Experience

The Idea Consultancy

• Cambodia
• Design Services
• 1 - 100 Employee

• Principal Consultant

  • Apr 2019 - Present

  Leading Advocacy and Communication projects (external and internal) and the Multimedia Department responsible for messaging, campaign creation and execution, visual design, photography, and videography. 1. AusCam Freedom Project - Rebranding - Strategy and Visual Design How to design a brand that reflects the potential of the girls at risk of being trafficked and the program mitigating those risks to help them live to their potential. https://theideaconsultants.com/auscam 2… Show more Leading Advocacy and Communication projects (external and internal) and the Multimedia Department responsible for messaging, campaign creation and execution, visual design, photography, and videography. 1. AusCam Freedom Project - Rebranding - Strategy and Visual Design How to design a brand that reflects the potential of the girls at risk of being trafficked and the program mitigating those risks to help them live to their potential. https://theideaconsultants.com/auscam 2. Stronger With Digital - Platform & Brand Design, Advocacy, and Campaigning A multi-sector advocacy campaign to encourage more digital commerce between MSMEs and consumers to minimize the effects of COVID-19 and strengthen Cambodian MSMEs https://theideaconsultants.com/undp-stronger-with-digital 3. Stronger With Digital 2.0: PEP Talks - People, Economy, Progress - Program & Brand Design and Communication Cambodia’s first holistic workforce forum covering the workforce in the light of People. Economy. Progress. 4. Smateria - Brand Design & Building, Communications Strategy, Planning, and Execution How an up-cycled bags & accessories brand communicated with contemporary everyday eco-lovers. https://theideaconsultants.com/smaretria 5. Ongoing Project - UNIDO Food Safety Leading and designing strategic and action-based projects to reduce single-use plastic 1. Co-designed product and brand experience and led Just Good Refills which is soon going to launch Cambodia’s first Refillery cart to reduce Single-use Plastic that we buy in different forms from the supermarkets. 2. Research and insight mining for the Coalition for Plastic Reduction by UNDP - Wet Markets, Formal F&B Sector, and consumers. UNDP Coalition for Plastic Reduction https://www.youtube.com/watch?v=f0yA3lAgyFs UN Environment Programme Asia Pacific: https://youtu.be/sFx6M38dsWQ 3. Strategy and consultancy, and drafting of a policy on plastic waste reduction for Smart Axiata to reduce the impact of plastic waste in Cambodia Show less Leading Advocacy and Communication projects (external and internal) and the Multimedia Department responsible for messaging, campaign creation and execution, visual design, photography, and videography. 1. AusCam Freedom Project - Rebranding - Strategy and Visual Design How to design a brand that reflects the potential of the girls at risk of being trafficked and the program mitigating those risks to help them live to their potential. https://theideaconsultants.com/auscam 2… Show more Leading Advocacy and Communication projects (external and internal) and the Multimedia Department responsible for messaging, campaign creation and execution, visual design, photography, and videography. 1. AusCam Freedom Project - Rebranding - Strategy and Visual Design How to design a brand that reflects the potential of the girls at risk of being trafficked and the program mitigating those risks to help them live to their potential. https://theideaconsultants.com/auscam 2. Stronger With Digital - Platform & Brand Design, Advocacy, and Campaigning A multi-sector advocacy campaign to encourage more digital commerce between MSMEs and consumers to minimize the effects of COVID-19 and strengthen Cambodian MSMEs https://theideaconsultants.com/undp-stronger-with-digital 3. Stronger With Digital 2.0: PEP Talks - People, Economy, Progress - Program & Brand Design and Communication Cambodia’s first holistic workforce forum covering the workforce in the light of People. Economy. Progress. 4. Smateria - Brand Design & Building, Communications Strategy, Planning, and Execution How an up-cycled bags & accessories brand communicated with contemporary everyday eco-lovers. https://theideaconsultants.com/smaretria 5. Ongoing Project - UNIDO Food Safety Leading and designing strategic and action-based projects to reduce single-use plastic 1. Co-designed product and brand experience and led Just Good Refills which is soon going to launch Cambodia’s first Refillery cart to reduce Single-use Plastic that we buy in different forms from the supermarkets. 2. Research and insight mining for the Coalition for Plastic Reduction by UNDP - Wet Markets, Formal F&B Sector, and consumers. UNDP Coalition for Plastic Reduction https://www.youtube.com/watch?v=f0yA3lAgyFs UN Environment Programme Asia Pacific: https://youtu.be/sFx6M38dsWQ 3. Strategy and consultancy, and drafting of a policy on plastic waste reduction for Smart Axiata to reduce the impact of plastic waste in Cambodia Show less



Sabay Digital Plus

• Phnom Penh

• Strategy and Account Director

  • Mar 2017 - Mar 2019

  Key Projects: The Road Home: An annual three-month journey across 25 provinces to re-discover, and discover Cambodia. I revamped Season 2 to turn it into an engaging video series, supplemented with photo essays. This series is in its fourth season. Uber Cambodia launch Strategy, Storytelling, Scripting, and Casting. https://tinyurl.com/bdddhpb4 Key Projects: The Road Home: An annual three-month journey across 25 provinces to re-discover, and discover Cambodia. I revamped Season 2 to turn it into an engaging video series, supplemented with photo essays. This series is in its fourth season. Uber Cambodia launch Strategy, Storytelling, Scripting, and Casting. https://tinyurl.com/bdddhpb4



