Sandra Beda

Head of Communications at Warren-Newport Public Library
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Contact Information
us****@****om
(386) 825-5501
Location
Gurnee, Illinois, United States, US

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Stephanie Kay

I had the great pleasure of working with Sandra to implement the library's mobile app. Her attention to detail, flexible approach and grasp of the technology made working with her an enjoyable and rewarding experience. I would highly recommend her for anything she chose to do.

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Experience

    • United States
    • Libraries
    • 1 - 100 Employee
    • Head of Communications
      • Apr 2018 - Present

      Coordinates & implements the overall strategic communication program of the library, including internal communication among staff, management & board of trustees. Cultivates and maintains effective relationships with media contacts & community partners. Assists all library staff with the preparation of publicity, scripts, promotions, displays, and/or marketing of library programs and services. Steers staff committee to envision & develop content management strategies for social media & other online presences. Leading contributor to WNPL's website, Facebook, Twitter, and Instagram presences. Serves as member of library management team, assisting with policy development & revision, recommendations for annual budget, strategic planning & customer service improvements. Current projects include: -development of a strategic communications plan-preparing to launch an online project management tool for communications requests-further communications of EDI initiatives

    • Co-Manager of Adult Services and Virtual Services Coordinator
      • 2013 - Apr 2018

      Managing daily activities of a sixteen person reference, reader's/media advisory and programming department at one of the busiest libraries in Lake County, IL, and a Chicago Tribune's Top Workplace in 2011, 2012, & 2013. Serve as member of library management team, assisting with policy development and revision, recommendations for annual budget, strategic planning and customer service improvements. Initiating engaging & relevant adult programming by guiding & supporting key department staff. Leading staff committee to envision and plan for virtual services and develop content management strategies for social media and other online presences. Regular contributor to WNPL's website, Facebook, Twitter and other social media presences. Current projects include:• complete website redesign to improve user experience & responsiveness • reimagining current physical spaces to flex for future needs

    • Co-Manager of Reference Services
      • 2005 - 2013

      Served as member of library management team, assisted with policy development and revision, recommendations for annual budget and strategic planning. Led Web Committee through launch of WNPL's first mobile app, web redesign, and other virtual service projects. Piloted cross departmental team to provide community outreach to over one thousand patrons during library's closure for five weeks during building project in 2011.

    • Reference Librarian
      • 1999 - 2005

      Conceived, coordinated and implemented adult programming, provided technology instruction for patrons and staff, actively participated in Branding, Safety, Rewards & Staff Development Day teams, expanded role in collection development to include audio visual collections.

    • Reference Associate
      • 1993 - 1999

      Provided creative and thorough reference and reader's/media advisory services, assisted with basic technology questions, participated in collection development, supported adult programming, served as 'Business Liaison' to community. Provided input for library's long range planning process, leading to a successful referendum with voter approval of a tax rate increase.

    • Libraries
    • 1 - 100 Employee
    • Technology Coordinator/Technical Services Associate
      • 1992 - 1994

      Demonstrated leadership in supervising a retrospective conversion project, managing library LAN and other technologies, providing technology training for staff, and streamlining copy cataloging processes through technology. Contributed to library's long range plan, which led to a successful referendum with approval of a $4.5 million bond for a new facility.

    • Circulation Clerk
      • 1992 - 1992

      Provided excellent customer service in assisting patrons with material checkout, account inquiries and initiating library accounts, as well as help with 'triage' reference assistance when reference staff were unavailable.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Advertising & Promotions Coordinator
      • 1987 - 1992

      Began position as Marketing Assistant & Internal Account Representative, promoted to Advertising & Promotions Coordinator. Created press releases, worked with trade media, generated sales leads, maintained nationwide accounts database, planned events including trade shows and sales group meetings, developed and tracked company promotions. Acted as onsite representative for clients including American Express, Chase, Citibank and Wachovia Bank (Wells Fargo). Began position as Marketing Assistant & Internal Account Representative, promoted to Advertising & Promotions Coordinator. Created press releases, worked with trade media, generated sales leads, maintained nationwide accounts database, planned events including trade shows and sales group meetings, developed and tracked company promotions. Acted as onsite representative for clients including American Express, Chase, Citibank and Wachovia Bank (Wells Fargo).

    • Marketing Assistant
      • 1984 - 1987

      Assisted in a wide variety of marketing, telemarketing and graphic arts projects for this full-service, transportation focused advertising agency with clients such as Ford Motor Company, GMC, Spicer and Truckstops of America. Assisted in a wide variety of marketing, telemarketing and graphic arts projects for this full-service, transportation focused advertising agency with clients such as Ford Motor Company, GMC, Spicer and Truckstops of America.

Education

  • Dominican University
    MLIS, Master's in Library and Information Science
    -
  • Northeastern Illinois University
    Bachelor of Science, Major in Marketing, Minor in Management
    -

Community

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