Experience

Redefine Solutions

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director

  • Jul 2018 - Present



Babson College

• Graduate Assistant, Centennial office

  • Jan 2019 - May 2019

  Joined the Babson College Centennial committee as a Graduate Assistant. For the love of the college and having headed 2 of the largest graduate events, Babson Entrepreneurship Forum, and the Babson India SUymposium through the 2 year of my MBA, I headed to ask for a position as a part of the Centennial committee responsible to help ideate, plan and execute events for the Babson College's Centennial celebrations. Joined the Babson College Centennial committee as a Graduate Assistant. For the love of the college and having headed 2 of the largest graduate events, Babson Entrepreneurship Forum, and the Babson India SUymposium through the 2 year of my MBA, I headed to ask for a position as a part of the Centennial committee responsible to help ideate, plan and execute events for the Babson College's Centennial celebrations.



Conduit Innovation

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Intern

  • Oct 2018 - Dec 2018



Exporta technologies

• Product Development Intern

  • Jul 2018 - Sep 2018



Pierre-Henry Socks

• United States
• Retail
• 1 - 100 Employee

• Business Development Specialist

  • Jun 2018 - Sep 2018



Lewis intitute, Babson College

• Program Development Manager

  • Sep 2017 - May 2018

  • Facilitate interaction and communication on Learning Management Systems designed to supportstudent participants with independent entrepreneurial engagement• Oversee and manage the communication strategy for a team of undergraduate digital mentorswho host digital office hours for high school students • Facilitate interaction and communication on Learning Management Systems designed to supportstudent participants with independent entrepreneurial engagement• Oversee and manage the communication strategy for a team of undergraduate digital mentorswho host digital office hours for high school students



Theemaddicts

• Founder

  • Jun 2015 - Aug 2017

  Conceptualized business model to deliver customized and unique personal event solutions. Conducted more than 50 events in a span of less than a year with a revenue of $25000Built, managed, and communicated with a network of vendors, hotels, restaurants locally and increased lead generations and conversions by cross-promotions Conceptualized business model to deliver customized and unique personal event solutions. Conducted more than 50 events in a span of less than a year with a revenue of $25000Built, managed, and communicated with a network of vendors, hotels, restaurants locally and increased lead generations and conversions by cross-promotions



Kaushalam Digital Private Limited

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Director

  • Apr 2013 - May 2017

  • Managed strategic site redesign to improve the User Experience/User Interface and brand messaging, engaging new users, and improved conversions, devised an effective Content strategy for 3 major clients and parent company• built and managed a marketing and sales team of 22 and a design team of 7 by delegating work to devise marketing plans and go-to market strategies for major clients.• Managed complete project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 35%, reduced bounce rate by 42%, and improved user engagement• Grew branded and non-branded organic traffic by 80% through site optimization using HTML and CSS. Managed SEO strategy and campaigns to grow user base and improve brand awareness for 15 clients



ToDyeFor by Sanina

• Business Owner

  • May 2016 - Mar 2017

  Handmade and hand-dyed fashion and lifestyle products customized by local underprivileged artisans• Operated autonomously in all facets of business, i.e. strategic planning, operations, merchandising, and marketing for an online community. Built the supply chain to reduce production to delivery time to less than 7 days• Managed - Design, Customer relations, Brand positioning, Financial management, and Operations. Positioned as a socially responsible, handmade brand and targeted customers by setting pricing taking into account the uniqueness, value, and seasonal demand of the products• Conceptualized and established a successful social media strategy by engaging customers and incentivizing target prospects by running contests while leveraging influencers, growing followers to 1.5K. Used software such as HootSuite and SEMRush to study patterns and automate digital content delivery. Designed marketing materials using Canva, Adobe Illustrator, and Photoshop



Smile Foundation

• India
• Non-profit Organizations
• 300 - 400 Employee

• Volunteer

  • Jun 2011 - Dec 2014

  • Worked as a volunteer on the post of Out Reach Worker under the Smile On Wheels (SOW) project in the outskirts of Jaipur, Rajasthan educating and training underprivileged children. Taught them material regarding the Mathematucs, Science and Engilsh. • Worked as a volunteer on the post of Out Reach Worker under the Smile On Wheels (SOW) project in the outskirts of Jaipur, Rajasthan educating and training underprivileged children. Taught them material regarding the Mathematucs, Science and Engilsh.