Marketing Manager

• Oct 2019 - Present

Define and execute the marketing plan for Canada, ensuring Sales and Marketing strategies align, including print, television and online advertising; point-of-sale material for customers; sales collaterals for national sales team; customers partnership programs; trade shows and local events; promotions; and media relations • Written and graphical branded content development to support Sales programs • Project management in a collaborative team (all company departments involved from accounting to warehouse) • ROI monitoring to report on the effectiveness of marketing campaigns Show less

Marketing Manager

• Nov 2016 - Oct 2019

Define and execute the marketing plan for Canada, ensuring Sales and Marketing strategies align, including print, television and online advertising; point-of-sale material for customers; sales collaterals for national sales team; customers partnership programs; trade shows and local events; promotions; and media relations • Written and graphical branded content development to support Sales programs • Project management in a collaborative team (all company departments involved from accounting to warehouse) • ROI monitoring to report on the effectiveness of marketing campaigns Achievements: 15% sales growth in 2 years (2017-2018) by developing a Canada-wide marketing and communication strategy, directing design agencies and media partners, and managing a $1 million budget. Contributing to the team through effective reporting, business development activities with customers and best practices development. Show less

MARKETING COORDINATOR for North America

• 2015 - 2017

Assist US and Canada offices in their marketing operations, coordinating online and offline projects with National Sales Managers and Communication agency• Creative concept development for E-Learning modules and website content• TV commercial project coordination (script, set design) with a $50K budget• Budget distribution monitoring for digital and SEM tacticsAchievements: Improved online visibility and brand awareness by managing and deploying creative videos and online content for the websites, directing communication agency with strategic TV buys, Print buys and online advertising buys with quarterly targets Show less

PRODUCT MANAGER & COMMUNICATION MANAGER

• 2013 - 2015

Manage Grandform whirpool bath product range to ensure profitability and act as the gateway for all communications strategies and execution• Creative communication materials (i.e. 60-page catalogue with 35,000 printed copies)• Website update and SEM strategies optimization (website redesign with a $16K budget)• Strategic media buys and advertising for 4 lines of productsAchievements: Successfully managed an annual marketing plan and media buy of over $620K, optimizing the marketing mix/product development for the Whirlpool range on both retail and wholesale channels, that resulted in an annual profit of $9M. MARCOM materials developed included catalogues, website redesign, SEM strategies and B2B and B2C media buys Show less

PROJECT MANAGER Events & Web

• 2011 - 2013

Develop online and event strategies to reach target market and maximize product and brand awareness• Use of third-party plugins to create a holistic online marketing experience• Online lead generation optimization (Facebook campaign and internal coordination)• Trade shows coordination from booth concept (up to 1,300 sq ft booth) to logistics and set upAchievements: Responsible for overseeing all SEM strategies internationally, while redesigning 24 websites for maximum optimization, resulting in +12% page views and a significant reduction of the bounce rate. Responsible for developing a smartphone app to ensure personalization. Coordinated national trade shows enhancing organisation within internal departments and factory Show less

PRODUCT MANAGER - Fruit cups product range (no name and generic)

• Jun 2010 - Dec 2010

INTERNAL AUDIT ASSISTANT

• Jan 2009 - Jun 2010

MARCOM MANAGER - Wireless phones product range

• 2007 - 2008

Increase overall awareness of the company and the wireless phones product range through strategic marketing initiatives • Online product content optimization and follow-up with head office in the Netherlands • International Sales seminar coordination from concept with vendor to implementation and internal promotion • Creative promotional tools for new products launch including videos and packaging Achievements: Successfully launched new products internationally by creating marketing and sales tools and optimizing digital content on the website Show less

PAST PROFESSIONAL EXPERIENCE

• 2003 - 2007

SALES REP at ST HUBERT (France) – Dairy Food Distribution – Sales Dept – 6 months - 2007 PROJECT MANAGER ASSISTANT at CARREFOUR (France) – Supermarket Chain – Purchasing Dept – 1 year – 2005 - 2006 SALES REP at ORANGINA SCHWEPPES (France) - Soft Drinks Distribution – Sales Dept – 6 months - 2005 MARKETING ASSISTANT at AIR LIQUIDE (France) - Industrial Gas - Welding Division - Marketing Dept – 2 years – 2003-2005 SALES REP at ST HUBERT (France) – Dairy Food Distribution – Sales Dept – 6 months - 2007 PROJECT MANAGER ASSISTANT at CARREFOUR (France) – Supermarket Chain – Purchasing Dept – 1 year – 2005 - 2006 SALES REP at ORANGINA SCHWEPPES (France) - Soft Drinks Distribution – Sales Dept – 6 months - 2005 MARKETING ASSISTANT at AIR LIQUIDE (France) - Industrial Gas - Welding Division - Marketing Dept – 2 years – 2003-2005