Sandrine Ayer
Head of Marketing and Sales Operations at Comfone AG- Claim this Profile
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English Full professional proficiency
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Italiano Full professional proficiency
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Deutsch Limited working proficiency
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French Native or bilingual proficiency
Topline Score
Bio
Silvia Ozenda
Sandrine is a standout manager, we worked together on various international projects and even in high-pressure situations she was always able to keep her cool. She was available when needed and did not hesitate to share her knowledge, assisting her was a smooth and organized process. She really understands how to get the best out of people. Kind, passionate and professional, anyone would be lucky to have Sandrine as a colleague.
Carlo Giordanetti
Sandrine Ayer is an extremely reliable, passionate and resourceful professional. Her positive and open attitude always leads to a problem solving approach. Her ability to adapt to dynamic situations and consider several options when approaching a project are a strong asset. She manages her team with extreme respect and care, aiming to make them grow and acquire responsibility while guiding and assisting them. Assertive and transparent, she makes herself being respected and appreciated by all her working relationships. A precious person and a true professional.
Laura Stewart
Few people have the luck to report to a manager who is also a true mentor - I had this great pleasure being part of Sandrine’s team at Calvin Klein Watches & Jewelry for almost 2 years. I was always impressed with her ability to juggle several strategic projects while never losing sight of the global picture. Sandrine’s ease to bring people together across departments and getting them on board with new ideas created an extremely motivating and positive work environment.
Silvia Ozenda
Sandrine is a standout manager, we worked together on various international projects and even in high-pressure situations she was always able to keep her cool. She was available when needed and did not hesitate to share her knowledge, assisting her was a smooth and organized process. She really understands how to get the best out of people. Kind, passionate and professional, anyone would be lucky to have Sandrine as a colleague.
Carlo Giordanetti
Sandrine Ayer is an extremely reliable, passionate and resourceful professional. Her positive and open attitude always leads to a problem solving approach. Her ability to adapt to dynamic situations and consider several options when approaching a project are a strong asset. She manages her team with extreme respect and care, aiming to make them grow and acquire responsibility while guiding and assisting them. Assertive and transparent, she makes herself being respected and appreciated by all her working relationships. A precious person and a true professional.
Laura Stewart
Few people have the luck to report to a manager who is also a true mentor - I had this great pleasure being part of Sandrine’s team at Calvin Klein Watches & Jewelry for almost 2 years. I was always impressed with her ability to juggle several strategic projects while never losing sight of the global picture. Sandrine’s ease to bring people together across departments and getting them on board with new ideas created an extremely motivating and positive work environment.
Silvia Ozenda
Sandrine is a standout manager, we worked together on various international projects and even in high-pressure situations she was always able to keep her cool. She was available when needed and did not hesitate to share her knowledge, assisting her was a smooth and organized process. She really understands how to get the best out of people. Kind, passionate and professional, anyone would be lucky to have Sandrine as a colleague.
Carlo Giordanetti
Sandrine Ayer is an extremely reliable, passionate and resourceful professional. Her positive and open attitude always leads to a problem solving approach. Her ability to adapt to dynamic situations and consider several options when approaching a project are a strong asset. She manages her team with extreme respect and care, aiming to make them grow and acquire responsibility while guiding and assisting them. Assertive and transparent, she makes herself being respected and appreciated by all her working relationships. A precious person and a true professional.
Laura Stewart
Few people have the luck to report to a manager who is also a true mentor - I had this great pleasure being part of Sandrine’s team at Calvin Klein Watches & Jewelry for almost 2 years. I was always impressed with her ability to juggle several strategic projects while never losing sight of the global picture. Sandrine’s ease to bring people together across departments and getting them on board with new ideas created an extremely motivating and positive work environment.
Silvia Ozenda
Sandrine is a standout manager, we worked together on various international projects and even in high-pressure situations she was always able to keep her cool. She was available when needed and did not hesitate to share her knowledge, assisting her was a smooth and organized process. She really understands how to get the best out of people. Kind, passionate and professional, anyone would be lucky to have Sandrine as a colleague.
Carlo Giordanetti
Sandrine Ayer is an extremely reliable, passionate and resourceful professional. Her positive and open attitude always leads to a problem solving approach. Her ability to adapt to dynamic situations and consider several options when approaching a project are a strong asset. She manages her team with extreme respect and care, aiming to make them grow and acquire responsibility while guiding and assisting them. Assertive and transparent, she makes herself being respected and appreciated by all her working relationships. A precious person and a true professional.
