Experience

Elite Foods & Innovations Pvt Ltd.

• India
• Consumer Services
• 1 - 100 Employee

• Sales and Marketing Manager -Middle East

  • May 2022 - Present

  >Heading the Middle East Business of Elite Foods & Innovations Group, a food brand with a strong hold in multiple categories > Devising Strategies for Business Development with a Primary focus on Sales and Marketing >Heading the Middle East Business of Elite Foods & Innovations Group, a food brand with a strong hold in multiple categories > Devising Strategies for Business Development with a Primary focus on Sales and Marketing



Choithrams

• United Arab Emirates
• Retail
• 400 - 500 Employee

• Business Unit Sales Manager

  • Jan 2021 - Apr 2022

  Sales Management and Business Development of a Portfolio of Import range and Specialty Brands at Choithrams across Trade Channels  Devising Value Chain and Budgeting  P&L Management of the Business  Streamlining the profitability & effective Cost Optimization  Engage with Key Trade Accounts for Sales, Brand visibility and Promotions  Competitor Analysis and Product pricing Sales Management and Business Development of a Portfolio of Import range and Specialty Brands at Choithrams across Trade Channels  Devising Value Chain and Budgeting  P&L Management of the Business  Streamlining the profitability & effective Cost Optimization  Engage with Key Trade Accounts for Sales, Brand visibility and Promotions  Competitor Analysis and Product pricing



Baqer/Zainal Mohebi Enterprises

• Sales Manager

  • Jun 2020 - Nov 2020

  > Sales and Business Development Professional with 7+ years’ experience in FMCG Brand Management, Sales & Distribution > Handled a Brand Portfolio of Category Leaders in UAE: Trisa (Oral Care), Chubs (Baby Care), Emami (Men Fairness & OTC) & Lotus Herbals (Skin Care) > Experienced in Handling the Business in Retail, Pharmacy, Van Sales and Whole Sale Channels > MBA in Strategy & Marketing from one of the top 10 Colleges in India, IIM Kozhikode (Indian … Show more > Sales and Business Development Professional with 7+ years’ experience in FMCG Brand Management, Sales & Distribution > Handled a Brand Portfolio of Category Leaders in UAE: Trisa (Oral Care), Chubs (Baby Care), Emami (Men Fairness & OTC) & Lotus Herbals (Skin Care) > Experienced in Handling the Business in Retail, Pharmacy, Van Sales and Whole Sale Channels > MBA in Strategy & Marketing from one of the top 10 Colleges in India, IIM Kozhikode (Indian Institute Of Management, Kozhikode) > UAE FMCG Work experience of 7 Years (84 Months) in Sales & Distribution and Marketing > Major Skills: Business Development, Team Leadership, Channel Sales, P&L Management, Key Account Management, Highly Analytical, Cost Optimization, Trade Goal Setting & Trade Budget Planning Show less > Sales and Business Development Professional with 7+ years’ experience in FMCG Brand Management, Sales & Distribution > Handled a Brand Portfolio of Category Leaders in UAE: Trisa (Oral Care), Chubs (Baby Care), Emami (Men Fairness & OTC) & Lotus Herbals (Skin Care) > Experienced in Handling the Business in Retail, Pharmacy, Van Sales and Whole Sale Channels > MBA in Strategy & Marketing from one of the top 10 Colleges in India, IIM Kozhikode (Indian … Show more > Sales and Business Development Professional with 7+ years’ experience in FMCG Brand Management, Sales & Distribution > Handled a Brand Portfolio of Category Leaders in UAE: Trisa (Oral Care), Chubs (Baby Care), Emami (Men Fairness & OTC) & Lotus Herbals (Skin Care) > Experienced in Handling the Business in Retail, Pharmacy, Van Sales and Whole Sale Channels > MBA in Strategy & Marketing from one of the top 10 Colleges in India, IIM Kozhikode (Indian Institute Of Management, Kozhikode) > UAE FMCG Work experience of 7 Years (84 Months) in Sales & Distribution and Marketing > Major Skills: Business Development, Team Leadership, Channel Sales, P&L Management, Key Account Management, Highly Analytical, Cost Optimization, Trade Goal Setting & Trade Budget Planning Show less



NMC Trading LLC

• United Arab Emirates
• Consumer Goods
• 100 - 200 Employee

• Business Development Manager

  • Jun 2018 - Apr 2020

  > Handling a Brand Portfolio of Category Leaders in UAE: Trisa (Oral Care), Chubs (Baby Care), Emami (Men Fairness & OTC) & Lotus Herbals (Skin Care) > Driving the Business in Retail, Pharmacy, Van Sales and Whole Sale Channels > Manage the Brands’ Value & Volume Sales, Growth & Profitability across Sales Channels in UAE > Lead a Sales Team of 9 Supervisors, 18 Sales Executives and a Trade Marketing Executive > P&L Management of the Business Unit &… Show more > Handling a Brand Portfolio of Category Leaders in UAE: Trisa (Oral Care), Chubs (Baby Care), Emami (Men Fairness & OTC) & Lotus Herbals (Skin Care) > Driving the Business in Retail, Pharmacy, Van Sales and Whole Sale Channels > Manage the Brands’ Value & Volume Sales, Growth & Profitability across Sales Channels in UAE > Lead a Sales Team of 9 Supervisors, 18 Sales Executives and a Trade Marketing Executive > P&L Management of the Business Unit & Cost Optimization > Key Account Management: Across Channels

