trends by channel (store size) in Spain. - Prepare and present to supermarkets across Spain highlighting consumer trends and insight to improve store assortment and aisle layout. - Market research to detect consumer behaviour and trends by channel (store size) in Spain. - Prepare and present to supermarkets across Spain highlighting consumer trends and insight to improve store assortment and aisle layout.
-
-
-
Local Billing
-
Financial Services
-
1 - 100 Employee
-
Marketing Coordinator
-
May 2008 - May 2010
Dedicated to the Marketing team, organizing tradeshows and high level corporate events as well as independent research projects into online consumer behavior. Dedicated to the Marketing team, organizing tradeshows and high level corporate events as well as independent research projects into online consumer behavior.
-
-
-
Nissan Motor Corporation
-
Japan
-
Motor Vehicle Manufacturing
-
700 & Above Employee
-
Human Resources Administrator
-
Sep 2007 - Apr 2008
Administered all parts of the recruitment process for both internal and external applicants, advertising positions, corresponding with candidates, liaising with department heads and arranging interviews. Administered all parts of the recruitment process for both internal and external applicants, advertising positions, corresponding with candidates, liaising with department heads and arranging interviews.
-
-
-
clickair
-
Airlines and Aviation
-
1 - 100 Employee
-
Slot Coordinator
-
Oct 2006 - May 2007
Management of airline slots (permission to land and take off from an airport), including negotiation of times to improve aircraft efficiency as well as requesting new slots in accordance with the expansion of the airline. Management of airline slots (permission to land and take off from an airport), including negotiation of times to improve aircraft efficiency as well as requesting new slots in accordance with the expansion of the airline.
-
-
Education
-
2016 -
ESERP Business School
Masters in Marketing and Business Management, Marketing -
2012 - 2012
Manchester Metropolitan University Business School (Accreditated by CIM)
Digital Marketing Essentials Award, Digital Marketing -
2002 - 2006
Sheffield Hallam University
BA, International Business with Spanish
Community
