Experience

DS Automobiles

• France
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Brand Manager France, Italy, Germany, Austria & Poland

  • Sep 2019 - Present

  Drive the brand introduction and development in each country . Embody the Brand in the region, supporting the countries to improve Brand Performance in terms of Market share, profitability, quality and Brand image. Protecting the Brand positioning and ensuring the correct adaptation of the Brand guidelines.

• Marketing & Communication Manager DS Automobiles

  • Aug 2016 - Aug 2019

  To contribute to the achievement of the Brand's objectives; premium brand image, increased awareness, improved pricing power, growth in sales and profit, through the activation and deployment of marketing and communication plans across all countries. Ensure the development of 360° plans with the key DS brand contributors at country level, the analysis of campaign effectiveness and the sharing of best practise between countries.



Peugeot

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Manager Flagship PEUGEOT AVENUE

  • Jan 2014 - Jul 2016

  Define and spread global marketing strategy for Peugeot concept-stores - flagships Peugeot Avenue Paris Champs Elysées and Beijing – in their upper strategy dynamics. Coordinate transversely PAV Paris and Beijing construction Prepare bidding documents for annual animations (5 times a year) and select agencies according to Brand key messages and products launches. Elaborate project planning in collaboration with agencies, and follow-up its implementation from the conception to the realization.



Citroën

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product & Price Manager

  • Sep 2008 - Dec 2013

  Define and spread product strategy and price positioning on countries perimeter in coordination with subsidiaries and/or importers and central marketing direction. Analyze market, evaluate risks and Price/products opportunities, be proactive to optimize business and financial performance of the brand in line with market practices and brand positioning Coordinate with the central commerce department the subsidiaries’ promotional campaigns Drive the aggressiveness of the brand's offerings through the Pricing Power monitoring indicator



Citroën

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Commerce and customer relationship coordinator

  • Feb 2006 - Jun 2008

  Young Professional Integration Program Manage and process customer complaints in accordance with Quality objectives until their resolutions Animate the network through process implementation and monitoring of dealers performance Manage the interface between the network and the manufacturer’s internal services (warranty, marketing, legal) Young Professional Integration Program Manage and process customer complaints in accordance with Quality objectives until their resolutions Animate the network through process implementation and monitoring of dealers performance Manage the interface between the network and the manufacturer’s internal services (warranty, marketing, legal)