Experience

Cavalleria Toscana

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Merchandise Planner & Analyst

  • Mar 2018 - Present

  • Merchandising Plan: definition of seasonal collection offer, considering performance analysis, market feedback and strategic goals • Pricing: identification of target price for each product category, in according to the brand positioning and the respect of gross margin required. Price list definition and evaluation of discount at the end of season considering product category, performance and stock level • Buying: support the DOS channels (E-commerce and Retail) in preparation of buying activities, evaluating budget and analyzing performance. • Budgeting & Reporting: support the commercial department with reporting activities to define budget and analyze the sales campaigns by nation/client/product. Creation of periodic reports to support the top management in main KPI analysis and review. Management of periodic meeting, using specific reports to monitor the achievement of goals and the respect of seasonal timeline • Business Intelligence: advanced knowledge of Power BI and ability to create reports e dashboard autonomously Show less



Kuvera S.p.A. (Carpisa)

• Italy
• Retail
• 300 - 400 Employee

• Retail Merchandise Planner

  • Nov 2013 - Mar 2018

  • Develop the merchandising plan, defining the structure of collection by product category • Establish the delivery time of each product in according to the stock level • Analyze business performance trends with daily reports • Support in developing budget and forecasts • Monitor customers and company margins • Plan of commercial activities for each country • Price list definition • Presentations of the new collection to foreign customers • Develop the merchandising plan, defining the structure of collection by product category • Establish the delivery time of each product in according to the stock level • Analyze business performance trends with daily reports • Support in developing budget and forecasts • Monitor customers and company margins • Plan of commercial activities for each country • Price list definition • Presentations of the new collection to foreign customers



Birra Peroni

• Italy
• Food & Beverages
• 500 - 600 Employee

• Sales Support and Development Specialist

  • May 2012 - Oct 2013

  • Analyze sell out KPI for HoReCa by brand/SKU and Geografic Area• Develop of sales incentive process for both HoReCa and Modern Trade sales force• Create automatic reports for sales force in order to monitor the achievement of sell out KPI • Management of an international project of monitoring of execution standards in stores for each purchase driver

• Revenue Optimization Specialist

  • Oct 2011 - Apr 2012

  • Monitor the Price to Consumer and sell-in promotion• Evaluate the value chain by brand/SKU• Analyze market shares• Analyze historical promotion to individuate ad hoc strategies for each customer