Sandra M. Elías

SEO Consultant and Content Marketing senior at Estudio34 - A Good Rebels company
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Location
Greater Madrid Metropolitan Area, ES

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Eneko Vivanco

Sandra es una de las mejores profesionales que he conocido en el ámbito SEO. Con experiencia, grandes conocimientos y un gran espíritu trabajador, cualquiera la querría siempre en su equipo. Una persona íntegra como pocas, fiel a sus convicciones y de envidiables valores. Un oasis entre tanta mediocridad.

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • SEO Consultant and Content Marketing senior
      • Jan 2023 - Present
    • Spain
    • Business Consulting and Services
    • 100 - 200 Employee
    • SEO Consultant and Content Marketing senior
      • Feb 2020 - Present
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • SEO Consultant and Content Marketing Senior
      • Oct 2014 - Jan 2023

      • Consultoría SEO: Generación de auditorias SEO, análisis de la competencia, generación de estrategias SEO, creación de estrategias de comunicación y contenido que apoyen el SEO, elaboración de Keywords Research, optimización SEO de páginas web, generación de políticas de tags, etc. • Content Marketing: Generación de estrategias de contenidos para múltiples clientes de diversos sectores, generación de calendarios de redacción, redacción y posicionamiento de contenidos, copy writter, copy blogger, linkbuilding, etc. • Formación en redacción web y SEO para redactores a clientes y medios de comunicación. • Funciones desarrolladas para clientes como: Telemadrid, Universidad de Navarra, Larazon, Semana, ABC, Vitaldent, Vivus, Zaplo, Reclamador, Infoempleo, Save The Children, Sage, entre otros. • Manejo de herramientas como: Google Search Console, Analytics, Sistrix, Keyword Planner, Google Trends, Ubbersuggest, AnserThePublic, Screaming Frog, Semrush. Show less

    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Content Manager
      • Oct 2013 - Oct 2014

      • Definición, creación y desarrollo de la estrategia de contenidos en la creación de proyectos web. • Gestión de los diversos canales de comunicación corporativos supervisando que el contenido se ajusta a la guía de estilo corporativa y a los objetivos del plan de marketing. • Definición y realización del manual de estilo de comunicación corporativa. • Gestión del blog corporativo: establecimiento de la estrategia de blogging, calendarización del contenido, redacción y publicación de contenidos con adaptación SEO, medición de su impacto. • Gestión del email marketing corporativo: establecimiento de la estrategia de newsletters, diseño y creación, realización del contenido con adaptación SEO, gestión del envío, medición de su impacto. Show less

    • Digital Content Manager
      • Sep 2008 - Apr 2013

      • Definition, creation and development of content and social media strategies within the overall customer strategy. • Development and management of the communication plan of several projects. • Searching for suitable content communication planning and analysing user needs via social media. • Planning and management of event coverage: recruitment and team management, ensuring the correct set-up of video streaming, real-time tracking via Twitter of events, interviews with businessleaders, politicians and executives from leading organisations. • Management of company websites: Stratmind.com, IPECC.net and D01.es • Collaboration in the development and implementation of brand strategies. Show less

    • Web Editor
      • Feb 2005 - Jan 2007

      • Real-time coverage of major news events: London Bombings, permanent ceasefire by ETA, death of John Paul II and the election of Benedict XVI, among others. • Editing and developing content for the CNN+ website including the selection of all the content. • Daily Editing of the CNN+ website and Elpais.com. • News editing and making videos for mobile devices for the major Spanish mobile operators: Movistar, Orange and Vodafone. • Real-time coverage of major news events: London Bombings, permanent ceasefire by ETA, death of John Paul II and the election of Benedict XVI, among others. • Editing and developing content for the CNN+ website including the selection of all the content. • Daily Editing of the CNN+ website and Elpais.com. • News editing and making videos for mobile devices for the major Spanish mobile operators: Movistar, Orange and Vodafone.

    • Editor
      • Nov 2004 - Feb 2005

      • Reviewing and selecting content by strictly following the editorial guide defined by the network. • Setting up Television requirements based on the selected content chosen. • Supporting TV production and delivery of programmes. • Reviewing and selecting content by strictly following the editorial guide defined by the network. • Setting up Television requirements based on the selected content chosen. • Supporting TV production and delivery of programmes.

    • Editor
      • Oct 2004 - Dec 2004

      • Writing press releases for RTVE from their official press office. • Preparation and coverage of new TV Series', programmes and content presentations. • Covering informational needs of the different media outlets. • Writing press releases for RTVE from their official press office. • Preparation and coverage of new TV Series', programmes and content presentations. • Covering informational needs of the different media outlets.

    • Editor
      • Jul 2004 - Oct 2004

      • Writing news, feature articles and interviews for the Spanish Ministry of Sports. • Covering and supporting special envoys to the European Football Championships and the Olympic Games. • Covering the press conferences for the Real Madrid 2004 Presidential Elections. • Covering Real Madrid team player presentations for the 2004-2005 La Liga football season. • Writing news, feature articles and interviews for the Spanish Ministry of Sports. • Covering and supporting special envoys to the European Football Championships and the Olympic Games. • Covering the press conferences for the Real Madrid 2004 Presidential Elections. • Covering Real Madrid team player presentations for the 2004-2005 La Liga football season.

    • Junior Editor
      • Jun 2002 - Sep 2002

      • Writing news and feature articles daily for the newspaper El Bierzo. • Conducting interviews with local celebrities. • Covering press conferences for local and regional launches/openings. • Writing news and feature articles daily for the newspaper El Bierzo. • Conducting interviews with local celebrities. • Covering press conferences for local and regional launches/openings.

Education

  • Universidad Carlos III de Madrid
    BA in Communication Studies
    2004 - 2008
  • Universidad Carlos III de Madrid
    Degree in Journalism
    2000 - 2004

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