Picture Researcher

• Jun 2021 - Present

Founding Artist and Environmental Art Therapy practioner

• Apr 2015 - Present

Project Wonderlands is an umbrella name for my side-project which is a small body of environmental art works and public commissions exploring nature-based art in urban environments. There are usually 1/2 small-scale projects a year and this ongoing research-based work started in 2015 after a career break after 7 years in a fast-paced fashion industry and as a response to the emotional, physiological and psychological impacts from the lack of nature connection in today’s urban environments. By working outdoors, with nature-based materials or on nature-based themes, these environmental art 'as' therapy projects and workshops aim to connect the dots between nature, art and therapy. 'Every piece is part of the whole' Show less

Freelance Picture Editor + Garden Photographer.

• Jan 2017 - Apr 2022

Multi-faceted p/t role working for a growing social enterprise and vital community green space in busy East London, creating and curating compelling visual content as an in-house photographer and picture editor. Working both independently and collaboratively to bring awareness and communicate the organisation’s history, shared goals, work and values through visual storytelling. Producing impactful photo stories and holistic content for various digital platforms including social media, website platforms, print publicity, marketing purposes and for national press regularly including regularly The Guardian, Hackney Gazzette, Garden's Illustrated and Conde Nast Traveller. As part of an evolving digital content strategy I have developed, curated and managed a garden blog to share the wider use of the garden as a community organisation. A key development has been working with metadata managing and setting up a brand new Resource Space DAM library for the garden at the start of lockdown, organising and transferring 10 years of key photographic assets for future use. Recently projects include producing visual content to strengthen lockdown communications with real-time video and photo storytelling whilst the garden was closed. Also collaboratively developing a campaign around a re-opening Crowdfunder and 10 years to celebrate the garden with a social portraiture series in development since 2017 capturing people and stories from those who use the garden past and present. Connecting with a broad range of collaborators including local artists, art organisations, local councilors, social-sector and horticultural organisations on various creative project developments including a collaborative ceramics project for the garden by Central Saint Martins final year students. Special projects include facilitating nature-based art workshops, working on primary school programmes and with groups of Older people and disadvantaged adults. Show less

Picture Editor

• Jan 2019 - Jul 2020

Working in a new role for the company as picture editor as part of the design team through a comprehensive award-winning brand relaunch in 2019. Working collaboratively with the senior creative and in-house photographer in the creation of compelling visual content for multi-channel activity. Adhering to new brand guidelines to authenitcally capture the essence of the school with creative portraiture and photojournalistic content. Working with a high calibre of school participants past and present . Photographic producer organising and managing the logistics of local and global photoshoots of staff, students, faculty and alumni. Managing the entire commissioning process, from sourcing photographers, commissioning and post-production. Also working with the in-house photographer on environmental portrait shoots for Think the London Business School's editorial publication working on issues including "30 People who are changing the world". A combined picture desk role acting as the main point of contact for any internal/external picture library requests . Managing from concept to production, tracking and administering all photographic assets to the school's picture library/DAM system (Resource Space), and curating photographic collections and photo stories to promote content. Developing new ideas and collaboratively leading on photographic art direction for creative campaigns including Diversity "The Power of Difference" and new programs for Women in Leadership & LGBTQ+. Show less

Documentary Photographer

• Apr 2015 - 2019

Clients include; VICE Unlimited, Land Rover Monthly, Artangel, Metal, WGSN, Farm.Shop London, Artists Matt Lewis, Shubha Taparia, Prahlad Bubbar Gallery, Big Lunch Extra (Eden project), Dalston Eastern Curve Garden, Nene Coppicing & Crafts, PECT, 1 Silver Road, Blood Music, Cafe Oto, Simon Pomery and other private commissions. Clients include; VICE Unlimited, Land Rover Monthly, Artangel, Metal, WGSN, Farm.Shop London, Artists Matt Lewis, Shubha Taparia, Prahlad Bubbar Gallery, Big Lunch Extra (Eden project), Dalston Eastern Curve Garden, Nene Coppicing & Crafts, PECT, 1 Silver Road, Blood Music, Cafe Oto, Simon Pomery and other private commissions.

