Founder & Creative Director

• 2018 - Present

A brand which stands for independent, strong and adventurous women. The lamarel story started in 2018, when Sandra, founder of lamarel, realized there was a lack of ethically made slow fashion labels in Switzerland. The idea of lamarel is having statement pieces in your wardrobe, which can be used for every moment of your day. A brand which stands for independent, strong and adventurous women. The lamarel story started in 2018, when Sandra, founder of lamarel, realized there was a lack of ethically made slow fashion labels in Switzerland. The idea of lamarel is having statement pieces in your wardrobe, which can be used for every moment of your day.

Founder

• Sep 2014 - Present

Social Media Influencer Founder and content writer of @entre_dois Instagram, with currently more than 440‘000 followers and 2Mio. impressions weekly. I also provide digital content to companies, so they can use them on their social media channels and website. I also help them to boost their social media channels, specially Instagram, featuring them on my profile, so my followers can get to know them. Social Media Influencer Founder and content writer of @entre_dois Instagram, with currently more than 440‘000 followers and 2Mio. impressions weekly. I also provide digital content to companies, so they can use them on their social media channels and website. I also help them to boost their social media channels, specially Instagram, featuring them on my profile, so my followers can get to know them.

Social Media Freelancer 30%

• Apr 2019 - 2021

Community / Content Management & Influencer Strategy. Community / Content Management & Influencer Strategy.

Content Manager

• Jul 2017 - Jun 2018

- Social Media Marketing - Content Creation and Management - Styling and art direction - Collaborate with marketing and design team to plan and develop site content, corporate identity and layout for e-commerce and social media channels - Influencer Marketing - Influencer Management - Generating new ideas to draw audience’s attention - Social Media Marketing - Content Creation and Management - Styling and art direction - Collaborate with marketing and design team to plan and develop site content, corporate identity and layout for e-commerce and social media channels - Influencer Marketing - Influencer Management - Generating new ideas to draw audience’s attention

Social Media, PR & Marketing Trainee

• Mar 2017 - Jul 2017

Secure PR magazine coverage of the product ranges- Social Media Marketing and Content Creation Workshops- Content Creation and Management (shootings and texting)- Development and Implementation of global digital communication strategies- Media Planning and KPI set up for digital campaigns and analyzation- KPI reports (ROI)- Event Planning- Monitor key trends via various social media tools and planned strategies- Substantial relationship building with key influencers

Sales & Marketing Trainee at Bobbi Brown, La Mer and Jo Malone London

• Sep 2016 - Mar 2017

- Secure PR magazine coverage of the product ranges- Develop relationships with customer PR contacts- Media Planning, KPI set up for digital campaigns and analysis of performance reports- Discovery of strategic business opportunities through cross function collaboration- Responsible for branding, advertising, trade shows and PR events- Substantial relationship building with key fashion influencers by monthly collaboration and global brand Events- E-Mail Marketing (Newsletter)- Coordinating, implementing and tracking of external communication- Oversight regarding procurement and inventory management during daily operations- Development and execution of marketing plans including promotions- Checking and controlling reports of Bobbi Brown’s 15 Makeup Counters- Helping to prepare marketing expense negotiations and participation in trade term meetings with retailers- Helping Marketing Manager presenting and implementing brand marketing objectives to improve or maintain competitive market share (including product selection, promotions positioning etc.)- Retail Management

Intern Social Media - Digital Marketing

• Jan 2016 - Mar 2016

- social channels’ content creation and management - monitoring and social CRM - planing new strategies to create bigger fan base - Facebook strategies - social channels’ content creation and management - monitoring and social CRM - planing new strategies to create bigger fan base - Facebook strategies

Only

• Jun 2012 - Jan 2014