Experience

Wienerberger Magyarország

• Hungary
• Wholesale Building Materials
• 1 - 100 Employee

• Brand Manager

  • Mar 2020 - Present



Alcon

• Switzerland
• Medical Equipment Manufacturing
• 700 & Above Employee

• Brand Manager ECE Cluster

  • Sep 2018 - Jan 2020

  Brand management of Air Optix contact lenses product family and contact lens care solutions covering East Central European countries: Hungary, Slovakia, Czech Republic and Romania.Main responsibilities for all Cluster Countries (HU,SK,CZ,RO): - Full budget responsibility: developement and maintanance- Increase CL's penetration, sales and market share of Alcon Vision Care strategic brands through excellent, industry leading marketing activities- Develope and implement marketing plans, marketing objectives and promotional programs for assigned products (Air Optix, Opti-Free and AoSept)- Product strategy for assigned brands, active participation in yearly planning - Planning and execution of 360 campaigns across the Cluster- Cluster KAs trade activation; co-promotion activities, end-consumer messagining- Close cooperation with the Sales Department: sales reps messaging- Products, fitting sets and samples forecasting on Cluster level- Regular field visit across ECE countries- Having 1 direct reportKey achievements:Launching AirOptix plus HG Toric and Multifocal contact lenses in Hungary, Slovakia, Czech Republic and RomaniaFirst cross-branded (AirOptix-Systane) campaign in the EMEA region

• Product Manager

  • Aug 2017 - Sep 2018

  Responsible for all products in the Hungarian market: monthly (Air Optix), daily (Dailies) contact lenses and contact lens care (Opti-Free and AoSept) product families.- Full budget responsibility: developement and maintance- Well thought and effective developement, implementation and control of marketing planning of assigned products, based on strategic and competitive situation- Commit sales force to ensure excellence in the implementation of promotional activities and keep their knowledge about competitors up-to date- Regular field visit to meet key customers and develope market knowledge to support customers- Promotional campaigns, selling tools, advertisement, brand building: creates and deliver effective promotional support and selling materials, consistent with regulatory and legal requirements- Submit full and detailed promo activity program prior to each cycle to the relevant BUH- Participation in achievement of Sales and Market share goals; Analysis and evaluation of market data with key-comments and proposal for marketing and sales activities- Key Acount Management: help the work of the KAM from marketing POV- Manage external communication of products: keep contact with service providers- Cloose cooperation with other departments: Customer Service, Planning, Finance and Sales



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Brand Specialist

  • Feb 2017 - Jul 2017

  - Responsible for Winston and LD brands in Hungary- Brand Budget management for assigned brands in line with the guidelines and policies- Planning and implementation of all elements of the marketing mix, including new product, new pack and communication strategy- Support the developement of the brand portfolio, pricing, trade and distribution strategies based on HQ guidelines- Monitor brand evaluation metrics (brand awareness, share of market, sales volume etc) and modify existing activities if necessary- Provide sufficient analysis and information for strategical planning- Handle reporting and provide data to HQ on ad hoc basisKey Achievement: Active participation in launching Winston Purple Cigarillo for Hungarian market



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Trade Marketing Specialist

  • Oct 2012 - Dec 2016

  - Regional role: responsible for Hungary, Slovakia and Czech Republic, reporting to Poland- Budget management - responsible for all brand's budget in 3 countries- reporting quarterly- Planning and implementing annual marketing projects and promotions- Close cooperation with KA partners: implementing unique trade marketing calendar- Visual Merchandising tasks: store transformations, implementing new shop-window ideas, increasing brand visibility in the stores- Trade marketing materials forecasting, ordering and managing delivery- Managing translations, handling electronical marketing, preparing educational materials (online and offline) for 3 countries- Close cooperation with the sales team: supporting sales targets- Personal field visit in 3 countries (HU,SK,CZ); attending on regional external and internal events- Agency and suppliers management, database building- Usage of the SAP systemKey Achievements: opening a RayBan-Oakley store and responsible for a full store transformation in Hungary



Lauritzen Marketing

• Hungary
• Marketing and Advertising
• 1 - 100 Employee

• Marketing Assistant

  • Mar 2011 - Sep 2012



Ars Una Studio

• Manufacturing
• 1 - 100 Employee

• Assistant

  • Nov 2009 - Feb 2011