Sandy Shahinian
VP, Sales and Marketing at Lakewood Ranch- Claim this Profile
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Bio
William Rodriguez, CFE
Sandy is one of the most organized and experienced media planners I have ever worked with. Always looking for the best "out-of-the-box" type of thinking and planning while keeping the client's best interest in mind at all times. Always making sure that things were running smoothly and keeping everyone on the same page made my job as her placement agency exponentially easier. I'd work with Sandy again at the drop of a hat. The endless nights and weekends working shows her dedication both to her client and her agency and would be an asset to any company in or out of the industry.
Bond Smith, M.S.
Sandy was A-mazing to work with! Anytime I needed something related to a media plan Sandy was on it immediately. She is incredibly efficient and smart about media. I could ask Sandy some strange, random question that the client needed answered and she could always get me an answer! She was a pleasure to work with and I would love to work with her again.
William Rodriguez, CFE
Sandy is one of the most organized and experienced media planners I have ever worked with. Always looking for the best "out-of-the-box" type of thinking and planning while keeping the client's best interest in mind at all times. Always making sure that things were running smoothly and keeping everyone on the same page made my job as her placement agency exponentially easier. I'd work with Sandy again at the drop of a hat. The endless nights and weekends working shows her dedication both to her client and her agency and would be an asset to any company in or out of the industry.
Bond Smith, M.S.
Sandy was A-mazing to work with! Anytime I needed something related to a media plan Sandy was on it immediately. She is incredibly efficient and smart about media. I could ask Sandy some strange, random question that the client needed answered and she could always get me an answer! She was a pleasure to work with and I would love to work with her again.
William Rodriguez, CFE
Sandy is one of the most organized and experienced media planners I have ever worked with. Always looking for the best "out-of-the-box" type of thinking and planning while keeping the client's best interest in mind at all times. Always making sure that things were running smoothly and keeping everyone on the same page made my job as her placement agency exponentially easier. I'd work with Sandy again at the drop of a hat. The endless nights and weekends working shows her dedication both to her client and her agency and would be an asset to any company in or out of the industry.
Bond Smith, M.S.
Sandy was A-mazing to work with! Anytime I needed something related to a media plan Sandy was on it immediately. She is incredibly efficient and smart about media. I could ask Sandy some strange, random question that the client needed answered and she could always get me an answer! She was a pleasure to work with and I would love to work with her again.
William Rodriguez, CFE
Sandy is one of the most organized and experienced media planners I have ever worked with. Always looking for the best "out-of-the-box" type of thinking and planning while keeping the client's best interest in mind at all times. Always making sure that things were running smoothly and keeping everyone on the same page made my job as her placement agency exponentially easier. I'd work with Sandy again at the drop of a hat. The endless nights and weekends working shows her dedication both to her client and her agency and would be an asset to any company in or out of the industry.
Bond Smith, M.S.
Sandy was A-mazing to work with! Anytime I needed something related to a media plan Sandy was on it immediately. She is incredibly efficient and smart about media. I could ask Sandy some strange, random question that the client needed answered and she could always get me an answer! She was a pleasure to work with and I would love to work with her again.
Experience
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Lakewood Ranch
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United States
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Real Estate
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1 - 100 Employee
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VP, Sales and Marketing
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Mar 2022 - Present
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Director of Community Marketing
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Apr 2017 - Mar 2022
Lakewood Ranch was recognized as the best-selling, master-planned multi-generational community in the country for the fifth year in a row by RCLCO and John Burns, two independent real estate consulting firms. The community achieved 1,846 sales in 2022, and a record-breaking 2,582 sales in 2021. Manages community marketing efforts, information center operations, customer exploration and experience tools, consumer data and insights, and builder relations.
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Marketing Consultant
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Jun 2015 - Mar 2022
-Develop marketing efforts for small businesses. -Manage advertising activity to improve the ROI of marketing budgets. -Created marketing materials and collateral, such as social presence, custom content and websites. -Develop marketing efforts for small businesses. -Manage advertising activity to improve the ROI of marketing budgets. -Created marketing materials and collateral, such as social presence, custom content and websites.
