Experience

카카오모빌리티(Kakaomobility)

• South Korea
• IT Services and IT Consulting
• 200 - 300 Employee

• Head of Marketing

  • Jun 2023 - Present

  Leading brand marketing and service marketing. Leading brand marketing and service marketing.



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Brand Manager

  • Oct 2011 - Feb 2023

  Led cross-functional team to develop and execute marketing campaigns for all Apple product line up across digital, social, channel, retail and advertising. Led marketing planning, global campaign execution and local campaign development with creative, PR, content and sales team. Drove Apple Music, Apple TV+ launch marketing campaign and the first Apple Retail Store opening campaign in Korea. Partnered with agencies to develop campaign creative and optimize the media plan. Played the role of cultural ambassador to help WW team to understand the needs and cultural landscape of Korea. Led a global project in Cupertino working with the WW executives as a project lead. Show less

• Advertising Manager

  • Oct 2011 - Jun 2020



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Jan 2011 - Nov 2011

  Led a team for marketing strategy development and deployment across multiple communication silos for all vehicle line-ups of Renault-Samsung. Led a team for marketing strategy development and deployment across multiple communication silos for all vehicle line-ups of Renault-Samsung.



Praxis

• CEO and Founder

  • Nov 2009 - Mar 2011

  Started a marketing and product design innovation start-up. Hired and coached the young talented developers and designers. Designed and developed pre-sales products. Started a marketing and product design innovation start-up. Hired and coached the young talented developers and designers. Designed and developed pre-sales products.



Citi

• United States
• Financial Services
• 700 & Above Employee

• Management Associate

  • Aug 2007 - Aug 2009

  Worked with global and regional cross-functional teams developing and implementing integrated marketing campaigns for banking customers. Worked with global and regional cross-functional teams developing and implementing integrated marketing campaigns for banking customers.



VIVALDI_

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • Mar 2006 - May 2007

  Participated in Hyundai-Kia Motors global brand strategy project partnering with Hyundai-Kia executives and consultants based in NY. Participated in Hyundai-Kia Motors global brand strategy project partnering with Hyundai-Kia executives and consultants based in NY.



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Dec 2004 - Jul 2005



Korad

• Account Manager

  • Dec 2003 - Nov 2004

  Led a team for the integrated marketing campaigns of Chevrolet Korea. Led a team for the integrated marketing campaigns of Chevrolet Korea.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Account Executive

  • Nov 1999 - Sep 2003

  Promoted fast track for accomplishing the Coca-Cola’s 2002 Korea-Japan World Cup campaign successfully. Led the MTV and Microsoft Xbox launch in Korea that penetrated youth culture. Promoted fast track for accomplishing the Coca-Cola’s 2002 Korea-Japan World Cup campaign successfully. Led the MTV and Microsoft Xbox launch in Korea that penetrated youth culture.



Cheil Communications

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Mar 1999 - Nov 1999