Sandra Maldonado Larrea
Product Designer at Sora Union- Claim this Profile
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Ingles Native or bilingual proficiency
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Español Native or bilingual proficiency
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Bio
Credentials
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BOOTCAMP DISEÑADOR UX/UI
Talento Digital para ChileDec, 2020- Nov, 2024 -
Selected participant for From Linear to Circular London Online
Ellen MacArthur FoundationApr, 2020- Nov, 2024
Experience
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Sora Union
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Professional Services
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1 - 100 Employee
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Product Designer
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Feb 2023 - Present
In this role, I help to define, develop and deliver the visual design systems of products and brands, iterate on design based on feedback from users and stakeholders, conduct user research to understand customers needs and pain points, and help contribute to improving Sora Union processes. In this role, I help to define, develop and deliver the visual design systems of products and brands, iterate on design based on feedback from users and stakeholders, conduct user research to understand customers needs and pain points, and help contribute to improving Sora Union processes.
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Freelance Designer
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Jan 2017 - Present
Development of visual identities, branding, graphic design, packaging and art direction. 100% remote. ° AYMAPU 100% recycled, biodegradable and germinable paper / Rancagua, Chile. Winner of the Latin America Verde Awards 2017 & 2019 "Human Development" category and Avonni Awards 2022. ° FLORA Botanical Herbs Company Smokable botanical herbs / Santiago, Chile. ° AKAO Organic tree to bar chocolates / Quito, Ecuador. ° RELAXED Indoor cultivation automation device / Rancagua, Chile ° AGATHA PRODUCTIONS Audiovisual productions / Santiago, Chile. ° ALPS 2 ANDES Mountain experiences travel service / Puerto Varas, Chile. ° SAN SEBASTIAN DE BATUCO SCHOOL Art and creativity workshops facilitator / Lampa, Chile. ° SWEET BOUTIQUE SALON Beauty salon / RM, Chile. ° MASCADA STUDIO Creative & Marketing Studio / Concepción, Chile. ° DIVE Marketing & Advertising Agency / Santiago, Chile. Show less
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Touch Latam
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Chile
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Digital Accessibility Services
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1 - 100 Employee
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Social Media Manager
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Sep 2020 - Nov 2021
As Social Media Manager, my responsibility was as content creator and content manager, also Community Management in social networks LinkedIn, Facebook and Instagram for company accounts: ° TOUCH Chile, Peru & Colombia Retail logistics services and sales support. ° TOUCH TASK Chile Retail on demand personnel recruitment and placement. ° TOUCH JOBS Retail part and full time personnel recruitment and selection. ° WE TOUCH Training, recruitment and selection of personnel. ° DLT Retail specialized logistics. ° SMART CARGO Peru Electric vehicles. ° PITER Chile On demand personal assistant and personal shopper web platform. ° CHAMBAS Chile Recruitment and selection of personnel. ° DLC Small local (eastern sector of Santiago) business marketplace. Show less
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Algramo
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Chile
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IT Services and IT Consulting
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1 - 100 Employee
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Graphic Designer
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Sep 2020 - Apr 2021
As a Graphic Designer, I supported all areas of the company with the main focus on corporate design and implementation at the point of sale, as well as branding of vending machines, vehicle fleet, merchandising, RRSS and corporate presentations. I had the great opportunity to work in a technological and multidisciplinary environment, where strategic design skills, agile methodologies and project leadership in English were enhanced, as well as the space to propose solutions beyond my field of design, in which I was allowed to create a creative laboratory, a co-creation space called "Algramo COLab" and actively join the Algramo internal work methodology creation group led by Nicolás Günther and Magdalena Garibaldi. I also provided services for the second business unit called BRINGO, a traditional food distributor, supporting their beginnings in branding, corporate design and graphic design for the APP "Boleta Bringo" (virtual ticket booth) and POS advertising design for Algramo's cleaning products. Show less
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Accenture Song
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United States
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Marketing Services
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700 & Above Employee
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Creative Art Director
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Nov 2008 - May 2013
Ex CP Group / Shackleton Chile Graphic and creative development for TV, press, magazines, web and BTL adverising for the accounts: ° 3M Nexcare, Command and Post it. ° Entel People and Corp. ° Puente Alto Council ° San Jorge Sausages, cured meats and cold cuts. ° Autopista Central Highway concession company. ° Santander ° Atento Mexico CRM and BPO services. ° Grupo CP corporate and editorial design. Ex CP Group / Shackleton Chile Graphic and creative development for TV, press, magazines, web and BTL adverising for the accounts: ° 3M Nexcare, Command and Post it. ° Entel People and Corp. ° Puente Alto Council ° San Jorge Sausages, cured meats and cold cuts. ° Autopista Central Highway concession company. ° Santander ° Atento Mexico CRM and BPO services. ° Grupo CP corporate and editorial design.
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Ogilvy Chile
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Chile
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Advertising Services
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1 - 100 Employee
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Creative Art Director
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Feb 2007 - Apr 2008
I had the opportunity to learn and develop as a graphic communicator for direct marketing in an international level agency, taking responsibility for multinational accounts. ° Nestlé Baby Food, Nestlé Profesionales, Nestlé NSB. ° Telefonica ° Lipigas. Gas company ° Presto y Mi Club Lider. (Walmart) ° Copesa/La Cuarta. Newspaper media ° Brahma (OgilvyInteractive) I had the opportunity to learn and develop as a graphic communicator for direct marketing in an international level agency, taking responsibility for multinational accounts. ° Nestlé Baby Food, Nestlé Profesionales, Nestlé NSB. ° Telefonica ° Lipigas. Gas company ° Presto y Mi Club Lider. (Walmart) ° Copesa/La Cuarta. Newspaper media ° Brahma (OgilvyInteractive)
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Tango Uno
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Chile
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Events Services
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1 - 100 Employee
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Art Director
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Oct 2006 - Jan 2007
The experience in this agency taught me the world of BTL, known also as non-traditional advertising, and how we think out-of-the-box ideas for brands based in experiences, but their importance for the relationship with the brands and how to get out of traditional media to generate a memorable consumer impact. The accounts I was in charge of were: ° Channel 13. TV Media °Santander Santiago Bank. ° VTR. Telecommunication company. ° Penta Life. Insurance company. ° Polpaico Group Cement company. ° Entel. Telecomunications company ° Universidad Mayor Education. Show less
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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Junior Art Director
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Mar 2005 - Nov 2005
EX IDB/FCB The first advertising agency I worked for, who were part of the portfolio of the multinational FCB (Foote, Cone & Belding), one of the largest global networks of advertising agencies. I did my professional internship as an Art Director for multinational accounts on mass media. Here I met my mentors who gave me the creative and artistic bases that I have deepened until today. The accounts that were assigned to me as an assistant art director were: ° CCU, Canada Dry, Canada Dry Light and Crush. ° Soprole Next ° Cencosud S.A, Florida Center Mall ° Johnson by Family Kit, Raid, Baygón, Lysoform and Pato Purific ° Universidad de las Américas ° Fun Max Toys. Show less
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Education
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2001 - 2005
Universidad de Las Américas (CL)
Advertising, mention Creativity., Art Direction -
2021 - 2021
Instituto Profesional AIEP
UX UI Design, Computer Technology/Computer Systems Technology -
2016 - 2016
NOVA INSTITUTE OF TECHNOLOGY
Interactive Digital Media Diploma, Graphic Design -
2011 - 2012
Universidad del Pacífico (CL)
Administration and Management of Creative Processes Diploma, Creativity -
1995 - 2000
Liceo Carmela Carvajal de Prat
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