Sandra Arce Garcia

Head of SEO at Esmartia - The Growth Agency
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
Skills

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5.0

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Graciela Pérez Agudo

Trabajar con Sandra ha sido todo un lujo. No solo es muy buena en su trabajo sino que además como compañera no tiene precio. He trabajado muy estrechamente con ella y he de decir que he aprendido muchísimo de SEO y eso me ha sido de gran ayuda a la hora de realizar mis funciones en otras empresas. Perfeccionista, proactiva y siempre dispuesta ayudar. Definitivamente la tendría siempre en mi equipo!

Leticia Pecero Pacheco

Tuve la suerte de compartir camino profesional con Sandra durante un tiempo y solo tengo buenos recuerdos con ella, tanto a nivel profesional como personal. En lo profesional, Sandra es un mujer creativa, super trabajadora y con ese puntito autoexigente de querer hacer las cosas bien. En lo personal, fue una compañera maravillosa de la que aprendí muchísimo y con una empatía y escucha preciosas. Cualquier empresa que cuente con ella sera muy afortunada.

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Credentials

  • TECHNICAL SEO COURSE
    MarketingSyrup Academy
    Jan, 2023
    - Nov, 2024
  • SEO Challenge Course
    MarketingSyrup Academy
    Jun, 2022
    - Nov, 2024
  • Coding course (HTML, CSS & JavaScript)
    SheCodes Workshops
    Mar, 2021
    - Nov, 2024
  • Curso Google Ads
    PUSHCAMP
    Mar, 2021
    - Nov, 2024
  • Curso SEO Técnico
    Windup School
    Jul, 2020
    - Nov, 2024
  • Curso básico de Marketing Digital
    IAB
    Aug, 2016
    - Nov, 2024
  • Cambridge English
    University of Cambridge
    Apr, 2015
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Aug, 2021
    - Nov, 2024
  • SEO Fundamentals Exam
    SEMrush
    Jun, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google Ads
    Apr, 2020
    - Nov, 2024

Experience

  • Esmartia
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Head of SEO
      • Jul 2021 - Present

      ▸ Seo audits for different clients' websites with change recommendations: website architecture, content, linking and other factors to improve SEO positions for target keywords ▸ Creation of Keyword mapping to get a better understanding of the web structure, keyword distribution ▸ Creation and implementation of SEO strategies ▸Market research and competitor analysis to identify new opportunities. ▸ Keyword research for the creation of the editorial calendar for the agency and clients' blogs ▸Monitoring of web traffic through Google Analytics, GSC and Hubspot. ▸ Creation of traffic reports and keywords changes ▸ Coordination with clients and IT for web migrations: creation of web structure, seo optmization and redirect planning

  • martasabecosas studio
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • SEO Consultant
      • Jan 2021 - Present

      SEO consultant for different projects focused on the creation of websites for entrepreneurs and start-up businesses: ▸ Technical SEO audits: business analysis (web, ranking, traffic ....), competitor analysis, keyword research identifying opportunities to drive the overall content strategy ▸ Implementation of web architecture strategies optimized for search engines and crawl budget, internal linking and customer journey study SEO consultant for different projects focused on the creation of websites for entrepreneurs and start-up businesses: ▸ Technical SEO audits: business analysis (web, ranking, traffic ....), competitor analysis, keyword research identifying opportunities to drive the overall content strategy ▸ Implementation of web architecture strategies optimized for search engines and crawl budget, internal linking and customer journey study

  • Sprachcaffe Languages Plus
    • Germany
    • Travel Arrangements
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Apr 2019 - Jul 2021

      ▸ Analysis of ranking changes and traffic reporting and performance▸Perform Keyword research and build keyword mapping with targeted key phrases to monitor▸Creation of content calendar to organise and create topics for blog and other sections to bring traffic to the website▸Technical Seo audits: web analysis to optimise crawl budget and implement improvements (code errors, titles, metadescriptions, load improvement taking into account Core Web Vitals), traffic analysis and flow behaviour improving processes, avoiding cannibalisation and restructuring of pages and sections to improve budget and clicks▸Writing SEO content for the company's websites and blogs ▸Execution of content marketing and linkbuilding strategies▸Tools: Semrush, Sistrix, Ahrefs, Analytics, Screaming Frog, Deepcrawl, Page Speed tools, CMS (Typo3, WordPress), CRM, Mailchimp, Jira, Teams

    • Content Marketing Assistant
      • Oct 2018 - Mar 2019

      ▸Creation of web and blog content▸Influencer management and negotiations - organisation and on-site coordination of a blogger trip to one of Sprachcaffe's locations in Malta▸Strategy, design, management, and analysis of email marketing campaigns ▸Management of social networks and ads▸Execution of content marketing and Linkbuilding strategies▸ Affiliate management: recruitment, reporting, and tracking▸Visual Design (Photoshop, usability)▸Brand building and launch of new product lines

  • Grupo Euroformac
    • Spain
    • E-Learning Providers
    • 100 - 200 Employee
    • Marketing Teacher
      • Feb 2018 - Aug 2018

      ▸Creation of content related to online Marketing, Advertising, Photojournalism and Ecommerce. ▸Creation of discussion forums through virtual Campus. ▸Documentary management of students (CRM), student tutoring. ▸Preparation of reports. ▸Creation of content related to online Marketing, Advertising, Photojournalism and Ecommerce. ▸Creation of discussion forums through virtual Campus. ▸Documentary management of students (CRM), student tutoring. ▸Preparation of reports.

