Sandra El Atrach

Unit Head - Communications at ACE Gallagher
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Contact Information
Location
United Arab Emirates, AE
Languages
  • Arabic Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • Digital Optimisation
    CIM | The Chartered Institute of Marketing
    Mar, 2023
    - Oct, 2024
  • Diploma in Professional Digital Marketing
    CIM | The Chartered Institute of Marketing
    Mar, 2023
    - Oct, 2024
  • The Digital Customer Experience
    CIM | The Chartered Institute of Marketing
    Dec, 2022
    - Oct, 2024
  • Gut Health Consultant
    Udemy
    Jan, 2022
    - Oct, 2024
  • Press Release Writing
    International School of Communication (ISOC)
    Jun, 2021
    - Oct, 2024
  • Professional Certification in Digital Marketing
    Inc Academy
    Jul, 2020
    - Oct, 2024
  • CIM ACIM Member
    CIM | The Chartered Institute of Marketing
    Mar, 2023
    - Oct, 2024
  • Google Analytics for Beginners
    Google
    Apr, 2020
    - Oct, 2024

Experience

    • Bahrain
    • Insurance
    • 1 - 100 Employee
    • Unit Head - Communications
      • Jul 2019 - Present

    • Digital Communications Officer
      • Jan 2018 - Jul 2019

    • United Arab Emirates
    • Investment Management
    • 700 & Above Employee
    • Marketing Executive
      • May 2017 - Dec 2017
    • United Arab Emirates
    • Retail
    • 1 - 100 Employee
    • Digital, PR and Social Media Officer
      • Mar 2015 - Apr 2017

      • Managing the company website and production of web content regularly. • Attending to customer enquiries on a regular basis. • Updating and scheduling publications on Social Media. • Using web content management systems to analyze statistics and generate campaign and other reports on a weekly, monthly and yearly basis. • Designing, creating and managing promotions, ad campaigns, and contests. • Working cooperatively with key team members, clients and vendors keeping all forms of communication updated. • Keeping the radio content and sponsorship updated according to mall events and season. • Creating and executing media plans that include Social Media, Digital platforms, Radio, BTL Advertising, ATL Advertising, SMS, and Email according to specified promotions or activations. • Planning events and promotions to take place in the mall. • Coordinating with other departments in accordance to newly opened stores. • Coordinating with retailers in the mall for future event collaborations and in mall activations. • Working closely with Public Relations firms, checking and planning future press releases. Training Sessions include: • Attended Google AdWords Workshop [2015] • Certificate in Effective Office and Secretarial Training [2015] Awards: Employee of the Month [June 2016] Show less

    • MBC Action Promonation Intern
      • Aug 2014 - Sep 2014

      Produce upcoming trailers / promo’s for the channel - Snakes on a plane - The Mechanic - Edge of Darkness - Deep Blue Sea - Half Past Dead 2 Produce crime nights teasers for the channel Produce upcoming trailers / promo’s for the channel - Snakes on a plane - The Mechanic - Edge of Darkness - Deep Blue Sea - Half Past Dead 2 Produce crime nights teasers for the channel

    • Aviation & Aerospace
    • 1 - 100 Employee
    • Surveyer
      • Oct 2013 - Oct 2013

      Chosen by Airbus - Surveying - Analyzing respondent’s answers Chosen by Airbus - Surveying - Analyzing respondent’s answers

    • Junior Marketing planner
      • Jul 2013 - Sep 2013

      - Writing marketing proposal for Arab Cable Company - Update the company blog - Take part in pitching ideas for Keep Schools Clean Abu Dhabi Government project - Take part in the Mussafah Blue Print project Pitch in ideas Create basic design Write marketing plan for the Blue Print - Attend corporate meetings - Writing marketing proposal for Arab Cable Company - Update the company blog - Take part in pitching ideas for Keep Schools Clean Abu Dhabi Government project - Take part in the Mussafah Blue Print project Pitch in ideas Create basic design Write marketing plan for the Blue Print - Attend corporate meetings

    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Cultural Attache
      • 2013 - 2013

      Chosen by Dubai Lynx to be a cultural attaché during the judging of the Dubai Lynx awards Chosen by Dubai Lynx to be a cultural attaché during the judging of the Dubai Lynx awards

    • Supervisor
      • Mar 2012 - Mar 2012

      • Responsible for over 350 youngsters. • Take care of them and their actions. • Dealing with parents • Responsible for over 350 youngsters. • Take care of them and their actions. • Dealing with parents

Education

  • Heriot-Watt University
    Masters with distinction, International Marketing Management with Digital Marketing
    2018 - 2020
  • American University of Sharjah
    Bachelor's degree, Advertising, minor in Marketing
    2010 - 2014
  • International School of Choueifat, Abu Dhabi
    General High School Diploma, Education
    1999 - 2010

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