Laura Stewart
Few people have the luck to report to a manager who is also a true mentor - I had this great pleasure being part of Sandrine’s team at Calvin Klein Watches & Jewelry for almost 2 years. I was always impressed with her ability to juggle several strategic projects while never losing sight of the global picture. Sandrine’s ease to bring people together across departments and getting them on board with new ideas created an extremely motivating and positive work environment.
Experience
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Comfone AG
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Switzerland
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Telecommunications
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100 - 200 Employee
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Head of Marketing and Sales Operations
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Sep 2019 - Present
Definition and implementation of the marketing strategy applied in a B2B Telecommunications industry ♦️ Corporate branding: “A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.” Scott Cook ♦️ Content marketing: “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis > Providing a combination of print and digital documents as well as videos for our customers to gain knowledge and make the most of our services and apps ♦️ Design: “Simplicity is the ultimate sophistication.” Leonardo Da Vinci > Briefing external partners: graphic designer and video agency to reveal our content based on our corporate identity and strategy ♦️ Social media: “Social Media gives us the opportunity to humanize our communications and make our companies more approachable.” Ardath Albee ♦️ Events: “Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” Walt Disney > Internal events > ConneXion: corporate event organized in Bern, Asia and Americas: https://www.comfone.com/events > Industry event participation, such as WAS, MWC, MVNO World Congress, etc. ♦️ Advertising/Paid Media: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Stuart H. Britt ♦️ Digital transformation: “It is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change.” Charles Darwin ♦️ Sales Operations: "If you are not taking care of your customer, your competitor will." Bob Hooey > Managing the team to provide consistency and efficiency for the Sales Directors to have more time dedicated to their customers and their needs. Development of analysis and customized reports
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CK Watch & Jewelry Co., Ltd.
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Switzerland
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Global Communication Manager
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Jan 2018 - Aug 2019
♦️ Experienced Advertising and Media Manager with a demonstrated history of working in the marketing industry. Promoted Global Communication Manager to provide a 360° Communication strategy including as well (e-)PR and Events. On top of my previous position: ♦️ Team Management (4 team members) ♦️ Development of all communication strategies and projects including Public Relations, Events, Advertising, Media, Social Media and Influencers marketing ♦️ Internal “ambassador” to present and promote Communication projects to other departments and to the brand Headquarter in New York
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ck Watch + Jewelry Co. Ltd
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Bienne
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Advertising Manager
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Jan 2014 - Dec 2017
♦️ Strategy: establishment of the advertising / media strategy. Understanding and analysis of the markets’ needs (formats, culture, constraints) ♦️ Advertising campaign: briefing for the global advertising campaign, shooting and post-production follow-up. Global release of worldwide assets to subsidiaries and agents ♦️ Media planning (offline and online): strategy, media analysis, planning, buying, controlling, reporting and invoicing for European subsidiaries. Approval and follow-up on Asian and American media planning. Meeting with international publishers and local teams ♦️ Influencers marketing: implementation of the brand strategy with guidelines and development of a global coverage (Asia + Europe). Influencers briefing, content approval and reporting
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MEC
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United Kingdom
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Advertising Services
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700 & Above Employee
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Media Account Manager
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May 2011 - Dec 2013
♦️ Understanding the needs of our clients, fulfilling their objectives using adapted and creative integrated solutions ♦️ Implementing media strategies for the following customers: Loterie Romande, Eckes-Granini, Office fédéral de l’énergie, Jura 3 Lacs, Union fribourgeoise du tourisme, Oman Air ♦️ Media planning and budgeting, negotiation with the publishers and media buying, reporting and invoice controlling ♦️ Building strong relationships with clients ♦️ Developing the network with Swiss publishers and media owners
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Junior Account
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Jan 2010 - Apr 2011
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USI Università della Svizzera italiana
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Switzerland
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Higher Education
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400 - 500 Employee
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Student
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2007 - 2009
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ftc communication SA
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Switzerland
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Public Relations and Communications Services
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1 - 100 Employee
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Internship
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2008 - 2008
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Education
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2007 - 2009
USI Università della Svizzera italiana
Master, Corporate Communication -
2010 - 2011
SAWI
Federal Diploma, Communication -
2010 - 2010
SAWI
Markom Certificate, Communication, Marketing, Sales, Public Relations -
2010 - 2010
SAWI
Professional Course, Communications Specialist -
2007 - 2009
USI Università della Svizzera italiana
Master's degree, Corporate Communication -
2004 - 2007
Université de Neuchâtel
Bachelor, Journalism and Communication -
2001 - 2004
Gymnase Auguste Piccard
Maturité
Community
