Experience

Hiro Brands Ltd

• Australia
• Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Jun 2022 - Present

  Brand Manager for essence cosmetics, managing NPD in the Australian market, creating marketing collateral, budgeting, pricing analysis, brand strategy. Brand Manager for essence cosmetics, managing NPD in the Australian market, creating marketing collateral, budgeting, pricing analysis, brand strategy.



Silvan Australia

• Australia
• Machinery Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Apr 2018 - Jun 2022

  Brand management - Silvan, Selecta & Sherlock brands Managing marketing campaigns Social Media marketing Managing all product websites Project management of the major seasonal catalogues Trade Marketing Brand management - Silvan, Selecta & Sherlock brands Managing marketing campaigns Social Media marketing Managing all product websites Project management of the major seasonal catalogues Trade Marketing



BIC

• Egypt
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Trade Marketing Manager

  • Feb 2014 - Mar 2017

  • Back to school project management (from concept to launch) • Development of all POS material for BIC Oceania (for all categories: Shavers, Lighters & Stationery)• Mid-Year/ tax time Stationery project lead • Developing processes for all major projects and events as well as a NPD process. • Liaising with various suppliers for POS, printing and creative agencies as well as all internal departments.• Conducting an annual SWOT Analysis for each category• Participating in the development of marketing objectives, strategies, brand plans and ensure their execution • Brand gate keeper ensuring brand consistency across all categories• Management of the POS budget for all 3 categories (Shavers, Lighters, Stationery)• Managing inventory of all print/POS material as well as promotional merchandise• Working on NPD with the brand managersKey Achievements• Successful project management of the Back to school and midyear projects & NPD• Successful point of sale execution for lighters and shavers projects in AU/NZ• Increased brand awareness and brand recognition due to branding consistency • Implemented processes for project management and NPD• Created an inventory tracking system for all print & POS• Established sustainable relationships with external key stakeholders

• Brand Manager Stationery

  • Jul 2013 - Feb 2014

  BIC is the world leading brand of FMCG products such as the iconic BIC Lighter, iconic BIC Cristal Pen and iconic BIC Shaver products. Responsibilities:- New product development- Project management- ATL/BTL campaigns- POS project management & POS development- Social Media management- Product packaging development- Managing the marketing budget for Stationery category



Zenexus

• Semiconductor Manufacturing
• 1 - 100 Employee

• National Brand Manager

  • Sep 2009 - Mar 2013

  Zenexus is the supplier and distributor of major brand hardware and retail products throughout Australia and New Zealand. Responsibilities: - NPD (New Product Development from brief to execution) - Product Packaging & POS development - Managing ATL/BTL campaigns - Brand Plan development & execution - Managing the marketing budget - Website & Social Media development (content management, copywriting) - Styling & planning product photo shoots - Product brochure development (for Bunnings) - Market research via face to face and survey monkey, preparation of reports/reporting



Tycab Australia Pty Ltd

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Sep 2007 - Feb 2009

  - Brand Management - Catalogue development - Website development - Product flyers & product training videos development - Management of the marketing budget - Product Packaging & POS development - Brand Management - Catalogue development - Website development - Product flyers & product training videos development - Management of the marketing budget - Product Packaging & POS development