Sandy Turcotte-Lim

Director of Marketing at Midaxo
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Contact Information
us****@****om
(386) 825-5501
Location
Holliston, US

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5.0

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Michael Knox

I had the pleasure of working with Sandy at aPriori for 6 years. During that time Sandy was a key contributor to the growth and success of our Professional Services brand, collaborating with the team on developing new programs and improving content that was relevant to our customers. Sandy consistently demonstrated a true partnership and strong commitment to our success. She met with us regularly as part of the professional services leadership team sharing creative ideas and approaches to bring quality solutions to our customers. Sandy was very productive always meeting tight deadlines for professional services while balancing her broader marketing responsibilities. I can confidently and without hesitation recommend Sandy.

Sam Brennand

I've had the pleasure, along with the rest of Uberflip's Customer Success Team, of working with Sandy as she's worked tirelessly to build out aPriori's amazing content Hub: http://resources.apriori.com/. Over the last year, Sandy's proven time and again that she's an extremely knowledgeable content marketer that is creative, thoughtful, and always eager to use innovative tools to build and deploy content and advocate marketing strategies. Our team is constantly impressed by how passionate she is about about what she does and the results she's been able to achieve. In only a few months time since launching her content Hub, Sandy's driven amazing increases in content engagement (162% increase in pageviews and 137% increase in time on site) and doubled the number of leads her team is generating from content. An achievement and then some! We're very fortunate to count someone like Sandy among our advocates and she's always willing to lend a helping hand (which is highly appreciated). It's been an absolute pleasure working with Sandy and I could not recommend the experience highly enough! If you're looking to work with an incredibly smart and talented content marketer, look no further.

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Credentials

  • Leadership Essentials Certificate
    Cornell University
    Mar, 2021
    - Nov, 2024
  • Adobe Certified Expert-Marketo Engage Business Practioner
    Adobe
    May, 2019
    - Nov, 2024
  • Marketo Certified Expert
    Marketo, an Adobe Company
    May, 2019
    - Nov, 2024
  • Technical SEO
    SEMrush
    Jun, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    May, 2019
    - Nov, 2024
  • SEO Fundamentals
    SEMrush
    May, 2019
    - Nov, 2024
  • Eloqua Product Master
    Eloqua
    Jan, 2012
    - Nov, 2024
  • Advanced Social Advertising Certification
    Hootsuite
  • Certified Inbound Marketer, Honors Distinction
    HubSpot Academy
  • Social Marketing Certification
    Hootsuite

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director of Marketing
      • Dec 2021 - Oct 2022

    • United States
    • Software Development
    • 200 - 300 Employee
    • Director, Demand Gen & Marketing Operations
      • Nov 2021 - Dec 2021

    • Director, Marketing Operations & Technology
      • Jul 2019 - Oct 2021

      Managed marketing technology stack; established and refined processes; and developed account based marketing (ABM) programs to accelerate leads through the sales process.

    • Director, Advocate & Content Marketing
      • Nov 2016 - Jul 2019

      Developed, implemented, and managed customer community, and advocacy program. Launched content marketing program.

    • Senior Marketing Manager
      • Mar 2012 - Oct 2016

      Planned, built, executed, and analyzed lead generation and customer marketing programs.

    • United States
    • Utilities
    • Manager of Marketing Communications
      • Jan 2010 - Mar 2012

      Developed and executed all marketing initiatives, selected and managed agencies and freelancers, plus, provided marketing support to our UK subsidiary.

    • Marketing Specialist
      • Jun 2006 - Jan 2010

      Launched all marketing programs, including events, email, PR, and digital.

    • Marketing Programs Specialist
      • Jun 1999 - Feb 2000

      Executed marketing programs including email marketing, collateral, events and intranet. Executed marketing programs including email marketing, collateral, events and intranet.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 1996 - Mar 1999

      Launched the company’s initial marketing programs. Launched the company’s initial marketing programs.

    • Senior Marketing Assistant
      • May 1995 - Oct 1996

Education

  • Cornell University
    BA, History

Community

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