Sales Development Lead

• Oct 2023 - Present

Business Development Manager

• Dec 2021 - Jul 2023

Key Responsibilities: - Leading strategic projects with business and data insights and measuring impact over time. - Sales consulting and process management, responsible for commercial process optimizations and CRM implementation. Improve data transparency across systems to empower decision making for regional management & cross-functional stakeholders - Leading tech partnerships to develop external tools: Fleet Tracking and Commercial Route Planner - Monthly and yearly business… Show more Key Responsibilities: - Leading strategic projects with business and data insights and measuring impact over time. - Sales consulting and process management, responsible for commercial process optimizations and CRM implementation. Improve data transparency across systems to empower decision making for regional management & cross-functional stakeholders - Leading tech partnerships to develop external tools: Fleet Tracking and Commercial Route Planner - Monthly and yearly business performance review preparation - Commercial team planning & sales targets tracking: KPI’s, headcount needs, hiring processes, distribution needs and negotiation with suppliers. - Responsible for Commercial Budgeting and Distribution Cost (CD) in the P&L. Focus on Route to Market efficiency and commercial expenses. - Acquisition plan for 2022 & 2023: Created the plan, established revenue targets, hired, trained the team and tracked results. - Account Management, supervision & control of new clients accounts

Trade Marketing Impulse Channel

• Feb 2021 - Dec 2021

Key Responsibilities: - Created the Impulse Channel department for Lacrem. - Promotional ownership, point-of-sale analysis and pricing strategy support. - Detected sales team weaknesses and implemented specific trainings - Led the creation of point-of-sale materials as well as their distribution - Co-brandings and innovation product management support.

SRM Data Analytics Specialist

• Sep 2020 - Feb 2021

- GRADUATE PROGRAM Phase 3 Key Responsibilities: Analyzing strategic pricing, trade promo excellence, trade architecture and mix management in SRM division.

Trade Marketing Field (CMO)

• Aug 2019 - Sep 2020

- GRADUATE PROGRAM Phase 2 Key Responsibilities: Trade execution and perfect store managing and design. Gamification and Incentives. Field support and store promotional coordination.

Sales Representative Impulse Channel

• Jul 2018 - Aug 2019

- GRADUATE PROGRAM Phase 1 Key Responsibilities: Sales representative in Impulse Channel based in Madrid. Confectionery.

Corporate Sales Executive

• Jun 2018 - Jul 2018

Two months project carried out in Nestle which pursued promotion efficiency.

Shopper Marketing and Sales

• Feb 2018 - Jun 2018

Managing projects with clients, multicategory.

Monitor

• Jun 2013 - Sep 2017

Monitora de tiempo libre en verano. Durante la experiencia he desarrollado cualidades relacionadas con la cooperación, autoayuda y liderazgo. Monitora de tiempo libre en verano. Durante la experiencia he desarrollado cualidades relacionadas con la cooperación, autoayuda y liderazgo.