• Business Development Manager

  • Jun 2015 - May 2018

  Sales & Marketing professional, a management graduate from Indian Institute of Management Kozhikode (IIM-K), currently leading a team of 7 Area Managers, 9 Sales Supervisors, 40 Sales Representatives and 55 merchandisers; handling business for 71 Food and Non-Food brands in Retail, Pharmacy, Van sales and Whole sale channels in Northern Emirates Region with an annual turnover of AED 110 Million Roles and Responsibilities: • Sales and Distribution in the Northern Emirates :… Show more Sales & Marketing professional, a management graduate from Indian Institute of Management Kozhikode (IIM-K), currently leading a team of 7 Area Managers, 9 Sales Supervisors, 40 Sales Representatives and 55 merchandisers; handling business for 71 Food and Non-Food brands in Retail, Pharmacy, Van sales and Whole sale channels in Northern Emirates Region with an annual turnover of AED 110 Million Roles and Responsibilities: • Sales and Distribution in the Northern Emirates : Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah & Fujairah through retail, pharmacy, van sales and wholesale channels • Leading a team of 7 Area managers, 9 Sales Supervisors, 40 Sales reps, 55 merchandisers & handling business for 71 brands with an annual turnover of AED 110 million • Managing in-market spends & maintaining budgeted margins through strong controls and in- depth analysis • Planning & implementation of in-store branding activities and devising consumer & trade promotions • Finalizing and implementing the Key Account Agreements with the Retail groups namely Safeer, Nesto, Sharjah Cooperative Society, Manama, RAK Coop Society, RAK National Market, Ansar Group • Engaging with Key Retail customers like Spinneys, Carrefour, Lulu etc. for business development and working on joint business planning Key Contributions: > Reduced rental spends of the Business Unit by 27% in 2015, simultaneously delivering an annual growth of 19.2% > Successfully Implemented the back to back Health & Beauty promotions in Lulu, Carrefour & Nesto group in November 2015 with a total turnover of AED 900,000 in Northern Emirates Region > Streamlined the Accounts Receivable by incentivizing early payments and optimizing the stock pressure at the outlets > Introduced the weekly team Newsletter : ‘ The “In”Voice’ as a team building initiative

• Business Development Manager

  • Jul 2014 - May 2015

  As a Business Development Manager, led a team of 3 Area Managers, 17 Sales Representatives and 100+ merchandisers; handling business for 16 brands in Retail, Pharmacy, Van sales and Whole sale channels across UAE with an annual turnover of AED 30 million Responsibilities > Monitored & audited the performance of the sales team on a daily basis and ensured deliverables through well-defined goals and team alignment on common objectives > Managed modern trade and… Show more As a Business Development Manager, led a team of 3 Area Managers, 17 Sales Representatives and 100+ merchandisers; handling business for 16 brands in Retail, Pharmacy, Van sales and Whole sale channels across UAE with an annual turnover of AED 30 million Responsibilities > Monitored & audited the performance of the sales team on a daily basis and ensured deliverables through well-defined goals and team alignment on common objectives > Managed modern trade and traditional trade along with Pharmacy, Van Sales and Whole Sale Channels across UAE for the major brands viz. Americana, Anchor Oral Care, Dabur, Seacod, MAM, Vita, Dr. Batra’s, Futurelife, Droste, Forbes > Planned & implemented in-store branding activities and devised consumer & trade promotions > Engaged with Key Trade Accounts for brand visibility and promotions Key Contributions > Incorporated the e-commerce Channel for NMC brands by launching MAM, a baby care range of products in souq.com, one of the leading e-commerce players in GCC > Increased the distribution for Americana Canned range in Q1 2015, by 20% YOY wrt 2014 across 6 categories > Orchestrated the launch of Futurelife across specific Retail Chains, Nutrition Centres and Fitness Clubs and achieved AED 100,000 in the first month of launch

• Management Trainee

  • Jul 2013 - Jun 2014

   Trade Marketing (Nov-Dec’13) Monitoring trade spends budget and generating channel insights, planning and communicating the activity calendar to sales team and principals, designing & executing promotions, Business Review presentations, Trade Promotions  Supply Chain Executive (Sept-Oct’13) Planning and executing weekly stock indents to regional warehouses, Monthly forecasting and ordering for the 16 brands  Van Sales & Retail Sales… Show more  Trade Marketing (Nov-Dec’13) Monitoring trade spends budget and generating channel insights, planning and communicating the activity calendar to sales team and principals, designing & executing promotions, Business Review presentations, Trade Promotions  Supply Chain Executive (Sept-Oct’13) Planning and executing weekly stock indents to regional warehouses, Monthly forecasting and ordering for the 16 brands  Van Sales & Retail Sales (Jun-Aug’13) Distribution of the MSL SKUs and ensuring the range selling in C Class, understanding receivables



VKC Footwear

• Textile Manufacturing
• 1 - 100 Employee

• Summer Intern

  • May 2012 - Jun 2012

  FIVE YEAR BUSINESS EXPANSION PLAN  Conducted and Analysed a market survey to estimate the size of Indian Footwear Market  Formulated the Expansion strategy for VKC to achieve INR 350 Mn sales revenue in 5 years  Built the financial model and operations plan to achieve the revenue target  Worked on the Branding of a new product to be launched for the Economy Segment in the Footwear Market FIVE YEAR BUSINESS EXPANSION PLAN  Conducted and Analysed a market survey to estimate the size of Indian Footwear Market  Formulated the Expansion strategy for VKC to achieve INR 350 Mn sales revenue in 5 years  Built the financial model and operations plan to achieve the revenue target  Worked on the Branding of a new product to be launched for the Economy Segment in the Footwear Market