Experience

N2Growth

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Senior Associate, N2Growth

  • Dec 2022 - Present

• Associate , N2Growth

  • Aug 2021 - Dec 2022

  N2Growth is a top executive search firm serving more than 50 markets across The Americas, Europe, MENA, and APAC. N2Growth is known for their "next practices" approach in helping clients unlock value within their talent ecosystem of talent acquisition, strategy, and optimization. N2Growth is consistently ranked by Forbes as one of the Top 10 executive search firms globally.More information about our practice can be found at www.N2Growth.com



Sandra Birnie Consulting

• Principal

  • May 2011 - Aug 2021

  Results oriented marketing consulting for small and medium businesses. Creative and relevant marketing strategies for all aspects of customer acquisition, engagement and retention . Specialties include: interactive and online marketing, web development and launch, PPC advertising, web analytics, digital media, brand experience and strategy. Results oriented marketing consulting for small and medium businesses. Creative and relevant marketing strategies for all aspects of customer acquisition, engagement and retention . Specialties include: interactive and online marketing, web development and launch, PPC advertising, web analytics, digital media, brand experience and strategy.


Cowell Auto Group
• Canada
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Group Marketing Communications Manager

  • Oct 2017 - Mar 2020


Destination Auto Group

• Canada
• Retail Motor Vehicles
• 1 - 100 Employee

• Director of Marketing

  • Jun 2015 - Jan 2017

  Responsible for leading the development and implementation of marketing strategies to promote and enhance the Destination Brand through improving customer acquisition, retention , and loyalty, across all communication channels. Responsible for leading the development and implementation of marketing strategies to promote and enhance the Destination Brand through improving customer acquisition, retention , and loyalty, across all communication channels.



Canucks Sports & Entertainment (CSE)

• Canada
• Spectator Sports
• 400 - 500 Employee

• Director, Marketing and Partner Activation

  • Jul 2012 - Jun 2015

  Responsible for leading the Marketing and Partner Activation team in the development and execution of Canucks marketing and sales programming and the delivery of exceptional partner service and activation results. Responsible for leading the Marketing and Partner Activation team in the development and execution of Canucks marketing and sales programming and the delivery of exceptional partner service and activation results.



Lululemon - Las Vegas

• Brand Manager

  • Nov 2009 - May 2011

  Lead the team of 21 people to sales growth of 53% in 2010 over 2009 Lead the team in achieving "stretch" sales targets for 2010 - 103% for the year - in excess of established targets Consistently exceeded monthly store sales targets for fiscal 2010 Initiated renovation of backroom at store to better manage inventory - increase sales by approx $100,000 annually Established key relationships in the community for trunk show opportunities. Growing trunk show sales by +300% Initiated and conceptualized VIP events at the store - leading to +100% growth in special event revenue Successfully managed store operating budget to plan each month Successfully delivered store contribution margins to plan each month Show less



Riptown Media - Vancouver

• Corporate Marketing Manager

  • Dec 2005 - Mar 2007

  Lead the marketing of various clients initiatives such as , industry conferences, special events, Pay-Per-View productions, guerrilla marketing, product placement and co-branded promotions Developed Corporate Marketing Plans to meet clients marketing goals and objectives Research & identified opportunities to grow / leverage the client's brand Worked with external agencies to maximize these relationships, expand ideas, and implement plans Lead competitive analyses of the marketplace with external research houses Assisted in the development and implementation of infrastructure / processes to improve team efficiencies Managed a team of four Campaign managers as they developed and executed marketing plans Provided support to team members in the development of their core skills and competencies Provided semi-annual reviews of team members performance Show less



Labatt Breweries - Toronto

• Brand Solutions Manager

  • Nov 2000 - Mar 2003

  Managed external promotional, interactive, and field marketing agencies through all steps of program development including briefing, concept development, execution and post analysis Developed & executed national on-premise programs for Stella Artois leading to an awareness and trial increase of 23%. Developed and launched Stella Artois Gift pack into LCBO in Ontario, which proceeded to be the number one gift pack in 2003 Lead agency retainer fee evaluation resulting in $100,000 savings for the company Managed and reported on $14 million brand budget Internally led the development of the Stella Artois outdoor & print campaigns for 2003 Managed & developed consumer events for key brand initiatives on Stella Artois and the UK brands leading to brand awareness & trial up +12%. Lead promo agency in development of national "in case" program leading to a 20% increase in volume Lead promo agency in development of national on-premise program leading to increase in on premise volume of +17% Lead field marketing agency in development of grass roots brand experience program resulting in increased brand awareness of +10% Managed and reported on budgets ranging from $12 million budget - $23 million Show less



Unilever- Toronto

• Assistant Brand Manager

  • Oct 1998 - Nov 2000

  Managed strategic direction of $140 million brand Coordinated advertising and promotional objectives on the brand. Results during period on the brand show increased national share of 1.8 pts, as well as increased $ volume by 18% Managed "grass roots" sponsorship programs in the Western region. Results to date show increased share of 6.7 pts, and increased $ volume of 28% Analyzed sport's properties "fit" for the brand and worked with promotional agencies to develop brand experience programs consistent with the overall brand advertising campaign Developed brand strategy for re-launch of the brand in 2001 Worked with research houses to develop quantitative testing to test current consumer brand perceptions and test future potential brand positioning Lead brainstorming sessions involving all agencies to facilitate idea generation Liaised with US counterparts on the brand to facilitate communication of ideas, strategies, insights between US and Canada Lead the development of field marketing initiative on the brand for 2000 and program extension into Show less



KPMG - Vancouver

• IT Services and IT Consulting

• Accountant

  • Sep 1994 - Sep 1998

  Planned, implemented and managed year end audits of client's businesses Managed members of the audit team Assessed key risk areas of the audit in report to partners Reviewed procedures and analyses performed by team members Analyzed client's business for key risk areas during year end audit Prepared corporate and personal tax returns Documented and tested client's Internal Control Systems Performed specified audit procedures to gain assurance over client's financial statements Prepared personal and corporate tax returns Show less