Sandrine PIETREMENT
Global Brand Director Piper-Heidsieck at Champagne Piper-Heidsieck- Claim this Profile
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Bio
Pauline Jobelot
I have worked with Sandrine for many years. She was first my manager then when I changed position we still had the opportunity to work together. As a manager she is keen on developing people, leveraging individual qualities and paying attention to people’s differences (cultural/professional backgrounds, personalities...). She is good at coaching and supporting people, making sure we deliver the expected objectives. As a professional, Sandrine is a skilled marketeer with a clear strategic thinking and a strong business acumen. She strives for excellence and has led many international projects with high business impact. I did enjoy working with her and hope our professional paths can cross again!
LinkedIn User
Sandrine has been part of my team for many years and I always enjoyed working with her. She is a real professional in both brand/product design and business development. She has also develop integrated digital campaigns with key markets and has proven to be able to grow business hand in hand with many countries around the globe and to adapt easily to various culture.
Pauline Jobelot
I have worked with Sandrine for many years. She was first my manager then when I changed position we still had the opportunity to work together. As a manager she is keen on developing people, leveraging individual qualities and paying attention to people’s differences (cultural/professional backgrounds, personalities...). She is good at coaching and supporting people, making sure we deliver the expected objectives. As a professional, Sandrine is a skilled marketeer with a clear strategic thinking and a strong business acumen. She strives for excellence and has led many international projects with high business impact. I did enjoy working with her and hope our professional paths can cross again!
LinkedIn User
Sandrine has been part of my team for many years and I always enjoyed working with her. She is a real professional in both brand/product design and business development. She has also develop integrated digital campaigns with key markets and has proven to be able to grow business hand in hand with many countries around the globe and to adapt easily to various culture.
Pauline Jobelot
I have worked with Sandrine for many years. She was first my manager then when I changed position we still had the opportunity to work together. As a manager she is keen on developing people, leveraging individual qualities and paying attention to people’s differences (cultural/professional backgrounds, personalities...). She is good at coaching and supporting people, making sure we deliver the expected objectives. As a professional, Sandrine is a skilled marketeer with a clear strategic thinking and a strong business acumen. She strives for excellence and has led many international projects with high business impact. I did enjoy working with her and hope our professional paths can cross again!
LinkedIn User
Sandrine has been part of my team for many years and I always enjoyed working with her. She is a real professional in both brand/product design and business development. She has also develop integrated digital campaigns with key markets and has proven to be able to grow business hand in hand with many countries around the globe and to adapt easily to various culture.
Pauline Jobelot
I have worked with Sandrine for many years. She was first my manager then when I changed position we still had the opportunity to work together. As a manager she is keen on developing people, leveraging individual qualities and paying attention to people’s differences (cultural/professional backgrounds, personalities...). She is good at coaching and supporting people, making sure we deliver the expected objectives. As a professional, Sandrine is a skilled marketeer with a clear strategic thinking and a strong business acumen. She strives for excellence and has led many international projects with high business impact. I did enjoy working with her and hope our professional paths can cross again!
LinkedIn User
Sandrine has been part of my team for many years and I always enjoyed working with her. She is a real professional in both brand/product design and business development. She has also develop integrated digital campaigns with key markets and has proven to be able to grow business hand in hand with many countries around the globe and to adapt easily to various culture.