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KITE Scouting
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United States
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Business Consulting and Services
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1 - 100 Employee
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Director of Customer Success
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Apr 2016 - Apr 2017
KITE helps Fortune-1000 companies solve business problems through startup innovation and partnership. KITE provides clients a platform to identify startup partnership opportunities, monitor the innovation landscape for threats and new opportunities, and manage activity within the space. - Led client relationship, and analyzed and identified startups with partnership potential for Unilever, Molson-Coors, Diageo, Estee-Lauder. - Project Manager for Visa's Everywhere Initiative in San Francisco, SXSW, Australia / New Zealand, Europe at 2017 Mobile World Congress. Show less
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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VP, Strategy
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Aug 2014 - Dec 2014
Managed Media strategy and placements for the following accounts: H&M, Chase Marriott Rewards Card, Chase United Credit Card, and The Ritz-Carlton Rewards CardSelected Accomplishments:-Increased H&M's brand awareness by 5% by reorganizing campaign strategy and condensing media activity-Grew Card account acquisitions for Chase Credit Cards with increased use of Digital Targeting and real-time optimizations
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Associate Director
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Nov 2012 - Aug 2014
Accounts Managed: H&M, Marriott Rewards Card + The Ritz-Carlton Rewards CardSelected accomplishments:-Implemented first of it's kind T-Commerce campaign, which made H&M's Super Bowl TV commercial shoppable, creating a new line of revenue. This campaign was also a Global finalist for Zenith's Campaign of the Year. -Developed custom partnership with Arch Digest to demonstrate the benefits of the The Ritz Carlton Credit Card. Partnership included an event series to bring these rewards to life. Show less
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Media Supervisor
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Jan 2012 - Nov 2012
Account Managed: INK for Chase Selected accomplishments: -Managed INC 500 Partnership, coordinating advertising components and conference experience -Worked with Google to bring Beta technology and unique tools to Ink Customers (small business owners) Account Managed: INK for Chase Selected accomplishments: -Managed INC 500 Partnership, coordinating advertising components and conference experience -Worked with Google to bring Beta technology and unique tools to Ink Customers (small business owners)
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Maxus Global
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United States
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Advertising Services
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200 - 300 Employee
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Strategic Planning Supervisor
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Jun 2011 - Jan 2012
Account Managed: UPS Global (USA, EMEA, Mexico, United Kingdom, Asia Pacific) Selected accomplishments: -Coordinated media plan deliverables across eight global markets, ensuring timelines were achieved and brand standards were maintained -Developed custom content across various media channels Account Managed: UPS Global (USA, EMEA, Mexico, United Kingdom, Asia Pacific) Selected accomplishments: -Coordinated media plan deliverables across eight global markets, ensuring timelines were achieved and brand standards were maintained -Developed custom content across various media channels
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Deutsch NY
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United States
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Advertising Services
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300 - 400 Employee
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Senior Planner
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Sep 2010 - May 2011
Account Managed: PNC Bank (various lines of business including Business Banking, Grow Up Great Community effort, University banking and Corporate Banking)Selected accomplishments: -Developed ad management system to facilitate media bookings and trafficking -Launched PNC Rebranding campaign
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Media Planner
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Aug 2009 - Sep 2010
Account Managed: PNC Bank (various lines of business including Business Banking, Grow Up Great Community effort, University banking and Corporate Banking)
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Merkley + Partners
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United States
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Advertising Services
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200 - 300 Employee
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Assistant Media Planner
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Nov 2007 - Aug 2009
Account Managed: Mercedes-Benz Account Managed: Mercedes-Benz
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Straz Center for the Performing Arts
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United States
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Performing Arts
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100 - 200 Employee
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Event Coordinator Intern at Tampa Bay Performing Arts Center
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May 2007 - Aug 2007
- Supported the Programming Manager of a state of the art, multi-purpose facility, which hosted over 300 performances ranging from Broadway, dance, theatre, music, and opera - Prepared and edited performance contracts - Assisted in producing an educational youth conference, IPAY’s Showcase 2008 - Supported management in determining the layout of the event space and schedule for the conference - Reviewed, processed, and tracked over 100 performance, exhibitor, and attendee applications - Gathered press materials, including biographies and repertoire lists Show less
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Administrative Assistant
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Feb 2005 - Nov 2005
- Prepared proposals and quotes for marketing plans - Placed orders for clothing and promotional items for the company’s largest clients - Displayed effective leadership, communication, and motivational skills while managing a group of 10 interns, overseeing their daily activities and projects - Contributed to planning and promoting large scale events such as a sorority formal, Greek philanthropy fundraisers, and a skate show /concert - Secured location, transportation services, and entertainment for events - Coordinated corporate sponsorships for charitable events by collaborating with local businesses - Assisted the company’s President and Vice President with tasks Show less
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Education
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2003 - 2007
University of Florida - Warrington College of Business
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2003 - 2007
University of Florida
B.S.B.A Business Administration, Marketing focus, Business Administration: Marketing -
2006 - 2006
Management Business Administration Institute
study abroad, French, International Marketing
Community
