Sandra Manwill Cook
Hispanic Market Manager/Sr. Marketing Specialist at Stampin' Up!- Claim this Profile
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Spanish Native or bilingual proficiency
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Bio
Rachel Jensen
Sandra has a great talent for managing multiple projects and keeping them all on their timelines. She was always able to keep track of the tiniest of details, which had a big impact on the final result. We also were able to work on several different philanthropic campaigns together. I enjoyed working with her on those because of the passion and drive she brought, wanting to make sure each project met it's potential to make a difference.
Mark Woffinden
Sandra Manwill Cook is an outstanding marketing professional that I have had the opportunity to work with very closely. She excels at many things that are vital to a company, but here are three that she is particularly good at: 1. Project Management. She has a tremendous ability to plan and then professionally implement major sales promotions which include literally hundreds of deliverables each in multiple languages. Her attention to detail is amazing. 2. Analytics: Sandra is especially good at using analytics to guide her business decisions. She meticulously tracks key performance indicators for each of her projects, then uses that data to guide her decisions in planning other vital marketing programs. The recent financial success of the company has been due in large part to Sandra’s ability to use data to improve the success of her promotions. 3. Delivering Results. Whenever the company has needed additional revenue, they have called upon Sandra to develop and execute a custom-made promotion to hit the revenue target. Sandra single-handedly delivers literally millions of dollars of revenue to Stampin’ Up!’s bottom line every year. It has been my privilege to work beside her as well as learn from her. That experience has made me a more competent marketer and a better person. I can wholeheartedly recommend her as a tremendous asset to any marketing organization. Mark C. Woffinden
Rachel Jensen
Sandra has a great talent for managing multiple projects and keeping them all on their timelines. She was always able to keep track of the tiniest of details, which had a big impact on the final result. We also were able to work on several different philanthropic campaigns together. I enjoyed working with her on those because of the passion and drive she brought, wanting to make sure each project met it's potential to make a difference.
Mark Woffinden
Sandra Manwill Cook is an outstanding marketing professional that I have had the opportunity to work with very closely. She excels at many things that are vital to a company, but here are three that she is particularly good at: 1. Project Management. She has a tremendous ability to plan and then professionally implement major sales promotions which include literally hundreds of deliverables each in multiple languages. Her attention to detail is amazing. 2. Analytics: Sandra is especially good at using analytics to guide her business decisions. She meticulously tracks key performance indicators for each of her projects, then uses that data to guide her decisions in planning other vital marketing programs. The recent financial success of the company has been due in large part to Sandra’s ability to use data to improve the success of her promotions. 3. Delivering Results. Whenever the company has needed additional revenue, they have called upon Sandra to develop and execute a custom-made promotion to hit the revenue target. Sandra single-handedly delivers literally millions of dollars of revenue to Stampin’ Up!’s bottom line every year. It has been my privilege to work beside her as well as learn from her. That experience has made me a more competent marketer and a better person. I can wholeheartedly recommend her as a tremendous asset to any marketing organization. Mark C. Woffinden
Rachel Jensen
Sandra has a great talent for managing multiple projects and keeping them all on their timelines. She was always able to keep track of the tiniest of details, which had a big impact on the final result. We also were able to work on several different philanthropic campaigns together. I enjoyed working with her on those because of the passion and drive she brought, wanting to make sure each project met it's potential to make a difference.
Mark Woffinden
Sandra Manwill Cook is an outstanding marketing professional that I have had the opportunity to work with very closely. She excels at many things that are vital to a company, but here are three that she is particularly good at: 1. Project Management. She has a tremendous ability to plan and then professionally implement major sales promotions which include literally hundreds of deliverables each in multiple languages. Her attention to detail is amazing. 2. Analytics: Sandra is especially good at using analytics to guide her business decisions. She meticulously tracks key performance indicators for each of her projects, then uses that data to guide her decisions in planning other vital marketing programs. The recent financial success of the company has been due in large part to Sandra’s ability to use data to improve the success of her promotions. 3. Delivering Results. Whenever the company has needed additional revenue, they have called upon Sandra to develop and execute a custom-made promotion to hit the revenue target. Sandra single-handedly delivers literally millions of dollars of revenue to Stampin’ Up!’s bottom line every year. It has been my privilege to work beside her as well as learn from her. That experience has made me a more competent marketer and a better person. I can wholeheartedly recommend her as a tremendous asset to any marketing organization. Mark C. Woffinden
Rachel Jensen
Sandra has a great talent for managing multiple projects and keeping them all on their timelines. She was always able to keep track of the tiniest of details, which had a big impact on the final result. We also were able to work on several different philanthropic campaigns together. I enjoyed working with her on those because of the passion and drive she brought, wanting to make sure each project met it's potential to make a difference.
