Sandra Hoedemaker
Client Attraction Strategist and Business Coach for Personal Chefs at Chef in Demand- Claim this Profile
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German Professional working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Jeanine Pedersen
Sandra is one of the few great leaders I've had the pleasure to work with. I reported to her directly for 2 years when I was working at Noville. She is a positive, fair, and supportive leader. She cares about her employees and is excellent at fostering their learning and growth. I am grateful I had the pleasure of working with her.
Nikki Croes
Before I signed up for Sandra’s Chef in Demand 12-session program, I had the passion and training to start my own Personal Chef business but struggled with marketing, pricing and selling my services. Within a short time, I developed the skills and strategies necessary to grow and expand my business. Sandra held me accountable and supported me along the way. I am truly grateful for the opportunity to work with her, and wouldn’t have gotten this far, this quickly, without her. I highly recommend her to chefs looking to take their business to the next level!
Jeanine Pedersen
Sandra is one of the few great leaders I've had the pleasure to work with. I reported to her directly for 2 years when I was working at Noville. She is a positive, fair, and supportive leader. She cares about her employees and is excellent at fostering their learning and growth. I am grateful I had the pleasure of working with her.
Nikki Croes
Before I signed up for Sandra’s Chef in Demand 12-session program, I had the passion and training to start my own Personal Chef business but struggled with marketing, pricing and selling my services. Within a short time, I developed the skills and strategies necessary to grow and expand my business. Sandra held me accountable and supported me along the way. I am truly grateful for the opportunity to work with her, and wouldn’t have gotten this far, this quickly, without her. I highly recommend her to chefs looking to take their business to the next level!
Jeanine Pedersen
Sandra is one of the few great leaders I've had the pleasure to work with. I reported to her directly for 2 years when I was working at Noville. She is a positive, fair, and supportive leader. She cares about her employees and is excellent at fostering their learning and growth. I am grateful I had the pleasure of working with her.
Nikki Croes
Before I signed up for Sandra’s Chef in Demand 12-session program, I had the passion and training to start my own Personal Chef business but struggled with marketing, pricing and selling my services. Within a short time, I developed the skills and strategies necessary to grow and expand my business. Sandra held me accountable and supported me along the way. I am truly grateful for the opportunity to work with her, and wouldn’t have gotten this far, this quickly, without her. I highly recommend her to chefs looking to take their business to the next level!
Jeanine Pedersen
Sandra is one of the few great leaders I've had the pleasure to work with. I reported to her directly for 2 years when I was working at Noville. She is a positive, fair, and supportive leader. She cares about her employees and is excellent at fostering their learning and growth. I am grateful I had the pleasure of working with her.
Nikki Croes
Before I signed up for Sandra’s Chef in Demand 12-session program, I had the passion and training to start my own Personal Chef business but struggled with marketing, pricing and selling my services. Within a short time, I developed the skills and strategies necessary to grow and expand my business. Sandra held me accountable and supported me along the way. I am truly grateful for the opportunity to work with her, and wouldn’t have gotten this far, this quickly, without her. I highly recommend her to chefs looking to take their business to the next level!
Credentials
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Certified Money, Marketing and Soul® Coach
Kendall Summerhawk Professional Training and Coaching -
Health Coach Certification
Institute for Integrative Nutrition -
Niche Breakthrough Secrets® Coach Certification
Kendall Summerhawk Professional Training and Coaching
Experience
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Client Attraction Strategist and Business Coach for Personal Chefs
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Jun 2012 - Present
WANT TO ATTRACT MORE IDEAL CLIENTS?Personal chefs and other service-based culinary entrepreneurs know me as the Client Attraction Strategist and creator of the Chef in Demand Success System. The Chef in Demand Success System helps personal chefs and other service based culinary entrepreneurs...► Identify and locate their ideal clients► Brand themselves and their businesses so they stand out from the crowd ► Charge what they are worth and get it► Craft a marketing plan to support their business growth► Close the sale more often and with integrity...so they can keep their calendars fully booked with less effort and run a thriving culinary business. AS THE OWNER OF CHEF IN DEMANDI have sole responsibility for generating leads and sales by developing and executing digital marketing campaigns that use webinars, teleclasses, video, landing pages, blogs, email, websites, audio and social media. KEY ACCOMPLISHMENTS► Achieved 20% market penetration by blogging and building strategic partnerships► Realized above industry average email open rates of 30% and click-through rates of 8.5%► Created, marketed and led webinars and teleclasses with a 20% conversion rate► Attracted 100+ culinary entrepreneurs to webinars and teleclasses on a consistent basisWHAT OTHERS HAVE TO SAY:"Sändra led me through a process that helped me take the steps needed to go from where my business was when we started to a whole different place. By the end of our time together, I had 4 new, repeating clients and had increased my monthly income by 50%!" Kellie Tikkun, Chef at Mandala MealsSpecialties: Coaching | Branding | Niche Market Development | Marketing | Leading Groups | Networking | Written and Verbal Communication | Public Speaking | LinkedIn Expert | Pricing | Email Marketing | Blogging | Content Creation | Closing the Sale | Presentations | Entrepreneurship
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Simply Living Healthy
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United States
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Medical Practices
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The Heart-Healthy Food Coach
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Jun 2008 - May 2012
