Sanita Buķe

Marketing and Communications Manager at Merks, SIA
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Contact Information
Location
Riga, Latvia, LV
Languages
  • English Full professional proficiency
  • German Limited working proficiency
  • Spanish Elementary proficiency
  • Latvian Native or bilingual proficiency

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Experience

    • Latvia
    • Construction
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Feb 2021 - Present
    • Sweden
    • Government Administration
    • 700 & Above Employee
    • Co-Founder
      • Feb 2016 - Present

      New product development Launched successful Kickstarter and Indiegogo campaign Product development (from idea to sales) Brand building, brand strategy development Social Media administration Website Development, Copywriter Distribution Expansion to Japan, USA, Australia etc. Team Lead Publilcations: Mashable.com, Wired, Men`s Gear, Bouncy, Gadget Flow etc. New product development Launched successful Kickstarter and Indiegogo campaign Product development (from idea to sales) Brand building, brand strategy development Social Media administration Website Development, Copywriter Distribution Expansion to Japan, USA, Australia etc. Team Lead Publilcations: Mashable.com, Wired, Men`s Gear, Bouncy, Gadget Flow etc.

    • Luxembourg
    • Wine & Spirits
    • 1 - 100 Employee
    • Jägermeister Brand Manager
      • Jan 2017 - Nov 2020

      Multi-brand and category management including premium tequila, gin, liqueurs, syrups, soft drinks, brandy, sparkling wine, apéritif etc. New product launches nationwide Marketing plan development and strategy implementation Marketing budget control Social Media communication plan development On Trade and Off Trade activation plan creation Perform regular market and sales research studies Brand activations in festivals Event organization New innovation creation and implementation Work with media, PR, event agencies Workshop and product presentations for trade partners and brand owners Relationship building with clients Show less

    • Belgium
    • Financial Services
    • 1 - 100 Employee
    • Internal Communication Coordinator
      • Nov 2015 - Jan 2017

      Development, implementation and promotion of Group Intranet Detailed planning, management and coordination of Internal Communication activities worldwide Internal Communication activity management, development and execution Creation of design and video materials Management of Country and Department Ambassadors Latest News creation from all across the Group (more than 400 articles were created) Development, implementation and promotion of Group Intranet Detailed planning, management and coordination of Internal Communication activities worldwide Internal Communication activity management, development and execution Creation of design and video materials Management of Country and Department Ambassadors Latest News creation from all across the Group (more than 400 articles were created)

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Marketing Assistant
      • Jun 2015 - Nov 2015

      Participation in nationwide projects and projects in the Baltic level Communication and negotiations with the 3rd parties Monthly report preperation and data analysis Work with promotion and communicaton materials Participation in internal and external employee and consumer engagement Participation in several LAMP activities Be in charge of several projects and marketing activities Participate in award ceremonies and create communication materials and reports afterwards Participation in nationwide projects and projects in the Baltic level Communication and negotiations with the 3rd parties Monthly report preperation and data analysis Work with promotion and communicaton materials Participation in internal and external employee and consumer engagement Participation in several LAMP activities Be in charge of several projects and marketing activities Participate in award ceremonies and create communication materials and reports afterwards

    • Strategic planning assistant
      • Apr 2014 - Dec 2014

      Advertising campaign creation and implementation Data analysis and market research Strategic planning and implementation of SSE Riga Alumni donation campaign “Let`s beat Stanford” Data analysis and article writing in Dienas bizness “Uzņēmumu Reputācijas tops 2014” and Kapitāls “Mīlētāko zīmolu tops 2014” Cooperation with largest companies in Latvia Advertising campaign creation and implementation Data analysis and market research Strategic planning and implementation of SSE Riga Alumni donation campaign “Let`s beat Stanford” Data analysis and article writing in Dienas bizness “Uzņēmumu Reputācijas tops 2014” and Kapitāls “Mīlētāko zīmolu tops 2014” Cooperation with largest companies in Latvia

    • Latvia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Public Relations Committee Chairperson
      • Jan 2013 - Jan 2014

      Supervised and managed internal and external communication channels as well as social networks Developed and implemented SSE Riga mobile application Established SSE Riga merchandise store Designed promotion materials Negotiations and experience exchange with the 3rd parties Supervised and managed internal and external communication channels as well as social networks Developed and implemented SSE Riga mobile application Established SSE Riga merchandise store Designed promotion materials Negotiations and experience exchange with the 3rd parties

    • Intern
      • Jun 2013 - Sep 2013

      Intern at Strategic Department. Market research Client meetings Data analysis Strategy planning and implementation for SSE Riga donation campaign "Let's beat Stanford!", which resulted in many advertising prizes as well as Euro Effie award. Create and organise Hardy Rock Festival: 1st SSE Riga fundraiser as a part of "Let's beat Stanford" campaign. Intern at Strategic Department. Market research Client meetings Data analysis Strategy planning and implementation for SSE Riga donation campaign "Let's beat Stanford!", which resulted in many advertising prizes as well as Euro Effie award. Create and organise Hardy Rock Festival: 1st SSE Riga fundraiser as a part of "Let's beat Stanford" campaign.

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • HR intern
      • Apr 2013 - Jun 2013

      - Created new databases or updated old ones - Communicated with potential employees or interns - Accenture Bootcamp communication: internal activities - database creation and administration external activities - communication with potential participants via phone and e-mails - Created new databases or updated old ones - Communicated with potential employees or interns - Accenture Bootcamp communication: internal activities - database creation and administration external activities - communication with potential participants via phone and e-mails

    • Event Organization
      • Sep 2012 - Dec 2012

      Promotion part: made presentations at schools in order to promote this event, wrote press releases Organize team building, ice-breaking activities. Create tasks for evening activities Promotion part: made presentations at schools in order to promote this event, wrote press releases Organize team building, ice-breaking activities. Create tasks for evening activities

    • India
    • Non-profit Organizations
    • 1 - 100 Employee
    • Volunteer
      • Sep 2011 - Sep 2012

      Volunteer work at Children clinical university hospital. Volunteer work at Children clinical university hospital.

Education

  • RISEBA University of Business, Arts and Technology
    Bachelor's degree, Business Psychology
    2019 - 2022
  • Stockholm School of Economics in Riga
    Bachelor's degree
    2012 - 2016
  • Rīgas Valsts 1.ģimnāzija
    2009 - 2012
  • Tukuma Raiņa ģimnāzija
    2000 - 2009

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