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Sandy Kotol is a seasoned marketing professional with expertise in lead generation, strategic partnerships, and demand generation. She has managed marketing programs for various companies, including FORECAST 3D, DJO, Jazzercise, Inc., DJO Global, Telogis, Websense, Modern Postcard, and Peregrine Systems. Sandy holds a BS in Business Administration with a marketing emphasis from San Diego State University.

Experience

  • FORECAST 3D
    • Carlsbad, California, United States
    • Marketing Program Manager
      • Mar 2021 - Present
      • Carlsbad, California, United States

    • Marketing Communications Manager
      • Jan 2020 - May 2020

  • Jazzercise, Inc.
    • Carlsbad, CA
    • Marketing Manager
      • Jan 2019 - Jul 2019
      • Carlsbad, CA

      Contract role to manage marketing and communications projects for 2-day international anniversary event and company founder's book launch. Projects included communications for website, emails and social, campaigns to drive registration, onsite branding and event management.

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Marketing Program Manager
      • Jul 2017 - Dec 2018

      Managed downstream marketing programs for the Dr. Comfort brand to support sales, engage customers, nurture prospects and provide an exceptional customer experience. Managed internal and external communications, collateral program, department budgeting and invoicing, and media plan to align with tradeshow messaging and website promotions.

    • Marketing Consultant
      • Apr 2016 - Jun 2017

      Managed Marketing Communications projects for medical device company including media planning, website development, collateral production and inventory management, and social media communications. Collaborated with cross functional teams and external vendors to execute programs.

  • Telogis
    • Aliso Viejo, CA
    • Executive Briefing Center & Conference Manager
      • Jan 2015 - Feb 2016
      • Aliso Viejo, CA

      Managed executive briefings program and regional OEM partner conferences and events for private software company. Established EBC program to support sales, define customer experience and drive customer retention.Responsible for meeting and event planning, Salesforce lead tracking, analysis and reporting.

  • Websense
    • San Diego, CA
    • Executive Briefings Manager
      • Dec 2010 - Jan 2014
      • San Diego, CA

      Managed Executive Briefings Program in the US to drive immediate sales growth through executive engagements with customers and prospects. Responsibilities included planning and executing meetings and events in major cities throughout the US and at the corporate Executive Briefing Center. Used Salesforce to analyze and report on campaigns and SharePoint to distribute information internally.

  • Modern Postcard
    • Carlsbad, CA
    • Marketing Program Manager
      • Nov 2006 - Aug 2009
      • Carlsbad, CA

      Planned and executed marketing programs for direct marketing company including customer retention, demand generation, advertising, tradeshows, seminars, newsletters, company events and presentations. Program responsibilities included research, campaign development, messaging and analysis.

  • Peregrine Systems
    • San Diego, CA
    • Partner Marketing Manager
      • Jan 2003 - Sep 2006
      • San Diego, CA

      Developed partner enablement programs that advanced relationships with business partners and enhanced the value and reputation of the corporate partner program. Responsibilities included user group event planning, partner representation in corporate programs, communications and establishing marketing plans with strategic partners.

Education

  • San Diego State University
    BS, Business Administration, Marketing emphasis

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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