Mark Woffinden
Sandra Manwill Cook is an outstanding marketing professional that I have had the opportunity to work with very closely. She excels at many things that are vital to a company, but here are three that she is particularly good at: 1. Project Management. She has a tremendous ability to plan and then professionally implement major sales promotions which include literally hundreds of deliverables each in multiple languages. Her attention to detail is amazing. 2. Analytics: Sandra is especially good at using analytics to guide her business decisions. She meticulously tracks key performance indicators for each of her projects, then uses that data to guide her decisions in planning other vital marketing programs. The recent financial success of the company has been due in large part to Sandra’s ability to use data to improve the success of her promotions. 3. Delivering Results. Whenever the company has needed additional revenue, they have called upon Sandra to develop and execute a custom-made promotion to hit the revenue target. Sandra single-handedly delivers literally millions of dollars of revenue to Stampin’ Up!’s bottom line every year. It has been my privilege to work beside her as well as learn from her. That experience has made me a more competent marketer and a better person. I can wholeheartedly recommend her as a tremendous asset to any marketing organization. Mark C. Woffinden
Credentials
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Crucial Conversations trainer
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Experience
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Stampin' Up!
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United States
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Retail Art Supplies
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700 & Above Employee
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Hispanic Market Manager/Sr. Marketing Specialist
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Sep 2008 - Present
Lead the strategic development, marketing implementation, and analysis of multimillion global B2B and B2C global promotions and campaigns for a $200+ million company. Lead Marketing initiatives for global markets that include: US, Canada (including QC), Great Britain, France, Germany, Belgium, Ireland, Australia and New Zealand. Present key learnings and recommendations for future promotion planning. Leadership of domestic Hispanic Market. Ensure key objectives and tactical plans meet budget and goals. Maintain relationships with Hispanic Business partners. Lead all efforts in leadership development for Hispanic/Latina work teams. Direct recognition efforts for Hispanic Market sales force. Lead company's Diversity and Inclusion team. Lead social media campaign efforts that increased conversion rate by 30%. Build solid working relationships with Corporate Team, Directors, Managers and employees throughout organization to develop trust at all levels. Collaborate with IT to achieve successful project launches. This includes identifying, reporting and trouble shooting promotional launch issues. Organize and run multi-city events. Responsible to provide strategic direction for catalog publications and various collateral pieces to promote product offering. Manage marketing process cycle with Design, Communications, Photography, Web, Videography and Concept Art departments. Responsible for Hispanic market growth strategy.
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Sr. HR Generalist
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Jan 2005 - Aug 2008
Develop a partnership of trust with managers and employees while maintaining the highest levels of confidentiality and professionalism. Research and recommend development programs for employee base. Responsible for leading and/or partnering in project management to create, revise or improve areas of the Human Resources department.. Work closely with managers to address and resolve employee relations issues. Responsible for international recruiting and employee support. Collaborate with Corporate Legal to develop international employment contracts and regulatory policies. Develop and facilitate training for company managers including Rewards and Recognition, Performance Management, Crucial Conversations, Workplace Behavior and Effective Performance Evaluations.
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Constituent Services Representative
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Oct 1985 - Dec 1993
Represent Senator at agency meetings, conferences, and briefings as needed.Assist constituents in the successful completion of the immigration application process. Mediate discrimination complaints by meeting with Equal Employment Opportunity Commission (EEOC) members and reached agreements on behalf of constituents,Evaluate and interview nominees to the Military Academies.Partnered with Military Academy's Selection Board and make recommendations for nominees to US Senator. Represent Senator at agency meetings, conferences, and briefings as needed.Assist constituents in the successful completion of the immigration application process. Mediate discrimination complaints by meeting with Equal Employment Opportunity Commission (EEOC) members and reached agreements on behalf of constituents,Evaluate and interview nominees to the Military Academies.Partnered with Military Academy's Selection Board and make recommendations for nominees to US Senator.
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Education
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1997 - 2002
University of Utah - David Eccles School of Business
Bachelor of Science-Business Management, Business
Community
