Retail Manager

• Aug 2022 - Present

Retail Director

• Dec 2020 - Present

My role is to offer a new dynamic after 10 years of existence by reinventing the business model. OPERATIONAL TRANSFORMATION: Review with the teams the different operations and the existing processes in order to gain in efficiency and free up time for the customer experience DEFINITION OF OBJECTIVES: Identify the opportunities of growth and set up qualitative and quantitative objectives to motivate the teams PERFORMANCE MONITORING: Implementation of KPIs, Management of operating accounts PROJECT MANAGEMENT: Recommend product launch plans, sales forecasts and production plan and implement with the # services the internal business processes. CHANGE MANAGEMENT: Mobilization of teams around the transformation by giving meaning and bringing proximity. Show less

Retail Director

• Oct 2018 - Feb 2020

I manage the deployment of the new "customer centric" strategy on our Parisian network made up of 10 stores + 3 pop-ups. COMMERCIAL DEVELOPMENT: Opening of a store and 3 pop-ups and management of the existing network INNOVATION: Implementation of a dynamic store concept with cross-functional teams to attract a new customer segment 20-35 years old and develop the omnicanility. ECO-CONSCIOUSNESS: Participate in the upgrade of our packaging with a CSR approach CUSTOMER EXPERIENCE: Overhaul of the sales method for a simplified customer journey and a unique experience. ==> Clear improvement of the Net Promoter Show less

Regional Director - Aéroports de Paris

• Jun 2015 - Sep 2018

Key position of Travel Retail, I participate in and supervise the development of the network expansion plan for the 2 Parisian airports. ==> Operations manager for a network of 10 stores + 2 pop-ups IMPLEMENTATION STRATEGY: Proposal of new cells to gain visibility and continue our development. I maintain relationships with Aéroports de Paris to ensure their support on a daily basis. COMMERCIAL DEVELOPMENT: Analysis of performance indicators by store and monitoring of the level of profitability TALENT MANAGEMENT: Upskilling of teams, sharing of objectives, coaching in the field, implementation with the HR department of a training plan, boost team cohesion to avoid turnover. LEAN MANAGEMENT: Optimization of operational processes while managing change. Show less

Area Manager

• Jan 2012 - Jun 2015

I manage the growth of existing points of sale and I deploy new stores within the various terminals. ==> Network of 7 shops + 1 pop-up. COMMERCIAL STRATEGY: Analysis of operating accounts and implementation of appropriate actions ==> 7.5% increase in turnover DEVELOPMENT OF A TRAVEL RETAIL PRODUCT OFFER: Study of the purchasing behavior of our customers. Work on taste and perceived value. Work on the visual of our packaging to reinforce the Parisian image of the brand. FIELD COACHING: Regular visits to ensure compliance with the guidelines defined by the brand, training and management of the teamsBUDGET AND PRICING : Participation in the budget process and proofreading of price proposals. CONSTRUCTION MONITORING: Management of retroplanning and monitoring of work progress in order to meet our deadlines with Aéroports de Paris. Show less

Travel Retail Store Manager

• Apr 2009 - Dec 2011

I accompanied the first establishment of the brand on the Travel Retail market. DEFINITION OF THE PRODUCT OFFER: Identification of the range of products to be offered according to the terminals and the nationality of our customers. RECRUITMENT AND MANAGEMENT OF TEAMS: Training, animation in order to contribute to the operational excellence of the teams DEVELOPMENT OF A LOCAL COMMERCIAL STRATEGY: Implementation of product animations, in-store events, partnerships with other brands to develop our visibility. OPERATIONAL ORGANIZATION OF THE POINT OF SALE: Implementation of processes to improve team efficiency. ==> Teams available in the field for an optimum customer experience and less in the back office KPI MONITORING: Analysis of sales by store and by product line. Study of the profitability of each point of sale. Implementation of action plans. ==> +10%/annual objective from the 1st year Show less

Store Manager / Interior Designer

• Sep 2001 - May 2008

I support the development of the notoriety and turnover of the point of sale. DEFINITION OF THE PRODUCT MIX: Adjustment of the assortment via market analyses. Implementation of processes for better stock management. VISUAL MERCHANDISING: Design and implementation of monthly window displays. Shop interior decoration. OPERATIONAL MARKETING: Definition of the annual marketing plan (promotions/events/PR) IMPLEMENTATION OF THE WEBSITE: Writing of the brief, exchanges with the agency in charge of creation and execution, writing of content. INTERVENTION IN INTERIOR ARCHITECTURE: Design and management of the renovation or development of spaces at our customers. Show less

Visual Identity Assistant

• Dec 1999 - Dec 2000

Sales Consultant

• Jun 1998 - Aug 1999