Experience

Arjo

• Medical Equipment Manufacturing
• 700 & Above Employee

• Managing Director - LATAM

  • Aug 2022 - Present

   Lead Latin America operations to maintain growth, profitability and sustainable companies in Brazil, Mexico, Central America & the Caribbean, and South America.  Develop the operational plan encompassing goals toward a strategic vision.  In charge of expanding and strengthening brand awareness and position across the region.  Oversee the planning, implementation, and evaluation of programs and services in alignment with market trends.  Determine staffing requirements for organizational management and program delivery.  Oversee the company’s business operations, financial performance, investments, and ventures, meeting its clients’, employees’, and other stakeholders’ targets and expectations.  Ensure operation compliance with the applicable local regulatory requirements and ethical standards and ensured clear communication of policies and legal guidelines with stakeholders.  Report to the Global Sales Service President. Show less



Cepheid

• United States
• Biotechnology Research
• 700 & Above Employee

• Director of Sales, LATAM

  • Jan 2020 - Jun 2022

  As Sales Director LATAM, I report to the LAC (LATAM & Canada) VP and I am in charge of the commercial area in Latin America, with a team of 19 associates and 12 distributors, covering the entire product line. ▪ Development and execution of the sales strategy in different regions of Latin America, becoming a market leader. ▪ Structuring and leading a high-performance team capable of leveraging sales and achieving results. ▪ Implementation of SFDC, a sales force system and process, ensuring greater visibility and control of KPIs. ▪ Innovation in the negotiations of equipment, during the critical moment of the pandemic, increasing sales by 39%; increased the installed base to meet the new demand, despite scarce resources. This initiative was implemented in other countries to protect the business and ensure its sustainability. ▪ Monitoring imports and stock management, leading commercial initiatives to support different markets needs and regions. ▪ In charge of commercial actions, ensuring the brand’s visibility. ▪ Negotiations with key channels, creating partnerships and new business opportunities. ▪ Holistic business and market approach, with a strong relationship with stakeholders, connecting the areas and creating an environment of collaboration and commitment. Show less



QIAGEN

• Netherlands
• Biotechnology Research
• 700 & Above Employee

• Sales Manager QuantiFERON – UK&I

  • Oct 2017 - Jul 2018

  Was responsible for the commercial area in the entire UK region, leading a team of sales and an expert in field applications, managing a US$ 30 million annual budget. Resporting to the Head of Sales UK&I.▪ Developed and implemented sales strategies, encompassing stakeholders in the public sector (NHS) and private institutions (laboratories and CROs), leading to a 48% growth.▪ Strategic and operational planning and forecasting; communication plan, highlighting actions and ensuring quality of service.▪ Flexible, quickly adapting to both local and global cultures and structures, with strategic role and reference stance in negotiations and operations. Show less

• Sales and Marketing Director - Brazil

  • Jul 2016 - Oct 2017

  Management of QIAGEN Brazil’s sales and marketing teams, with 4 regional managers and 3 marketing managers, 30 indirect reports, plus regional distributors. Reporting to LATAM VP.▪ Planning and implementation of the new strategic plan, including a project for launching e-commerce activities and endomarketing initiatives.▪ Structuring of the marketing area, qualification of teams in direct and indirect sales, providing training for different areas of the company, to increase the brand’s visibility and relevance among physicians, researchers, technicians and the commercial area, while creating commitment and focus on sustainable results.▪ Restructuring and relocation of territories, adjusting each distribution channel and creating a services hub to expand business opportunities. Show less

• Sales Director - LATAM Distributors

  • Jul 2014 - Jun 2016

  ▪ Leadership and management of 19 distributors in Latin America, in charge of sales strategies planning, development and control of targets and market analysis aiming the launch of new product lines and redefinition of distribution channels. Reporting to LATAM Commercial Operations VP.▪ Strong role in diagnosing, in both public and private sectors, encompassing research in the areas of human, animal, forensic, food and academics; experienced in the relationship with ministries, NGOs and international research centers. Show less

• Sales Manager

  • Jul 2010 - Jun 2014

  Planning and control of sales strategies including lab products and services aimed at public and private sectors, diagnosing, academics and test applications, with an average annual growth of 70%. Reporting to Brazil Country Manager (CM) and LATAM.▪ Leadership in commercial initiatives, training of technical sales teams, distributors and medical visits teams.▪ Was responsible for introducing the internal sales channel.▪ Implementation of new products in Latin America in 2013, a pilot study for the application of rapid tests in remote areas and a proposition of technology transfer for the Brazilian market. Show less

• Supervisor of the Department of Government Affairs

  • Jul 2008 - Jun 2010

  Development of new businesses and projects focused on HIV/Aids, Viral Hepatitis, Women’s Health and DNA Forensic Laboratories. Reporting to the Sales Manager of Molecular Diagnostics Area (MDx).▪ Was responsible for introducing products into SUS - Brazil’s Healthcare System.



Digene do Brasil LTDA

• Business Prospects Assistant

  • 2007 - 2008

  Sales of Products aimed at the Women's Health Private Sector for molecular diagnosis. Sales of Products aimed at the Women's Health Private Sector for molecular diagnosis.


Instituto Adolfo Lutz
• Brazil
• Hospitals and Health Care
• 300 - 400 Employee
• Research Analyst

  • 2006 - 2007

Hospital Sírio-Libanês
• Brazil
• Hospitals and Health Care
• 700 & Above Employee
• Molecular Genetics Analyst

  • 2004 - 2005