Sandy Lopez
Graphic Designer and Illustrator at Freelance Designer and Illustrator- Claim this Profile
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Bio
Experience
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Freelance Designer
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United States
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Graphic Design
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200 - 300 Employee
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Graphic Designer and Illustrator
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Jan 2018 - Present
Translate client's needs into visual art ranging from illustrations, social media posts, gifs, infographics, videos, and packaging designSelect colors, fonts, photographs, layouts and other design elements to communicate creative concepts when collaborating with clientsArticulate and pitch design concepts and social media strategies to clients, art directors and othersHelp clients with branding by helping them create cohesive and strong brand guidelinesMaintain brand consistency when creating digital content for clients
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Founder
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Jan 2020 - Present
Hands-on experience in creative process, marketing, graphic design and brand developmentLead brainstorming and creative sessions to generate ideasConceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completionDefine the creative vision for social media campaigns and other digital projectsProvide guidance and leadership when collaborating with freelance designers and other collaborators Hands-on experience in creative process, marketing, graphic design and brand developmentLead brainstorming and creative sessions to generate ideasConceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completionDefine the creative vision for social media campaigns and other digital projectsProvide guidance and leadership when collaborating with freelance designers and other collaborators
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Graphic Designer
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Jan 2019 - Jan 2021
Curated and managed targeted content for all social accountsOrganized monthly campaigns that focus on highlighting newproducts and brand missionMaintained brand consistency by conceptualizing, directing and producingphoto and video shoots for product contentCollaborated with creative director and copywriter to criticallybrainstorm innovative marketing plans that adhere to brandguidelinesHelped develop brand awareness and online reputation Curated and managed targeted content for all social accountsOrganized monthly campaigns that focus on highlighting newproducts and brand missionMaintained brand consistency by conceptualizing, directing and producingphoto and video shoots for product contentCollaborated with creative director and copywriter to criticallybrainstorm innovative marketing plans that adhere to brandguidelinesHelped develop brand awareness and online reputation
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Education
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University of California, Los Angeles
Bachelor's degree, Anthropology