Marketing & Media Coordinator

• Jun 2019 - Present

Official title change to reflect my current role as communications team leader and promotion with more supervisory duties. As Marketing Coordinator I develop and manage short and long-term strategic communications initiatives including public relations, community relations, media relations, internal communications and public information, broadcast services, and content support of program initiatives across a broad range of media including print, broadcast and internet. I effectively communicate the organizations mission, goals, and accomplishments through appropriate channels of communication and may serve as the organization’s spokesperson for media coverage. I am responsible for all marketing services including email marketing, social media, company website and commercial advertising. This position develops and coordinates services for event promotions, video production and graphic design to client specifications. Can produce billable revenue and provide troubleshooting services for internal clients related to photography, videography, graphic design and/or desktop publishing and provides related technology applications training for internal clients.

Promotions & Video Production Specialist, Dept. Information and Instructional Technology Services.

• Feb 2007 - Present

BASIC FUNCTIONS: The primary responsibility of this position involves promotion of ESC Region 19’s brand and educational programs. This position plays a role in the building of positive, long-term relationships that result in an increased understanding of, advocacy for and commitment to the program. This position is responsible for the planning, execution, and coordination of television and video production and is responsible for all aspects of media production implementation, can develop programming for public access channel, develops internal and external video production. Maintains a positive attitude and establishes good interpersonal relationships with school districts, the media, and community agencies. Promotions efforts include; coordination with Marketing Dept. and develops, implements, monitors, and executes promotions campaigns on behalf of ESC Region 19. This person develops strategic communications initiatives including public relations, media relations, internal communications, broadcast services, and content to support ESC 19 initiatives across a broad range of media including broadcast, print and internet. Effectively communicates the organizations mission, goals, and accomplishments through appropriate channels of communication and may serve as the organization's media liaison at events. This position develops and offers video production services to client specifications. Designs, enhances, and maintains online video content. Can produce billable revenue for video production services. Provides video production services to the federally funded program Head Start. Can provide troubleshooting services for internal clients related to photography, videography, graphic design and/or desktop publishing and provides related technology applications training for internal clients. Meets with school district, charter school, higher education partners, and community representatives as needed to assess their needs for technology services.

News Assistant

• 2002 - Feb 2007

Write feature stories covering topics such as religion, relationships, nutrition/health and current events. Also interview celebrities for various Tiempo stories. Review concerts, restaurants and books. Write, edit and verify community press releases. Be on camera talent to give t.v. audience preview of El Paso Times stories for the next day. Write feature stories covering topics such as religion, relationships, nutrition/health and current events. Also interview celebrities for various Tiempo stories. Review concerts, restaurants and books. Write, edit and verify community press releases. Be on camera talent to give t.v. audience preview of El Paso Times stories for the next day.

Graphic Artist/Production

• 2000 - Feb 2007

Design on air graphics/animations for newscasts as well as for website, special promotions, and commercials. Edit commercials, which often require the generation of various graphics such as illustrations, animations or video effects and the ability to understand the client’s needs. Also designed graphics for print promotions. Design on air graphics/animations for newscasts as well as for website, special promotions, and commercials. Edit commercials, which often require the generation of various graphics such as illustrations, animations or video effects and the ability to understand the client’s needs. Also designed graphics for print promotions.

Production Director & Producer

• 1999 - 2001

Direct, shoot, edit, write and design corporate, educational, government, legal & medical, industry and equine videos for training, marketing and entertainment. Direct infomercial programs for local television stations. Generate local client revenue through extensive sales. Research and design scripts for promotional and informative videos for various corporations including the United States Army and El Paso Independent School District. Created various print media for promotions and merchandise.

Production Specialist/Supervisor

• May 1997 - 1999

Shoot, edit and produce local commercials as well as design on air promotions for UPN and Telemundo programming. Shoot both in studio and on location national promos with Telemundo celebrities. Voiced, scripted and translated various commercials and infomercials. Directed El Paso Patriots soccer halftime shows and local infomercials. Shoot, edit and produce local commercials as well as design on air promotions for UPN and Telemundo programming. Shoot both in studio and on location national promos with Telemundo celebrities. Voiced, scripted and translated various commercials and infomercials. Directed El Paso Patriots soccer halftime shows and local infomercials.

Chief Editor

• 1997 - 1998

Student Recruiter

• Sep 1994 - May 1997

Freelance Photographer & Reporter

• 1995 - 1997

Technical News Director

• 1993 - 1997

Held various positions on national and local shows such as Creative Living, You Should Know, Scene 3 News, Culturas and others as Director/Technical Director, Editor, Graphic Designer, Audio Operator and Floor Manager. Held various positions on national and local shows such as Creative Living, You Should Know, Scene 3 News, Culturas and others as Director/Technical Director, Editor, Graphic Designer, Audio Operator and Floor Manager.

News Reporter/Videographer & Weather Anchor

• 1993 - 1997

Held various news positions including Producer, Reporter, Editor, Videographer and Anchor. Exceptional news pieces featured on CNN and picked up by Associated Press. Held various news positions including Producer, Reporter, Editor, Videographer and Anchor. Exceptional news pieces featured on CNN and picked up by Associated Press.

Internship: Reporter/Production Assistant

• May 1996 - Aug 1996

Cover weekend morning stories and write/ edit weekday stories. Cover weekend morning stories and write/ edit weekday stories.

Weather Anchor (weekend)

• Nov 1995 - May 1996

Head of Marketing & Promotions/ Artist in Residence

• May 1993 - Aug 1995

Seasonal position- South Side Summer Theater Co. Generated sponsorships and funds; designed newspaper and electronic/ billboard advertisements; wrote PSA's; booked t.v. and radio appearances on local programs; publicity photographs; designed show programs and tickets; box office. As artist in residence; choreographed musicals, coached acting to children and performed in some of the shows. Seasonal position- South Side Summer Theater Co. Generated sponsorships and funds; designed newspaper and electronic/ billboard advertisements; wrote PSA's; booked t.v. and radio appearances on local programs; publicity photographs; designed show programs and tickets; box office. As artist in residence; choreographed musicals, coached acting to children and performed in some of the shows.

Intership: Reporter/Photographer

• May 1995 - 1995

Field reporting/shooting with station reporters/photographers. Field reporting/shooting with station reporters/photographers.