Experience

Global Victoria

• Australia
• International Trade and Development
• 1 - 100 Employee

• Director, Trade and Investment

  • Feb 2021 - Present



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Business Director

  • Jan 2019 - Jan 2021



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Head Of Trade and Omni Channel

  • 2016 - Jan 2019

  - Plan full year marketing activities based on company agenda and product launching plans (B2B and B2C brands) - Develop the marketing strategy for new and existing products for specific focused channels (Online/Offline) - Collaborate with cross-functional partners to manage all aspects of the E-Commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies - Overseeing implementation of the Marketing strategy – including online & offline campaigns, events, digital marketing, and PR. - Take lead for channel sale development in traditional and E-commerce - Inspire the team with Experience with B2C or B2B eCommerce depending on your focus in each quarter - Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability - Maximizing followers social media platforms such as Facebook, Twitter, Instagram - Provide guideline the day to day activities of the marketing team. - Ensure that the marketing objectives are implemented by the marketing team. - Work closely with IT Team and Product team to develop software and applications to bring best experiences for customer shopping. - Communicate brand strategies to internal customers and stakeholders.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Head of E-commerce & Online Marketing

  • 2013 - 2016

  - Be responsible for E-commerce Trade activities and Online Marketing - Define strategies to drive online traffic to the company website with Regional and e-distributor - Manage Sales & Marketing of Online Channels for all L’oreal brands ( Hair care & Skincare categories, Active Cosmetics and Make up brands ) - Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. - Utilizing a range of techniques including paid search, SEO and PPC. - Overseeing the social media strategy for the company and develop suitable applications with Regional E-commerce Team - Being partnership with strategic e-retailers in managing online brand and product campaigns to increase brand awareness. - Build, accurately forecast and achieve the account (s) results: turnover, market share, profit. Manage E-commerce P&L, Plan all growth drivers accordingly. - Manage and full alignment with E-Distributors for Sell-in commercial plan and execution for e-Retailers or pure players / negotiate specific trade agreements, logistic needs to achieve Sell- out target



METRO/MAKRO

• Germany
• Wholesale
• 700 & Above Employee

• Customer Marketing Manager

  • Feb 2012 - Feb 2014

  Trade and Online Marketing of HoReCa Channel Managing all marketing for the company and activities within the marketing department. - Developing the marketing strategy for the company in line with company objectives. - Coordinating marketing campaigns with sales activities. - Overseeing the company’s marketing budget. - Creation and publication of all marketing material in line with marketing plans. - Planning and implementing promotional campaigns. - Manage and improve lead generation campaigns, measuring results. - Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. -Work out closely with potential suppliers for all HORECA events to increase brand awareness of HoReCa Brands ( Advertising, ATL and BTL and promotion execution



Pan Pacific Hotels Group

• Singapore
• Hospitality
• 700 & Above Employee

• Marketing Communications Manager

  • Sep 2009 - May 2012

  Digital and Online Marketing - Preparing online and print marketing campaigns. - Monitor and report on effectiveness of marketing communications. - Creating a wide range of different marketing materials. - Working closely with design agencies and assisting with new product launches. - Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. - Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle. - Manage Business Class clubs of Dragon Air, Cathay, Lufthansa and Singapore airlines for MICE packages



Dutchman Hospitality Group, Inc.

• United States
• Hospitality
• 1 - 100 Employee

• Business Development Manager

  • Sep 2005 - Sep 2009

  Responsible for developing, driving and implementing channel marketing activity Boutique hotels and Fine dining restaurants Developing and overseeing the marketing plan for specific target groups Implementing channel campaigns in order to expand market share and pursue aggressive growth targets. Working closely with all aspects of the business to gather product , service and channel insights. Working closely to the product and corporate marketing teams you will support brand development and experiential activities