Digital Editor, Website Content Assistant + Editorial Photographer

• May 2016 - May 2017

Freelance In-house role as part of the content team editing and re-publishing all existing and archived print content to a new website platform utilizing internal databases. Independently choosing and curating relevant and engaging photo story content and re-formatting copy specific for digital use. Role leading to editorial photography commissions and supporting new content ideas. Creating interview notes whilst on-location to support journalists. Freelance In-house role as part of the content team editing and re-publishing all existing and archived print content to a new website platform utilizing internal databases. Independently choosing and curating relevant and engaging photo story content and re-formatting copy specific for digital use. Role leading to editorial photography commissions and supporting new content ideas. Creating interview notes whilst on-location to support journalists.

Assistant Artist, Producer, Documentary Photographer

• Mar 2016 - Aug 2016

6 month commission working with London based sound Artist and Musician Matt Lewis as assistant artist and documentary photographer on socially engaged contemporary art project for METAL Peterborough and their "Resident " exhibition. A project supported by Arts Council England exploring issues around noise and antisocial behaviour, acoustic ecology, sound and the environment and town planning. Assisting with project planning, coordination, design, exhibition assistance and photographic documentation for exhibition + digital marketing use. Contributing to field and general research, locations for public workshops assistance and scouting. http://www.metalculture.com/artists-area/matt-lewis/ Show less

Freelance Senior Print Consultant

• Jan 2015 - Oct 2015

Visual research | Contemporary print innovation presentations with a visual arts focus | Art direction | Catwalk analysis trend reports, looking at core, fashion + key theme prints for the season | Future Trend concept development: complete reports - mood content, through to key concept boards & original print artwork design contributions. “With a decade of experience and a leading contemporary edge. She moves seamlessly between commercial and directional, making them work together, and her client list has included Topshop, ASOS, Miss Selfridge and a number of Independent brands. She started her experience at Sleaze magazine, where she designed, styled, worked on photoshoots. With a Fine Art postgraduate degree from Central Saint Martins, visual arts and culture are huge influences on her work. Sandra loves the idiosyncrasies of people, nature, being a hippy and would be barefoot forever if she could.” Sandra Halliday Stylus Fashion Show less

Print & Graphics Fashion Trends Editor & Designer

• Mar 2010 - Oct 2014

WGSN is a global foresight business. Our experts provide deep insight and analysis of consumer, fashion and design trends. We inspire our clients to plan and trade their range with unparalleled confidence and accuracy. Together, we Create Tomorrow. WGSN compromises of market-leading products including WGSN Fashion, Insight, Lifestyle & Interiors and our bespoke consultancy services. As a Print & Graphics Trend Specialist, I drove customer retention by creating and curating market-leading visual and written content for WGSN digital platforms. Digital savvy role included working with various CMS and social media platforms, Google Analytics, Salesforce, and WGSN’s own back-end DAM system. On-line Publishing Editor | Trend Concepts, written content, visual content, research, design & ideas | Think Tank & Future Forecasting | Art direction I Arts & Culture influence | Liasing with existing and new Clients |Original design artwork & Illustration | Print & Graphics Editorial content for all womenswear markets | Assessing Content Strategy | Proven high analytics of engaging content produced with regular most-viewed reports & print trend confirmations | In-house and external concept presentations | Catwalk analysis | Market analysis | Photographic research | Global travel | Trade shows | Use of Online publishing tools | Social media - Twitter & Tumblr | Student + internship support | Charity third-party communication | Collaborations within teams including womenswear, juniors, catwalks, retail and contributing to future trend ideas as part of the Fashion Forecast team. Show less

Womenswear Print Lead + Designer

• Jul 2008 - Aug 2009

CLIENTS: TOPSHOP | ASOS | MISS SELFRIDGE CLIENTS: TOPSHOP | ASOS | MISS SELFRIDGE

Digital Designer + Photographic Contributor

• Jul 2007 - Jul 2008

Designer working on men's and women's trend concepts, mood boards, print designs & reportage photography from key fashion cities including Berlin and Paris and key exhibitions & events. Designer working on men's and women's trend concepts, mood boards, print designs & reportage photography from key fashion cities including Berlin and Paris and key exhibitions & events.

Graphic Designer Desktop Publishing

• Jul 2005 - Aug 2006

Graphic designer for Travel brochures, working in-house within a publishing team. Graphic designer for Travel brochures, working in-house within a publishing team.

Design Editorial work experience

• Apr 2004 - Jun 2004

Assistant art direction, styling, creative design and photo shoot experience. This was my initial little eye opener! Assistant art direction, styling, creative design and photo shoot experience. This was my initial little eye opener!