  • Debla Cursos de Español
    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2017 - Jan 2018

      ▸Managing and monitoring social networks (Facebook, Twitter, Instagram and other platforms), promoting events and offline communication. ▸Define page structures. ▸Content creation for the website and media. ▸Design of promotional material: guides, programs and offers. ▸Public Relation in trade shows: creating relations. ▸Mailing campaigns: design and follow-up. ▸Managing and monitoring social networks (Facebook, Twitter, Instagram and other platforms), promoting events and offline communication. ▸Define page structures. ▸Content creation for the website and media. ▸Design of promotional material: guides, programs and offers. ▸Public Relation in trade shows: creating relations. ▸Mailing campaigns: design and follow-up.

  • Justalegria ONG
    • Spain
    • Civic and Social Organizations
    • Community Manager
      • Mar 2017 - Sep 2017

      ▸Creating and managing the online presence of RazonesParaVivir (Justalegria’s proyect for Suicide Prevention) in social media. ▸Content creation. ▸Organizing the second edition of the photography contest #CapturaRazonesparavivir. ▸Campaigns planning - Engagement, Facebook Ads. ▸Analysis on metrics. MILESTONES in my time as Community Manager: ▸Website Traffic: the organic website traffic increased considerably through Web Content, Email Marketing and Social Media campaigns. ▸Engagement: the number of followers on Facebook doubled and the number of participants in the Photography Competition tripled. ▸Increase donations: thanks to the NGO Justalegría's team, with its project "Reasons to live", has managed to make society aware of the problem. After the competition and the fundraising campaigns, expectations were met.

  • Deloitte
    • Business Consulting and Services
    • 700 & Above Employee
    • Administrative Officer
      • Jun 2015 - Jun 2017

      ▸Serving customers by supporting receptionist; answering questions, forwarding messages, confirming customer orders, keeping customers informed about order status. ▸Arranging booking reservations through booking system, flights, insurance, accommodation, meals. ▸Completing and mailing bills, contracts, policies, invoices, or checques. Collecting and processing payments ▸Control of delivery notes and expenses. ▸Maintains supplies by checking stock and material purchases through SAP to determine inventory levels in order to anticipate requirements. ▸Bank transaction. ▸Organising events.

  • TMP Construcción de maquinaria, Burgos
    • Burgos, España
    • Marketing Assistant
      • Mar 2014 - Sep 2014

      ▸Arranging interviews and promotional actions with social media press and radio ▸Keeping up to date with news related with the company. ▸Sponsorship actions and Corporate Social Responsibility. ▸Documents preparation, translations. ▸Make delivery notes and control and monitory factures. ▸Dealing with international clients. ▸Arranging interviews and promotional actions with social media press and radio ▸Keeping up to date with news related with the company. ▸Sponsorship actions and Corporate Social Responsibility. ▸Documents preparation, translations. ▸Make delivery notes and control and monitory factures. ▸Dealing with international clients.

  • Compass Group UK & Ireland
    • United Kingdom
    • Food and Beverage Services
    • 700 & Above Employee
    • Guest assistant & events - Bristol Zoo Garden
      • Jun 2012 - Oct 2013

      ▸Customer service: selling tickets ▸Assistant during the events. Stock ▸Nominated Levi Legend; employee of the month. ▸Customer service: selling tickets ▸Assistant during the events. Stock ▸Nominated Levi Legend; employee of the month.

  • Universidad de Valladolid
    • Spain
    • Higher Education
    • 700 & Above Employee
    • Responsible for planning sporting activities (Internship)
      • Oct 2009 - Jun 2010

      ▸Organising the agenda sports, events and travels for the competitions ▸Recording competiton results into a database. ▸Organising the agenda sports, events and travels for the competitions ▸Recording competiton results into a database.

Education

  • Ecommaster.es, Escuela Ecommerce y marketing digital
    Máster, Digital Marketing and Ecommerce
    2016 - 2017
  • Universidad de Valladolid
    Graduated, Graduated in Advertising and Public Relation(2006-2011)
    2006 - 2011
  • Universidad de Málaga
    Graduated, Advertising and Public Relation
    2010 - 2011

Community

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