Credentials
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Driving Digital Marketing Strategy, Certificate
INSEADMay, 2021- Nov, 2024 -
WSET Level 2
WSET — Wine & Spirit Education TrustMar, 2020- Nov, 2024 -
INSEAD – Pernod-Ricard Leadership Executive program
INSEAD Executive EducationJan, 2013- Nov, 2024
Experience
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Champagne Piper-Heidsieck
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France
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Beverage Manufacturing
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1 - 100 Employee
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Global Brand Director Piper-Heidsieck
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Dec 2022 - Present
Global Brand Director Piper-Heidsieck (Marketing, Digital and Communication) - Develop global brand strategy, in relationship with key markets - Develop and deploy the global marketing (brand platform, innovation, trade activations), digital (management of the digital ecosystem: social media, website, intranet site,...) and communication (press relations and tools, prescribers,...) plans - Define and sustain the CSR strategy at the brand/product level. - Monitor Performance - Manage 4 people (Direct management) Show less
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Luxury & Premium Brands
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Ville de Paris, Île-de-France, France
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Global Marketing Director
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Jul 2022 - Nov 2022
Brand strategy / Communication & marketing plans / Digital / Business development / Premium & luxury Thinking, Planning, implementation, management and coordination Brand strategy / Communication & marketing plans / Digital / Business development / Premium & luxury Thinking, Planning, implementation, management and coordination
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Cafés Richard
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France
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Food and Beverage Manufacturing
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200 - 300 Employee
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Marketing, Digital & Communications Director BtoB (Mission)
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Jan 2022 - Jun 2022
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Martell Mumm Perrier-Jouët
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France
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Beverage Manufacturing
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400 - 500 Employee
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Marketing Director Champagne - Business Development
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2018 - 2021
Scope: Mumm & Perrier-Jouët/ Europe and JapanDevelop both champagne brands in strategic markets focusing on value creation: implement global marketing plans (brand development, portfolio management, digital strategy, ); co-develop local initiatives; negotiate financial plans (P&L, budgets, reporting…)Key achievements: - Drove successfully both brands up selling and turnover growth - Led boost plan for Mumm in France - Managed 3rd party distributor for the Italian market
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Marketing Manager Champagne et cognac - Business Development
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2014 - 2018
Scope: Asia for Mumm-Perrier-Jouët then Europe for Martell & Mumm- Perrier-JouëtAdapt and implement global brand strategy on markets, in relationship with local marketing and commercial teams (from very early marketing plans sharing to local P&L follow-up) Key Achievements: - Manage artistic partnerships for Perrier-Jouët (Develop artistic collaborations and local events such as Design Miami or Eden London)- Develop dedicated tools to ease day-to-day relationships with markets (broadcasting platform, volumes forecasts) Show less
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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International Marketing Manager Martell Cognac
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2008 - 2013
Prestige Range: Martell XO and Martell Cordon Bleu (most profitable reference of Pernod-Ricard portfolio) Define and manage all marketing mix elements, in collaboration with strategic markets (China, Travel Retail , Singapore, Malaysia)Key achievements and results : - Develop numerous global advertising campaigns (TVC and print) with famous artists and directors - Re-design Cordon Bleu and develop new brand identity in the context of the brand Tricentenary- Develop and launch brand extensions: develop concepts, manage consumer researches, develop integrated campaigns)- Launch new Martell.com website Show less
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Senior International Brand Manager Martell Cognac
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2004 - 2008
Develop and launch new Martell XO and Martell Extra (develop concept, packaging, communication platform, event and launch toolkits) Lancement des nouveaux Martell XO et Martell Extra Re-position Martell Cordon Bleu
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Senior Brand Manager/ Brand Manager
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2000 - 2004
Senior Brand manager (Dec 2002 to Feb 2004), in charge of whisky and cognac brands (strategic development, launch of publi-promotional plans)Brand Manager on aperitives and cognac brands (Jun 2001 to Dec 2002)Brand Manager in charge of New Product Developments (Nov 2000 to Jun 2001)
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Saint Louis Sucre
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France
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Food and Beverage Manufacturing
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200 - 300 Employee
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Brand Manager - Eurosucre
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1998 - 2000
Brands: Tutti Free and Carte Blanche then Saint Louis Brands: Tutti Free and Carte Blanche then Saint Louis
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NielsenIQ
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United States
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Information Services
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700 & Above Employee
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Consumer Research Manager (Panel Homescan) - ACNielsen
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1998 - 1998
Management of cross-market researches Management of cross-market researches
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Education
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1997 - 1997
ESSEC - AgroParisTech
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1996 - 1996
ESSEC Business School
MS, Marketing, Marketing -
1993 - 1996
AgroParisTech - Institut des sciences et industries du vivant et de l'environnement
Engineer's degree, Food Industry
Community