The Glitch

• India
• Advertising Services
• 200 - 300 Employee

• Director of Planning

  • Jun 2016 - Dec 2016

  Short and sweet stint as the Director of Planning, with The Glitch, a leading digital communication agency, in their Gurgaon office. A company founded by and run by millennials. I work with a team of sixty really sharp young people to drive the strategic direction for all brands handled by this office. Our client roster includes Horlick and Boost from Glaxo Smith Kline, PepsiCo’s non-cola beverages and snacks brands, TLC Channel and Fab India Home and Furnishing. Short and sweet stint as the Director of Planning, with The Glitch, a leading digital communication agency, in their Gurgaon office. A company founded by and run by millennials. I work with a team of sixty really sharp young people to drive the strategic direction for all brands handled by this office. Our client roster includes Horlick and Boost from Glaxo Smith Kline, PepsiCo’s non-cola beverages and snacks brands, TLC Channel and Fab India Home and Furnishing.



Wieden + Kennedy

• United States
• Advertising Services
• 700 & Above Employee

• Strategic Planner

  • Jun 2013 - May 2016

  I worked with Wieden + Kennedy, Delhi from 2013 to 2016. It is a place where being at the heart of subcultures and pop culture is the done thing. We strive to represent the new India identity either by shaping it through brands or by putting brands at the heart of the phenomenon. 1. Audi India: Winning fan love In 2013 Indian luxury buyers were loving Audi but the fans weren’t loving it as much. Our objective was to make fans experience Audi’s progressive luxury through… Show more I worked with Wieden + Kennedy, Delhi from 2013 to 2016. It is a place where being at the heart of subcultures and pop culture is the done thing. We strive to represent the new India identity either by shaping it through brands or by putting brands at the heart of the phenomenon. 1. Audi India: Winning fan love In 2013 Indian luxury buyers were loving Audi but the fans weren’t loving it as much. Our objective was to make fans experience Audi’s progressive luxury through interactive experiences and social media engagement. 2. Nike India: The first Just Do It campaign in India I worked on the strategic point of view that led to Nike's first Just Do It campaign in India - Da Da Ding. It was time to give sport in India, especially for women a much-deserved/needed image makeover. 3. BBlunt Hair care and styling for all kinds of beauty BBlunt was making its mark as the salon chain driven by the edgy Adhuna Akhtar. We created a brand for women who are tired and bored of keeping up with the ‘perfect beauty’ standards. I identified the insight, and worked with the team to develop the brand voice. Show less I worked with Wieden + Kennedy, Delhi from 2013 to 2016. It is a place where being at the heart of subcultures and pop culture is the done thing. We strive to represent the new India identity either by shaping it through brands or by putting brands at the heart of the phenomenon. 1. Audi India: Winning fan love In 2013 Indian luxury buyers were loving Audi but the fans weren’t loving it as much. Our objective was to make fans experience Audi’s progressive luxury through… Show more I worked with Wieden + Kennedy, Delhi from 2013 to 2016. It is a place where being at the heart of subcultures and pop culture is the done thing. We strive to represent the new India identity either by shaping it through brands or by putting brands at the heart of the phenomenon. 1. Audi India: Winning fan love In 2013 Indian luxury buyers were loving Audi but the fans weren’t loving it as much. Our objective was to make fans experience Audi’s progressive luxury through interactive experiences and social media engagement. 2. Nike India: The first Just Do It campaign in India I worked on the strategic point of view that led to Nike's first Just Do It campaign in India - Da Da Ding. It was time to give sport in India, especially for women a much-deserved/needed image makeover. 3. BBlunt Hair care and styling for all kinds of beauty BBlunt was making its mark as the salon chain driven by the edgy Adhuna Akhtar. We created a brand for women who are tired and bored of keeping up with the ‘perfect beauty’ standards. I identified the insight, and worked with the team to develop the brand voice. Show less



FCB Ulka

• Advertising Services
• 200 - 300 Employee

• Group Head Planning

  • Dec 2012 - Jun 2013

  Pitch won: HCL Healthcare Pitch won: HCL Healthcare



Havas Creative Network

• United States
• Advertising Services
• 700 & Above Employee

• Group Head Planning

  • Dec 2011 - Dec 2012

  The main job on Reckitt Benckiser brands was to dig out insights that would act as creative springboards while sticking to strict guidelines. Key brands: Veet, Mortein, Airwick and Vanish. The main job on Reckitt Benckiser brands was to dig out insights that would act as creative springboards while sticking to strict guidelines. Key brands: Veet, Mortein, Airwick and Vanish.



Elephant Design Pvt. Ltd.

• India
• Design Services
• 1 - 100 Employee

• Senior Analayst and Group Account Manager

  • Jul 2008 - Nov 2011

  Led corporate governance and corporate identity rebranding projects which helped start-ups Absolut Data received a $20 mn investment boost. PI Industries’ valuation has risen steadily and was listed as the 4th Fastest Wealth Creator in the Annual Wealth Creation Study by Motilal Oswal. Led corporate governance and corporate identity rebranding projects which helped start-ups Absolut Data received a $20 mn investment boost. PI Industries’ valuation has risen steadily and was listed as the 4th Fastest Wealth Creator in the Annual Wealth Creation Study by Motilal Oswal.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Sep 2007 - Jul 2008



Vyas Giannetti Creative

• Account Executive

  • Apr 2007 - Sep 2007