Consumer demand continues to increase for foods, flavors and other products that are healthy for people and the environment. This growing trend is one that I am interested in and passionate about so it led me to complete my certification as a Health Coach and launch a startup business called Simply Living Healthy.Simply Living Healthy’s mission was to help clients lose weight and improve heart health without deprivation. Specifically, individual and group coaching programs were designed to help clients...► Discover how to quickly prepare healthy and delicious foods► Reduce sugar cravings and emotional eating► Incorporate fun movement into their lives► Improve sleep► Build a life they love so they no longer resort to food to fill the voidAs the owner of Simply Living Healthy, I was responsible for all aspects of running the business with most of my time spent getting and servicing clients. KEY ACCOMPLISHMENTS► Coached clients that got results – they reduced food cravings, improved sleep, and lost weight► Developed value-based marketing approaches and quickly filled group programs WHAT OTHERS HAVE TO SAY:"While working with Sandra, I lost almost 15 pounds by following the guidelines she gave.” Ruth Miale “Sugar plays a much smaller role in my life now and my evening food cravings are finally in control after implementing Sandra's recommendations. Having Sandra as my coach was the best possible choice I could have made.” Elyse Casimir“My energy increased, my headaches lessened, and my afternoon sugar cravings disappeared due to actions I took while working with Sandra." Mary DePasqualeSpecialties: Health and Wellness | Coaching | Marketing | Public Speaking | Presentations | Written and Verbal Communication | Email Marketing | Blogging | Content Creation | Closing the Sale | Food | Nutrition | Cooking Classes | Entrepreneurhip | Leading Groups
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Business Director North America - Flavors & Fragrances
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May 2002 - May 2008
While working at Rhodia (now Solvay), I was charged with profit and loss (P&L) responsibility for the fragrance and flavor raw materials we sold. The North American territory I managed was worth $140 million. I developed business-to-business sales strategies and oversaw their execution by leading a 6-person team that consistently achieved aggressive forecasts. I worked closely with my counterparts in Europe, Asia, and Latin America to win business at global accounts. My clients included domestic and global food, flavor and fragrance companies. KEY ACCOMPLISHMENTS► Grew territory sales 10% - 30% per year while increasing profit margins► Increased prices 50% over 5 years while retaining key customers► Re-structured distribution network which increased profitability and market penetrationPROMOTIONSPromoted from Business Manager to Business Director in 2007WHAT OTHERS HAVE TO SAY:"Sandra is a results-oriented business executive with a proven ability for increasing the bottom-line and expanding her market." Ann Hartman, Finance Director at SolvaySpecialties: Business Development | Strategic Planning | Working Cross-Functionally | Pricing Strategy | Forecasting | Ingredients | Flavors | Fragrances | Distribution | Negotiation | Client Relationship Building | P&L Management | Raw Materials | B2B Selling | Sales Management
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Marketing Director North America - Flavors & Fragrances
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Mar 2000 - May 2002
The time I spent at Noville not only deepened the fragrance knowledge I gained while working at Firmenich previously but also introduced me to the flavor industry. Like at Firmenich I utilized internal and external data sources to develop marketing strategies and creative, consumer acceptable concepts that helped win business. Customers I serviced included domestic and global home care, personal care and pharmaceutical companies. The department I managed consisted of 2 Marketing Managers, 1 Graphic Designer, and a Marketing Assistant. I also oversaw consumer testing in coordination with an outside consumer testing agency. I collaborated with other departments including the applications lab, sales, and fragrance/flavor development. KEY ACCOMPLISHMENTS► Convinced Board of Directors to approve the marketing plan and budget I developed► Increased department efficiency by streamlining communication and prioritizing projects► Delivered market overviews and trend presentations to support sales in winning new businessWHAT OTHERS HAVE TO SAY:"Sandra is one of the few great leaders I've had the pleasure to work with. She cares about her employees and is excellent at fostering their learning and growth." Jeanine Pedersen, Marketing Manager, Trends & Communication at TakasagoSpecialties: Presenting | Managing | Budgets | Marketing Plan | Consumer Testing | Questionnaires | Trendspotting | Creativity | Brainstorming | Leading Cross-Functional Teams | Flavors | Fragrances | Consumer Packaged Goods | Project Management | Written and Verbal Communication | B2B
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Firmenich
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Switzerland
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Chemical Manufacturing
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700 & Above Employee
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Marketing Director North America - Body Care and Home Care Fragrances
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Sep 1995 - Sep 1999
Thinking creatively and strategically was essential in order to succeed as the Marketing Director at Firmenich. My days were spent tracking and analyzing global consumer trends as well as trends in fashion, food, fragrance, and technology in order to uncover the next big idea for my clients’ home care and personal care products. I would then translate these trends into cutting-edge, consumer-acceptable fragrance concepts that’d I’d present to senior level clients in order to win business.As Marketing Director I managed a 3-person creative team and was appointed project leader whenever a marketing brief was accepted. As project leader I had to coordinate the efforts of cross-functional teams in order to complete the project to the clients’ satisfaction within given time frames. Clients I serviced were global consumer product companies that manufactured home care and personal care products. KEY ACCOMPLISHMENTS► Generated marketing concepts that clients embraced and launched in the marketplace► Wrote and delivered numerous presentations that helped the sales team close the sale► Led creative brainstorming sessions that generated winning fragrance conceptsPROMOTIONSPromoted from Marketing Manager to Marketing Director in 1998WHAT OTHERS HAVE TO SAY:"Sandra is an exceptional presenter. In fact, she ranks as one of the best presenters I have ever met. Her presentations are so persuasive that clients would take her marketing concepts and use them for their own brand promotions." Milton Hull, Vice President Sales at FirmenichSpecialties: Presenting | Creativity | Brainstorming | Project Management | Leading Cross-Functional Teams | Marketing | Consumer Research | Home Care | Body Care | Fragrances | Marketing Strategy |Trendspotting | Market Analysis | Gap Analysis | Public Speaking | Business-to-Business Selling
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Education
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Rutgers Business School
Master of Business Administration (MBA), Marketing Concentration -
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Hamilton College
Bachelor of Arts (BA), German Major - Mathematics Minor
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