Marketing & Operations Manager

• Dec 2021 - Present

• Feb 2019 - Dec 2021

• Served as a communication channel expert that developed, managed, and executed regional, customer-directed campaigns• Led Publix event marketing activities in an effort to drive sales and build brand equity• Served as primary management contact for external partners as it pertains to sponsorship/special event marketing• Provided regional input for divisional communication planning to increase brand awareness and market share• Advocated marketing innovation and quality improvement, and managed special divisional marketing-related assignments Show less

• Oct 2015 - Jan 2019

• Prepared weekly insertion orders for newspapers and weekly newspaper circulation for the divisional office• Initiated invoice processing and managed expenses for budget reporting• Coordinated divisional participation in bridal shows and expos• Updated and distributed the weekly ad schedule and customer mailing list • Managed divisional Customer Care cases for the Marketing team • Maintained the division's coupon redemption and Publix Partners program databases• Proofread all print material and weekly ads Show less

Project Management Assistant

• Jul 2013 - Oct 2015

• Managed project timelines and coordinated materials for all brand awareness, lead generation (webinars), and thought leadership (benchmark studies) marketing programs • Created presentations for webinars and live events • Generated leads, proposals, and tools for the Sales team (print advertising and lead generation programs) • Collaborated with the Circulation team to plan and execute audience development initiatives • Created and managed email marketing campaigns to maintain an open rate of 13% and a click-through rate of 5.1% • Enriched news content by producing data and charts for the Editorial team • Performed research and data analysis for Research team • Developed and managed social media strategy on Facebook, Google+, LinkedIn, and Twitter • Maintained open communication and strong relationships with partners and sponsors • Acted as event planner for annual events such as the Virginia Maritime Association's International Trade Symposium and the American Shipper Executive Summit Notable accomplishments: • Increased Twitter followers by 110.4% since 2013 • Created infographics to enhance promotions of research, webinars, and events, which have resulted in up to 2,300 monthly clicks and up to a 61% increase in registrations Show less

Contract Sales Solutions Intern

• Jan 2013 - Jul 2013

• Provided support for management within department • Administered monthly rebate reports to vendors and suppliers • Entered credits, performed paybacks, and logged activities • Performed customer research • Assisted in the completion of discrepancy reports • Provided support for management within department • Administered monthly rebate reports to vendors and suppliers • Entered credits, performed paybacks, and logged activities • Performed customer research • Assisted in the completion of discrepancy reports

News Journalist

• Jan 2012 - Dec 2012

• Generated ideas for articles • Maintained open communication with editors and team • Met all weekly and monthly article deadlines • Posted articles using WYSIWYG editor • Raised awareness and promoted publication via social media • Generated ideas for articles • Maintained open communication with editors and team • Met all weekly and monthly article deadlines • Posted articles using WYSIWYG editor • Raised awareness and promoted publication via social media

Marketing Intern

• Sep 2011 - Dec 2011

• Researched topics and articles for blog • Assisted in building project databases • Generated new customer leads • Performed market research • Prepared documents and marketing materials • Collaborated in marketing meetings • Researched topics and articles for blog • Assisted in building project databases • Generated new customer leads • Performed market research • Prepared documents and marketing materials • Collaborated in marketing meetings